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subject:"Brand management"
~language:"eng"
~subject:"Einzelhandel"
~subject:"Handelsmarke"
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Brand management
Einzelhandel
Handelsmarke
Retail marketing
181
Handelsmarketing
167
Retail trade
101
Consumer behaviour
59
Konsumentenverhalten
58
Beziehungsmarketing
31
Relationship marketing
31
Deutschland
19
Germany
19
Distribution channel
18
Vertriebsweg
18
Marketingmanagement
17
Marketing management
16
Food retailing
13
Lebensmitteleinzelhandel
13
Großbritannien
12
United Kingdom
12
Advertising effects
10
Handelsmanagement
10
Online-Marketing
10
Retail management
10
Sales promotion
10
Store brand
10
USA
10
United States
10
Verkaufsförderung
10
Werbewirkung
10
Markenführung
9
Market research
9
Marktforschung
9
Electronic Commerce
8
Internet marketing
8
Marketing
8
Online retailing
8
Online-Handel
8
Corporate reputation
7
Einzelhandelsstandort
7
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20
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5
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85
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28
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62
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24
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118
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Mantrala, Murali K.
4
Raman, Kalyan
4
Burke, Raymond R.
3
Verhoef, Peter C.
3
Arnold, Gunnar
2
Bang, Nguyen
2
Datta, Debraj
2
Datta, Mahua
2
Grimmer, Louise
2
Huchzermeier, Arnd
2
Iyer, Ananth V.
2
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2
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2
Leenheer, Jorna
2
Naik, Prasad A.
2
Renko, Sanda
2
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2
Ahlert, Martin
1
Ahn, SooKyoung
1
Al-Dalaien, Borhan Omar Ahmad
1
Alexander, Nicholas
1
Almugari, Fatehi
1
Alomari, Khalid Mohummed
1
Argila Irurita, Ana Maria
1
Arnold, Todd J.
1
Bell, David R.
1
Bickle, Marianne C.
1
Bijmolt, Tammo H. A.
1
Bogomolov, Tim
1
Bogomolova, Svetlana
1
Briggs, Elten
1
Brito, Pedro Quelhas
1
Brock, Christian
1
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1
Burt, Steven
1
Campbell, Colin
1
Campbell, Jeffery M.
1
Chakraborty, Samrat
1
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Advertising and Consumer Psychology Conference <25, 2006, Houston, Tex.>
1
Gottlieb-Duttweiler-Institut für Wirtschaft und Gesellschaft
1
Internationale Handelstagung <49, 1999, Rüschlikon>
1
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Journal of retailing and consumer services
13
Retailing in the 21st century : current and future trends
9
International journal of retail & distribution management
5
The international review of retail, distribution and consumer research
4
Harvard business review : HBR
3
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
European journal of marketing : EJM
2
International Customer Behaviour and Retailing Research : 2nd CIRCLE conference proceedings
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Advertising and consumer psychology
1
Applied economics
1
Arbeitspapier
1
Australasian marketing journal
1
Beiträge des Fachbereichs Wirtschaftswissenschaften der Universität Osnabrück
1
Business horizons
1
Business strategy review
1
CentER dissertation series / Center for Economic Research, Tilburg University : CDS
1
Decision sciences : DS
1
Digitale Transformation des Marketing
1
Dynamic games in economics : [... 12th VW, held in Vienna between May 30th and June 2nd, 2012]
1
ERIM report series research in management
1
Enterprise & society : the international journal of business history
1
Entrepreneurial business and economics review : EBER
1
European journal of operational research : EJOR
1
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Kundenmanagement & Electronic Commerce
1
Handbook of research on retailer-consumer relationship development
1
History of retailing and consumption
1
IIM Indore International Conference, December 2006, Proceedings
1
Impulse für die Markenforschung und Markenführung
1
International journal of business and emerging markets : IJBEM
1
International journal of business and globalisation : IJBG
1
International journal of business excellence : IJBEX
1
International journal of business performance management
1
International journal of technology marketing : IJTMkt
1
Journal of advertising research
1
Journal of agricultural & food industrial organization
1
Journal of business strategy
1
Journal of fashion marketing and management
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ECONIS (ZBW)
113
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1
Emergent marketing strategies and their influence on the Customer Value Proposition of Fast-Moving Consumer Goods (FMCG) businesses during Covid 19 Pandemic in Botswana
Chiguvi, Douglas
;
Sepepe, Thuso
-
2023
Persistent link: https://www.econbiz.de/10014285228
Saved in:
2
The role of local government in marketing small city retailing : examining the gap between perception and reality
Grimmer, Louise
- In:
The international review of retail, distribution and …
33
(
2023
)
4
,
pp. 371-395
Persistent link: https://www.econbiz.de/10014333652
Saved in:
3
Understanding customer satisfaction and loyalty in Indian retail sector : an empirical study
Khaled, Amgad S. D.
;
Almugari, Fatehi
;
Al-Dalaien, …
- In:
International journal of business excellence : IJBEX
31
(
2023
)
1
,
pp. 49-74
Persistent link: https://www.econbiz.de/10014389053
Saved in:
4
How augmented reality impacts retail marketing : a state-of-the-art review from a consumer perspective
Rejeb, Abderahman
;
Rejeb, Karim
;
Treiblmaier, Horst
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 718-748
Persistent link: https://www.econbiz.de/10014304955
Saved in:
5
Behind the bargains and glamour : inhouse advertising departments in twentieth-century Australian department stores
Crawford, Robert
- In:
History of retailing and consumption
9
(
2023
)
3
,
pp. 310-326
Persistent link: https://www.econbiz.de/10014560688
Saved in:
6
Combining sell-out data with shopper behaviour data for category performance measurement : the role of category conversion power
Pascucci, Federica
;
Nardi, Lorenzo
;
Marinelli, Luca
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013169597
Saved in:
7
Effects of personal innovativeness and perceived value of disclosure on privacy concerns in proximity marketing : self-control as a moderator
Lin, Marta Yuan-Chen
;
Do, Ben-Roy
;
Nguyen, Tessa Tien
; …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
2
,
pp. 310-327
Persistent link: https://www.econbiz.de/10013277433
Saved in:
8
The implementation of integrated marketing communication on retail business : Moslem consumers' perceptions
Chaniago, Harmon
;
Efawati, Yen
- In:
International journal of business and globalisation : IJBG
30
(
2022
)
2
,
pp. 187-206
Persistent link: https://www.econbiz.de/10013194072
Saved in:
9
Roles and implications of marketing communications in retail settings : a systematic review
Girotto, Michele
;
Solé Moro, Mª Luisa
;
Argila …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 173-199)
.
2022
Persistent link: https://www.econbiz.de/10013281299
Saved in:
10
Consumer orientations of secondhand fashion shoppers : the role of shopping frequency and store type
Evans, Freya
;
Grimmer, Louise
;
Grimmer, Martin
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013364459
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