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subject:"Comparison"
~language:"eng"
~subject:"USA"
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Search: subject_exact:"Anzeigenwerbung"
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Comparison
USA
Print advertising
531
Printwerbung
531
Advertising effects
178
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178
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159
Werbung
153
United States
96
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Angelucci, Charles
3
Depken, Craig A.
3
Kalliny, Morris
3
Laroche, Michel
3
Phillips, Barbara J.
3
Richard, Marie-Odile
3
Sridhar, Shrihari
3
Torres, Ivonne M.
3
Arbatskaya, Maria
2
Bartikowski, Boris
2
Budzinski, Oliver
2
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2
Calder, Bobby J.
2
Carlson, Les
2
Familant, Norman
2
Hopkins, Christopher D.
2
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2
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2
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2
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2
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2
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2
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2
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2
Abraham, Katharine G.
1
Abrahams, Alan S.
1
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1
Ahn, Hongmin
1
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Journal of advertising : official publication of the American Academy of Advertising
7
Journal of advertising research
6
Journal of current issues and research in advertising : JCIRA
6
International journal of advertising : the quarterly review of marketing communications
4
The journal of media economics
4
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3
Journal of marketing communications
3
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2
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2
Ross School of Business working paper series
2
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
2
The journal of services marketing
2
Advances in applied microeconomics : a research annual
1
Advances in business marketing : a research annual
1
Advertising and violence : concepts and perspectives
1
American economic journal : a journal of the American Economic Association
1
Australasian marketing journal
1
Brookings papers on economic activity : BPEA
1
CEFIR and NES working papers
1
Cutting edge international research
1
Department of Management, Università Ca' Foscari Venezia Working Paper
1
Discourse, communication and the enterprise : genres and trends : [a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009]
1
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
1
Discussion paper / Centre for Economic Policy Research
1
Discussion papers / Centre for Industrial Economics, Institute of Economics, University of Copenhagen
1
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
1
Economic Analysis Group discussion paper
1
Enhancing knowledge development in marketing ; Vol. 21
1
Georgia Tech Scheller College of Business research paper
1
Global journal of business research : GJBR
1
Health affairs : at the intersection of health, health care, and policy
1
Health marketing quarterly
1
Information economics and policy : IEP
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of sport management and marketing : IJSMM
1
International marketing review
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of current issues and research in advertising
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Journal of fashion marketing and management
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Journal of global business : JGB ; journal of the Association for Global Business
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ECONIS (ZBW)
106
USB Cologne (EcoSocSci)
1
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31
A content analysis study of the use of celebrity endorsers in magazine advertising
Belch, George E.
;
Belch, Michael A.
- In:
International journal of advertising : the quarterly …
32
(
2013
)
3
,
pp. 369-389
Persistent link: https://www.econbiz.de/10009789459
Saved in:
32
Marketing to the American entrepreneur : insights and trends from mass-market print magazine advertising
Abrahams, Alan S.
;
Coupey, Eloise
;
Rajivadekar, Anuja
; …
- In:
Journal of research in marketing and entrepreneurship : JRME
14
(
2012
)
1
,
pp. 65-94
Persistent link: https://www.econbiz.de/10009660959
Saved in:
33
Digging for "Spanish gold"
Cano, Cynthia Rodriguez
;
Ortinau, David J.
- In:
Journal of advertising research
52
(
2012
)
3
,
pp. 322-332
Persistent link: https://www.econbiz.de/10009663640
Saved in:
34
Depictions of self-inflicted versus blameless victims for nonprofits employing print advertisements
Shanahan, Kevin J.
;
Hopkins, Christopher D.
;
Carlson, Les
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
3
,
pp. 55-74
Persistent link: https://www.econbiz.de/10009738527
Saved in:
35
Influences of culture and market convergence on the international advertising strategies of multinational corporations in North America, Europe and Asia
Jiang, Jing
;
Wei, Ran
- In:
International marketing review
29
(
2012
)
6
,
pp. 597-622
Persistent link: https://www.econbiz.de/10009678950
Saved in:
36
The impact of consumption vision and emotion on the tourism consumer's decision behavior
Walters, Gabrielle
;
Sparks, Beverley
;
Herington, Carmel
- In:
Journal of hospitality & tourism research : JHTR ; the …
36
(
2012
)
3
,
pp. 366-389
Persistent link: https://www.econbiz.de/10009578325
Saved in:
37
Comprende code switching? : young Mexican-Americans' responses to language alteration in print advertising
Bishop, Melissa
;
Peterson, Mark
- In:
Journal of advertising research
51
(
2011
)
4
,
pp. 648-659
Persistent link: https://www.econbiz.de/10009501935
Saved in:
38
Is the changing status of African Americans in the B2B buying center reflected in trade journal advertising? : a six decade content analysis
Stevenson, Thomas H.
;
Swayne, Linda E.
- In:
Journal of advertising : official publication of the …
40
(
2011
)
4
,
pp. 101-122
Persistent link: https://www.econbiz.de/10009491962
Saved in:
39
Womens portrayal in magazine advertising in Germany, Turkey, and the United States : a cross-cultural exploration study
Bilgic, Refika
;
Hunt, James B.
- In:
The journal of current research in global business : JCRGB
14
(
2011
)
22
,
pp. 1-13
Persistent link: https://www.econbiz.de/10009547027
Saved in:
40
A comparison of print advertisements from Australia and Croatia
Zubcevic, Nives
;
Luxton, Sandra
- In:
Australasian marketing journal
19
(
2011
)
2
,
pp. 131-136
Persistent link: https://www.econbiz.de/10009156386
Saved in:
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