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subject:"Brand"
~subject:"Firmenimage"
~subject:"Markenartikel"
~subject:"Measurement"
~subject:"Tourism marketing"
~type_genre:"Aufsatz im Buch"
~type_genre:"Glossar enthalten"
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Search: subject_exact:"Markenidentität"
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Brand
Firmenimage
Markenartikel
Measurement
Tourism marketing
Brand image
806
Markenimage
806
Brand management
397
Markenführung
397
Consumer behaviour
243
Konsumentenverhalten
243
Deutschland
100
Germany
100
Beziehungsmarketing
62
Relationship marketing
62
Social Web
44
Social web
44
Designation of origin
40
Herkunftsbezeichnung
40
Marketing management
40
Marketingmanagement
40
Corporate reputation
36
Internet marketing
35
Online-Marketing
35
USA
35
United States
35
Advertising effects
34
Theorie
34
Theory
34
Werbewirkung
34
International marketing
33
Internationales Marketing
33
Tourismusmarketing
28
Luxury goods
27
Luxusgüter
27
Public relations
24
Öffentlichkeitsarbeit
24
Marketing
23
Fashion
20
Messung
20
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Undetermined
55
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1
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Article
224
Book / Working Paper
2
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Aufsatz im Buch
Glossar enthalten
Article in journal
3,547
Aufsatz in Zeitschrift
3,547
Book section
224
Graue Literatur
77
Non-commercial literature
77
Hochschulschrift
76
Arbeitspapier
66
Working Paper
66
Thesis
62
Conference paper
29
Konferenzbeitrag
29
Case study
25
Fallstudie
25
Reprint
25
Aufsatzsammlung
21
Collection of articles of several authors
21
Sammelwerk
21
Konferenzschrift
7
Fallstudiensammlung
5
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4
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4
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3
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3
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3
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2
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2
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2
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2
Lehrbuch
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English
172
German
54
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Aaker, Jennifer
3
Esch, Franz-Rudolf
3
Batra, Rajeev
2
Benet-Martínez, Verónica
2
Calder, Bobby J.
2
Elliott, Richard
2
Gardini, Marco A.
2
Garolera, Jordi
2
Henderson, Geraldine Rosa
2
Keller, Kevin Lane
2
Levy, Sidney J.
2
Mogaji, Emmanuel
2
Park, C. Whan
2
Ravasi, Davide
2
Rekom, Johan van
2
Sattler, Henrik
2
Schmitt, Bernd
2
Schäfer, Julian
2
Wiedmann, Klaus-Peter
2
Aaker, David A.
1
Abu Bakar bin Abdul Hamid
1
Adelekan, Saidi Adedeji
1
Agbokanzo, Koffi Selom
1
Ahlert, Dieter
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahuvia, Aaron
1
Ajeyalemi, Oladipupo
1
Albert, Noël
1
Alden, Dana
1
Aledin, Samil A.
1
Alford, Bruce L.
1
Allen, Tony
1
Almeida-García, Fernando
1
Almquist, Eric
1
Alvarez, Maria D.
1
Androschin, Katrin
1
Anusara Sawangchai
1
Argenti, Paul A.
1
Asemann, Klaus
1
Asmat Nizam Abdul Talib
1
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Eidgenössisches Institut für Geistiges Eigentum
1
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The evolution of brands : from signals of quality to storehouses of trust
8
Consumer brand relationships : meaning, measuring, managing
6
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
4
Brand management ; Vol. 2
4
Cross-cultural and critical perspectives on brands
4
Psychology of branding
4
Co-creation and well-being in tourism
3
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
3
Positionen, Ambivalenzen, Perspektiven zwischen Markenbildung und Kultur
3
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
3
The Routledge companion to contemporary brand management
3
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
2
Aktuelle Beiträge zur Markenforschung : Tagungsband des 3. Internationalen Markentags
2
Brand management ; Vol. 1
2
Brand management ; Vol. 3
2
Brand research : [an outcome of the second International Conference on Brand Management]
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Cases on branding strategies and product development : successes and pitfalls
2
Contemporary consumer culture theory
2
Corporate brand and corporate reputation
2
Enhancing knowledge development in marketing ; Vol. 21
2
Evolution of destination planning and strategy : the rise of tourism in Croatia
2
International marketing ; Vol. 2
2
Internationalisierung deutscher Unternehmen : Strategien, Instrumente und Konzepte für den Mittelstand
2
Kellogg on branding : the marketing faculty of the Kellogg School of Management
2
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
2
Marketing accountability for marketing and non-marketing outcomes
2
Marketing in the new global order : challenges and opportunities
2
Marketing performativity : theories, practices and devices
2
Marketing-mix strategies - product strategy and promotion strategy
2
Markt- und Branchenentwicklungen im alpinen Tourismus
2
New frontiers in hospitality and tourism management in Africa
2
Organizational identity in practice
2
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
2
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
2
21st century business practices : the evolving trends in India
1
A master class in brand planning : the timeless works of Stephen King
1
Advanced issues in the economics of emerging markets
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
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ECONIS (ZBW)
226
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221
Strengthening tourism SME brands
Gnoth, Juergen
- In:
Value creation in entrepreneurship and SMEs
,
(pp. [1-11])
.
2004
Persistent link: https://www.econbiz.de/10002463738
Saved in:
222
Was eine Marke ist, bestimmt der Kunde
Wübbenhorst, Klaus L.
;
Esch, Franz-Rudolf
- In:
Marke : Erfolgsfaktor auch in Zukunft? ; [Markendialog …
,
(pp. 11-49)
.
2004
Persistent link: https://www.econbiz.de/10003849403
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223
Powerbrands: resurrecting a magic concept
Horn, Sierk A.
- In:
Organizational development and leadership
,
(pp. 33-57)
.
2002
Persistent link: https://www.econbiz.de/10001671920
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224
Wie bewertet die Börse Marken?
Esch, Franz-Rudolf
;
Wagner, Wolfgang
;
Lindemann, Jan
- In:
Wertorientierte Markenführung versus shareholder …
,
(pp. 11-49)
.
2002
Persistent link: https://www.econbiz.de/10003849483
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225
Brand-Stretching : Chancen und Risiken
Sattler, Henrik
- In:
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
,
(pp. 141-149)
.
2001
Persistent link: https://www.econbiz.de/10001572305
Saved in:
226
Merkmale markentreuer Konsumenten
Weinberg, Peter
;
Jackel, Bernhard
- In:
Markendialog : Februar 1997
,
(pp. 37-63)
.
1997
Persistent link: https://www.econbiz.de/10003849736
Saved in:
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