//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Brand"
~subject:"Brand loyalty"
~subject:"Markenführung"
~subject:"Tourism marketing"
~type:"book"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenidentität"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Brand
Brand loyalty
Markenführung
Tourism marketing
Markenimage
17
Brand image
16
Brand management
11
Markenartikel
4
Marketing management
4
Marketingmanagement
4
Consumer behaviour
3
Konsumentenverhalten
3
USA
3
United States
3
B-to-B-Marketing
2
Beziehungsmarketing
2
Business-to-business marketing
2
Marketing
2
Relationship marketing
2
Technischer Fortschritt
2
Technological change
2
Business start-up
1
China
1
Corporate Social Responsibility
1
Corporate reputation
1
Corporate social responsibility
1
Customer satisfaction
1
Deutschland
1
Dienstleistungsqualität
1
Einzelhandel
1
Emerging economies
1
Firmenimage
1
Germany
1
Information behaviour
1
Informationsverhalten
1
KMU
1
Kundenzufriedenheit
1
Lieferantenmanagement
1
Luxury goods
1
Luxusgüter
1
Markenbekanntheit
1
Packaging
1
more ...
less ...
Type of publication
All
Book / Working Paper
Article
5,902
Type of publication (narrower categories)
All
Article in journal
Hochschulschrift
194
Graue Literatur
144
Non-commercial literature
144
Thesis
135
Arbeitspapier
113
Working Paper
113
Collection of articles of several authors
41
Sammelwerk
41
Aufsatzsammlung
32
Case study
15
Fallstudie
15
Aufsatz in Zeitschrift
12
Konferenzschrift
10
Lehrbuch
8
Textbook
6
Fallstudiensammlung
5
Conference proceedings
4
Handbook
4
Handbuch
4
Bibliografie
3
Bibliografie enthalten
3
Bibliography included
3
Guidebook
3
Ratgeber
3
Systematic review
3
Übersichtsarbeit
3
Collection of articles written by one author
2
Glossar enthalten
2
Glossary included
2
Mikroform
2
Sammlung
2
Accompanied by computer file
1
Beispielsammlung
1
Biografie
1
Company information
1
Conference paper
1
Elektronischer Datenträger
1
Elektronischer Datenträger als Beilage
1
Festschrift
1
more ...
less ...
Language
All
English
11
German
2
Author
All
Abimbola, Temi
1
Ahlert, Dieter
1
Berthon, Pierre R.
1
Bihler, Jürgen
1
Christodoulides, George
1
Gutsatz, Michel
1
Heine, Klaus
1
Kalka, Jochen
1
Lim, Ming
1
MacInnis, Deborah J.
1
Melewar, T. C.
1
Pappu, Ravi
1
Park, C. Whan
1
Pitt, Leyland F.
1
Priester, Joseph
1
more ...
less ...
Published in...
All
The journal of brand management : an international journal
2
The journal of product & brand management
2
European journal of marketing : EJM
1
Foundations and trends in marketing : FTMKT
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of retail & distribution management
1
Markenartikel / Sonderheft : das Magazin für Markenführung
1
Marketing intelligence & planning
1
Marketing-Journal : ein Magazin der Produktfamilie W & V ; Erfahrung. Wissen. Kompetenz
1
Qualitative market research : an international journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
12
Showing
1
-
10
of
12
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Special section on: SI : branding in B2B context
2018
Persistent link: https://www.econbiz.de/10012005763
Saved in:
2
Special issue: luxury brand-building
Gutsatz, Michel
(
ed.
);
Heine, Klaus
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011919405
Saved in:
3
Brand equity : defining, measuring and managing brand equity
Pappu, Ravi
(
ed.
);
Christodoulides, George
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011778285
Saved in:
4
The technopocene : technology's transformation of people, products and brands
Berthon, Pierre R.
(
ed.
);
Pitt, Leyland F.
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011606992
Saved in:
5
Special issue: Development and management of brands in China
2015
Persistent link: https://www.econbiz.de/10011349966
Saved in:
6
Brand, identity and corporate reputation
Lim, Ming
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10011326359
Saved in:
7
Branding and the marketing of technological and industrial products
Melewar, T. C.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003990909
Saved in:
8
Retail branding
Ahlert, Dieter
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10009521894
Saved in:
9
Packung ist Marke : Mediawert Verpackung ; Pro Carton: Jürgen Bihler im Interview ; Markenschutz inklusive
Bihler, Jürgen
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003624130
Saved in:
10
Brand, identity and reputation in SMEs and entrepreneurial organisations
Abimbola, Temi
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003739508
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->