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subject:"Brand"
~person:"Fetscherin, Marc"
~person:"Hyun, Sunghyup Sean"
~person:"Ko, Eunju"
~person:"Šerić, Maja"
~subject:"Beziehungsmarketing"
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Search: subject_exact:"Markenidentität"
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Brand
Beziehungsmarketing
Brand image
54
Markenimage
54
Brand management
38
Consumer behaviour
38
Konsumentenverhalten
38
Markenführung
38
Relationship marketing
29
Markenartikel
24
Brand loyalty
8
Luxury goods
7
Luxusgüter
7
Marketing management
7
Marketingmanagement
7
China
6
Customer satisfaction
6
Designation of origin
6
Herkunftsbezeichnung
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Kundenzufriedenheit
6
Viral marketing
6
Virales Marketing
6
Emotion
5
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Hotellerie
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Südkorea
5
Brand love
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4
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4
Mode
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4
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Tourismusmarketing
4
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English
38
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Fetscherin, Marc
Hyun, Sunghyup Sean
Ko, Eunju
Šerić, Maja
Loureiro, Sandra Maria Correia
18
Sarkar, Abhigyan
17
Japutra, Arnold
16
Diamantopoulos, Adamantios
14
Han, Heesup
14
Khan, Imran
14
Sarkar, Juhi Gahlot
14
Bang, Nguyen
13
Keller, Kevin Lane
13
Phau, Ian
13
Ekinci, Yuksel
12
Gil Saura, Irene
12
Guzman, Francisco
12
Kumar, Vikas
12
Rahman, Zillur
12
Hollebeek, Linda D.
11
Melewar, T. C.
11
Sreejesh, S.
11
Usman, Osly
11
Baumgarth, Carsten
10
Dawes, John
10
Khamitov, Mansur
10
King, Ceridwyn
10
Veloutsou, Cleopatra
10
Brodie, Roderick J.
9
Burmann, Christoph
9
De Chernatony, Leslie
9
Gunasti, Kunter
9
MacInnis, Deborah J.
9
Romaniuk, Jenni
9
Sattler, Henrik
9
Aaker, Jennifer
8
Augusto, Mário Gomes
8
Bruhn, Manfred
8
Davvetas, Vasileios
8
Foroudi, Pantea
8
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International journal of hospitality management
4
Journal of business research : JBR
4
Journal of travel and tourism marketing
4
The journal of brand management : an international journal
4
The journal of product & brand management
3
International journal of advertising : the quarterly review of marketing communications
2
Journal of hospitality marketing & management
2
Asia Pacific journal of marketing and logistics
1
European journal of marketing
1
International journal of advertising : the review of marketing communications
1
International journal of consumer studies
1
International journal of contemporary hospitality management
1
Journal of business strategy
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of international consumer marketing
1
Journal of retailing and consumer services
1
Journal of service theory and practice : JSTP
1
Journal of vacation marketing : an international journal
1
The journal of consumer marketing
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
The journal of services marketing
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ECONIS (ZBW)
38
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1
Hey Google, I trust you! : the consequences of brand anthropomorphism in voice-based artificial intelligence contexts
Patrizi, Michela
;
Šerić, Maja
;
Vernuccio, Maria
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014462234
Saved in:
2
Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes
;
Sousa, Ana
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
Saved in:
3
The impact of value co-creation in sustainable services : understanding generational differences
Bordian, Mariia
;
Gil Saura, Irene
;
Šerić, Maja
- In:
The journal of services marketing
37
(
2023
)
2
,
pp. 155-167
Persistent link: https://www.econbiz.de/10013542917
Saved in:
4
The perceptual antecedents of brand anthropomorphism in the name-brand voice assistant context
Vernuccio, Maria
;
Patrizi, Michela
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 302-317
Persistent link: https://www.econbiz.de/10014326922
Saved in:
5
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
6
Brand hate internationally : a validation study from Slovenia
Fetscherin, Marc
;
Ruzzier, Maja Konečnik
;
Ivanov, Sabina
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 436-447
Persistent link: https://www.econbiz.de/10014321496
Saved in:
7
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
8
Brand love and brand addiction and their effects on consumers' negative behaviors
Junaid, Muhammad
;
Fetscherin, Marc
;
Hussain, Khalid
; …
- In:
European journal of marketing
56
(
2022
)
12
,
pp. 3227-3248
Persistent link: https://www.econbiz.de/10013457429
Saved in:
9
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
10
Attributes of medical tourism destination brands : case study of the Korean medical tourism market
Yu, Jongsik
;
Seo, Jungwoon
;
Hyun, Sunghyup Sean
- In:
Journal of travel and tourism marketing
38
(
2021
)
1
,
pp. 107-121
Persistent link: https://www.econbiz.de/10012440375
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