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subject:"Brand management"
~subject:"Creativity"
~type_genre:"Fallstudie"
~type_genre:"Interview"
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Brand management
Creativity
Emotion
67
Organisatorischer Wandel
10
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8
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Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
2
Business horizons
1
Cases on branding strategies and product development : successes and pitfalls
1
European management journal
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Kommunikationspolitik im 21. Jahrhundert
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Palgrave advances in luxury
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ECONIS (ZBW)
8
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Understanding luxury fashion : from emotions to brand building
Cantista, Isabel
(
ed.
);
Sádaba, Teresa
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10012110047
Saved in:
2
Sensory branding : branding with senses
Chakravarty, Surabhi
- In:
Cases on branding strategies and product development : …
,
(pp. 327-364)
.
2015
Persistent link: https://www.econbiz.de/10010504630
Saved in:
3
Die Neuro-Logik erfolgreicher Markenkommunikation
Scheier, Christian
;
Held, Dirk
- In:
Neuromarketing : Erkenntnisse der Hirnforschung für …
,
(pp. 77-114)
.
2014
Persistent link: https://www.econbiz.de/10010341966
Saved in:
4
Limbic : das Navigationssystem für erfolgreiche emotionale Markenführung
Häusel, Hans-Georg
- In:
Neuromarketing : Erkenntnisse der Hirnforschung für …
,
(pp. 55-75)
.
2014
Persistent link: https://www.econbiz.de/10010341967
Saved in:
5
A leader with a passion for brands : an interview with Matthew M. Mannelly, CEO of Prestige Brands, Inc.
Mannelly, Matthew M.
- In:
Business horizons
54
(
2011
)
5
,
pp. 399-405
Persistent link: https://www.econbiz.de/10009297132
Saved in:
6
Emotional Branding in der Automobilindustrie
Nadler, Sabrina
;
Rennhak, Carsten
;
Nufer, Gerd
- In:
Kommunikationspolitik im 21. Jahrhundert
,
(pp. 187-219)
.
2010
Persistent link: https://www.econbiz.de/10008780529
Saved in:
7
Leading creative people : lessons from advertising guru Jaques Séguéla
Haag, Christopher
;
Coget, Jean-François
- In:
European management journal
28
(
2010
)
4
,
pp. 278-284
Persistent link: https://www.econbiz.de/10008656857
Saved in:
8
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Mes...
Herbrand, Nicolai Oliver
(
contributor
)
-
2008
-
1. Aufl
Persistent link: https://www.econbiz.de/10003719490
Saved in:
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