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subject:"Brand management"
~isPartOf:"Qualitative market research : an international journal"
~subject:"Beziehungsmarketing"
~subject:"Konsumentenverhalten"
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Brand management
Beziehungsmarketing
Konsumentenverhalten
Emotion
11
Consumer behaviour
8
Brand
5
Brand image
5
Markenartikel
5
Markenführung
5
Markenimage
5
Market research
5
Marktforschung
5
Brand love
2
Customer satisfaction
2
Kundenzufriedenheit
2
Marketing
2
Qualitative Methode
2
Qualitative method
2
Brand attachment
1
Brand embarrassment
1
Brand emotion
1
Brand engagement
1
Brand gratitude
1
Brand nostalgia
1
Brand prestige
1
Brand publicity
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Brand surrealism
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Brand-emotional connectivity
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Commodification
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Critical review
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Customer analysis
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Sarkar, Abhigyan
2
Beckley, Jacqueline
1
Bhattacharya, Subhajit
1
Broderick, Amanda J.
1
Chamberlain, Laura
1
Dalal, Arunava
1
Dimitriadis, Sergios
1
Freeman, Lynne
1
Luck, Michael
1
Moskowitz, Howard R.
1
Moussa, Salim
1
Papista, Erifili
1
Rabino, Samuel
1
Sarkar, Juhi Gahlot
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Spanjaard, Daniela
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Uhrich, Sebastian
1
Young, Louise
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Qualitative market research : an international journal
Journal of business research : JBR
167
Journal of retailing and consumer services
134
International journal of hospitality management
90
Psychology & marketing
56
Journal of consumer research : JCR ; an interdisciplinary bimonthly
51
Tourism management : research, policies, practice
43
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
The journal of brand management : an international journal
40
The journal of services marketing
38
The journal of product & brand management
37
Journal of hospitality marketing & management
35
Journal of travel and tourism marketing
35
European journal of marketing : EJM
32
International journal of consumer studies
31
International journal of contemporary hospitality management
30
The service industries journal
30
Journal of marketing research : JMR
28
Marketing letters : a journal of research in marketing
24
European journal of marketing
23
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
23
Journal of marketing communications
23
Journal of marketing management : MM
23
Journal of consumer behaviour : an international research review
22
Journal of business ethics : JOBE
21
Tourism management perspectives : TMP
21
International journal of advertising : the review of marketing communications
20
Asia Pacific journal of marketing and logistics
19
Journal of service research : JSR
19
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
18
Journal of promotion management : innovations in planning and applied research
18
Cogent business & management
16
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of behavioral decision making
16
Journal of consumer research : JCR ; an interdisciplinary journal
15
Journal of customer behaviour
15
Journal of economic psychology : research in economic psychology and behavioral economics
15
Journal of the Academy of Marketing Science
15
The international review of retail, distribution and consumer research
15
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ECONIS (ZBW)
9
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1
Promoting brand gratitude through unique emotional connection : a qualitative study
Bhattacharya, Subhajit
;
Dalal, Arunava
- In:
Qualitative market research : an international journal
26
(
2023
)
5
,
pp. 534-554
Persistent link: https://www.econbiz.de/10014430696
Saved in:
2
You are an embarrassment : a qualtative investigation of brand embarrassment among young adolescents
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Qualitative market research : an international journal
20
(
2017
)
3
,
pp. 289-305
Persistent link: https://www.econbiz.de/10011748654
Saved in:
3
I may be a twin but i'm one of a kind : are brand attachment and brand love different names for the same construct?
Moussa, Salim
- In:
Qualitative market research : an international journal
18
(
2015
)
1
,
pp. 69-85
Persistent link: https://www.econbiz.de/10010491600
Saved in:
4
Emotions in supermarket brand choice : a multi-method approach
Spanjaard, Daniela
;
Young, Louise
;
Freeman, Lynne
- In:
Qualitative market research : an international journal
17
(
2014
)
3
,
pp. 209-224
Persistent link: https://www.econbiz.de/10010389560
Saved in:
5
Brand love in emerging market : a qualitative investigation
Sarkar, Abhigyan
- In:
Qualitative market research : an international journal
17
(
2014
)
4
,
pp. 481-494
Persistent link: https://www.econbiz.de/10010430651
Saved in:
6
Not too many but also not too few : exploring the explanatory mechanisms for the negative effects of low customer density in retail settings
Uhrich, Sebastian
;
Luck, Michael
- In:
Qualitative market research : an international journal
15
(
2012
)
3
,
pp. 290-308
Persistent link: https://www.econbiz.de/10009573528
Saved in:
7
Exploring consumer-brand relationship quality and identification : qualitative evidence from cosmetics brands
Papista, Erifili
;
Dimitriadis, Sergios
- In:
Qualitative market research : an international journal
15
(
2012
)
1
,
pp. 33-56
Persistent link: https://www.econbiz.de/10009503728
Saved in:
8
Concept articulation and web research: a case study using quali-quant methods
Moskowitz, Howard R.
;
Rabino, Samuel
;
Beckley, Jacqueline
- In:
Qualitative market research : an international journal
10
(
2007
)
3
,
pp. 282-299
Persistent link: https://www.econbiz.de/10003492528
Saved in:
9
The application of physiological observation methods to emotion research
Chamberlain, Laura
;
Broderick, Amanda J.
- In:
Qualitative market research : an international journal
10
(
2007
)
2
,
pp. 199-216
Persistent link: https://www.econbiz.de/10003458884
Saved in:
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