//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Brand management"
~person:"Wilson, Jeremy M."
~subject:"Consumer behaviour"
~subject:"trademarks"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand protection"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Consumer behaviour
trademarks
Brand
5
Markenartikel
5
Markenrecht
5
Product counterfeiting
5
Produktpiraterie
5
Trademark law
5
Markenführung
4
Immaterialgüterrechte
3
Intellectual property rights
3
Risiko
3
Risikomanagement
3
Risk
3
Risk management
3
risk
3
trademark
3
Brand protection
2
Welt
2
World
2
brand
2
counterfeit
2
Brand image
1
Cargo shipping
1
Counterfeit
1
Counterfeiting
1
Crisis management
1
Frachtschifffahrt
1
Haftung
1
Immaterielle Werte
1
Intangible assets
1
Intellectual property
1
Intermediary liability
1
Konsumentenverhalten
1
Krisenmanagement
1
Liability
1
Lieferkette
1
Markenimage
1
Measurement
1
Messung
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Wilson, Jeremy M.
Petty, Ross D.
5
Block, Jörn
3
Castaldi, Carolina
3
Fisch, Christian
3
Lopes, Teresa da Silva
3
Agostini, Lara
2
Crass, Dirk
2
Duguid, Paul
2
Filippini, Roberto
2
Flikkema, Meindert
2
Krasnikov, Alexander
2
Man, Ard-Pieter de
2
Nosella, Anna
2
Sandner, Philipp
2
Seip, Marcel
2
Willoughby, Kelvin W.
2
Aggarwal, Rashmi
1
Allegrezza, Serge
1
Amaral, Nelson Borges
1
An, Zhe
1
Babina, Ludmila Vladimirovna
1
Baker, Thomas Alexander
1
Belderbos, René
1
Belfanti, Carlo
1
Bellido, Jose
1
Bowrey, Kathy
1
Brison, Natasha T.
1
Cao, Yougen
1
Castro, Rafael
1
Cerviño, Julio
1
Chan, Fiona
1
Chaudhry, Peggy E.
1
Chen, Kong-pin
1
Chen, Rain
1
Cheng, Kwang-Hwee
1
Chiou, Lesley
1
Cho, Sungho
1
Chumney, Wade M.
1
Cowart, Tammy W.
1
more ...
less ...
Published in...
All
The journal of brand management : an international journal
3
Business horizons
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The future of brand protection : responding to the global risk
Wilson, Jeremy M.
- In:
The journal of brand management : an international journal
24
(
2017
)
3
,
pp. 271-283
Persistent link: https://www.econbiz.de/10011708570
Saved in:
2
Brand protection across the enterprise : toward a total-business solution
Wilson, Jeremy M.
;
Grammich, Clifford A.
- In:
Business horizons
63
(
2020
)
3
,
pp. 363-376
Persistent link: https://www.econbiz.de/10012238290
Saved in:
3
Brand owner approaches to assessing the risk of product counterfeiting
Wilson, Jeremy M.
;
Sullivan, Brandon A.
- In:
The journal of brand management : an international journal
23
(
2016
)
3
,
pp. 327-344
Persistent link: https://www.econbiz.de/10011477748
Saved in:
4
Organizing for brand protection and responding to product counterfeit risk : an analysis of global firms
Wilson, Jeremy M.
;
Grammich, Clifford
;
Chan, Fiona
- In:
The journal of brand management : an international journal
23
(
2016
)
3
,
pp. 345-361
Persistent link: https://www.econbiz.de/10011477753
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->