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subject:"Brand"
~subject:"Markenartikel"
~type_genre:"Aufsatz im Buch"
~type_genre:"Festschrift"
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The evolution of brands : from signals of quality to storehouses of trust
8
Consumer brand relationships : meaning, measuring, managing
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
4
Brand management ; Vol. 2
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
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Brand management ; Vol. 3
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Brand research : [an outcome of the second International Conference on Brand Management]
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Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
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Contemporary consumer culture theory
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Enhancing knowledge development in marketing ; Vol. 21
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Kellogg on branding : the marketing faculty of the Kellogg School of Management
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
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Marketing in the new global order : challenges and opportunities
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Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]
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ECONIS (ZBW)
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151
Zum ABC einer erfolgreichen Marke gehört das ®
In:
Markenaufbau und Markenpflege : Grundlagen und Praxis …
,
(pp. 157-177)
.
2005
Persistent link: https://www.econbiz.de/10003598290
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152
Interactive brand experience : the concept and the challenges
Roberts, Mary Lou
- In:
Advances in electronic marketing
,
(pp. 103-121)
.
2005
Persistent link: https://www.econbiz.de/10003168017
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153
Toward a unified implicit brand theory
Tietje, Brian C.
;
Brunel, Frédéric F.
- In:
Applying social cognition to consumer-focused strategy …
,
(pp. 135-153)
.
2005
Persistent link: https://www.econbiz.de/10003113324
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154
Was eine Marke ist, bestimmt der Kunde
Wübbenhorst, Klaus L.
;
Esch, Franz-Rudolf
- In:
Marke : Erfolgsfaktor auch in Zukunft? ; [Markendialog …
,
(pp. 11-49)
.
2004
Persistent link: https://www.econbiz.de/10003849403
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155
Consumer associative networks as process-tracing measures of brand feedback effects
Henderson, Geraldine Rosa
-
2004
Persistent link: https://www.econbiz.de/10002248715
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156
Wie bewertet die Börse Marken?
Esch, Franz-Rudolf
;
Wagner, Wolfgang
;
Lindemann, Jan
- In:
Wertorientierte Markenführung versus shareholder …
,
(pp. 11-49)
.
2002
Persistent link: https://www.econbiz.de/10003849483
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157
Brand-Stretching : Chancen und Risiken
Sattler, Henrik
- In:
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
,
(pp. 141-149)
.
2001
Persistent link: https://www.econbiz.de/10001572305
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158
Merkmale markentreuer Konsumenten
Weinberg, Peter
;
Jackel, Bernhard
- In:
Markendialog : Februar 1997
,
(pp. 37-63)
.
1997
Persistent link: https://www.econbiz.de/10003849736
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