//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Brand"
~person:"Pike, Steven"
~subject:"Brand loyalty"
~subject:"Tourism marketing"
~subject:"Virales Marketing"
~subject:"destination image"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenidentität"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Brand
Brand loyalty
Tourism marketing
Virales Marketing
destination image
Brand image
13
Markenimage
13
Destination management
12
Destinationsmanagement
12
Tourismusmarketing
12
Brand management
7
Markenführung
7
Designation of origin
6
Destination image
6
Herkunftsbezeichnung
6
Holiday behaviour
6
Urlaubsverhalten
6
Australia
5
Australien
5
Tourism destination
5
Tourismusregion
5
Consumer behaviour
3
Destination branding
3
Dubai
3
Konsumentenverhalten
3
Tourism
3
Tourismus
3
United Arab Emirates
3
Vereinigte Arabische Emirate
3
Destination marketing
2
France
2
Frankreich
2
Long haul
2
Queensland (Staat)
2
Queensland (State)
2
Repertory Test
2
Stopover
2
consumer-based brand equity
2
destination attractiveness
2
destination branding
2
destination marketing
2
laddering analysis
2
2003-2007
1
more ...
less ...
Online availability
All
Undetermined
8
Type of publication
All
Article
12
Type of publication (narrower categories)
All
Article in journal
12
Aufsatz in Zeitschrift
12
Language
All
English
12
Author
All
Pike, Steven
Japutra, Arnold
15
Loureiro, Sandra Maria Correia
15
Phau, Ian
15
Sarkar, Abhigyan
15
Bang, Nguyen
14
Khan, Imran
14
Melewar, T. C.
14
Diamantopoulos, Adamantios
13
Ekinci, Yuksel
13
Keller, Kevin Lane
13
Kumar, Vikas
13
Rahman, Zillur
13
King, Ceridwyn
12
Sarkar, Juhi Gahlot
12
Burmann, Christoph
11
Fetscherin, Marc
11
Guzman, Francisco
11
Romaniuk, Jenni
11
Stylidis, Dimitrios
11
Usman, Osly
11
De Chernatony, Leslie
10
Foroudi, Pantea
10
Han, Heesup
10
Khamitov, Mansur
10
Baumgarth, Carsten
9
Gunasti, Kunter
9
Gupta, Suraksha
9
Sattler, Henrik
9
Wong, IpKin Anthony
9
Aaker, Jennifer
8
Augusto, Mário Gomes
8
Dawes, John
8
Gutjahr, Gert
8
Joshi, Richa
8
Shimul, Anwar Sadat
8
Veloutsou, Cleopatra
8
Wang, Ying
8
Brandão, Amélia Maria Pinto da Cunha
7
Campo, Sara
7
more ...
less ...
Published in...
All
Tourism management : research, policies, practice
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of travel and tourism marketing
2
Journal of destination marketing & management
1
Tourism and hospitality research : the surrey quarterly review
1
Tourism management perspectives : TMP
1
Source
All
ECONIS (ZBW)
12
Showing
1
-
10
of
12
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Stopover destination attractiveness : a quasi-experimental approach
Pike, Steven
;
Pontes, Nicolas
;
Kotsi, Filareti
- In:
Journal of destination marketing & management
19
(
2021
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012548294
Saved in:
2
Transformative destination attractiveness : an exploration of salient attributes, consequences, and personal values
Alahakoon, Thilini
;
Pike, Steven
;
Beatson, Amanda
- In:
Journal of travel and tourism marketing
38
(
2021
)
8
,
pp. 845-866
Persistent link: https://www.econbiz.de/10012649893
Saved in:
3
Destination brand positioning theme development based on consumers' personal values
Kotsi, Filareti
;
Pike, Steven
- In:
Journal of hospitality & tourism research : JHTR ; the …
45
(
2021
)
3
,
pp. 573-587
Persistent link: https://www.econbiz.de/10012483434
Saved in:
4
Consumer-based brand equity (CBBE) in the context of an international stopover destination : perceptions of Dubai in France and Australia
Kotsi, Filareti
;
Pike, Steven
;
Gottlieb, Udo
- In:
Tourism management : research, policies, practice
69
(
2018
),
pp. 297-306
Persistent link: https://www.econbiz.de/10011903498
Saved in:
5
Stopover destination image : perceptions of Dubai, United Arab Emirates, among French and Australian travellers
Pike, Steven
;
Kotsi, Filareti
- In:
Journal of travel and tourism marketing
35
(
2018
)
9
,
pp. 1160-1174
Persistent link: https://www.econbiz.de/10011942054
Saved in:
6
Tracking brand positioning for an emerging destination : 2003 to 2015
Pike, Steven
;
Gentle, Jane
;
Kelly, Louise
;
Beatson, Amanda
- In:
Tourism and hospitality research : the surrey quarterly …
18
(
2018
)
3
,
pp. 286-296
Persistent link: https://www.econbiz.de/10011884810
Saved in:
7
Destination brand equity for Australia : testing a model of CBBE in short-haul and long-haul markets
Pike, Steven
;
Bianchi, Constanza
- In:
Journal of hospitality & tourism research : JHTR ; the …
40
(
2016
)
1
,
pp. 114-134
Persistent link: https://www.econbiz.de/10011430471
Saved in:
8
Stopover destination image : using the repertory test to identify salient attributes
Pike, Steven
;
Kotsi, Filareti
- In:
Tourism management perspectives : TMP
18
(
2016
),
pp. 68-73
Persistent link: https://www.econbiz.de/10011487014
Saved in:
9
Investigating attitudes toward three South American destinations in an emerging long haul market using a model of consumer-based brand equity (CBBE)
Bianchi, Constanza
;
Pike, Steven
;
Lings, Ian
- In:
Tourism management : research, policies, practice
42
(
2014
),
pp. 215-223
Persistent link: https://www.econbiz.de/10010355145
Saved in:
10
Destination Marketing Organizations and destination marketing : a narrative analysis of the literature
Pike, Steven
;
Page, Stephen J.
- In:
Tourism management : research, policies, practice
41
(
2014
),
pp. 202-227
Persistent link: https://www.econbiz.de/10010239915
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->