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subject:"Consumer behaviour"
~accessRights:"restricted"
~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"Psychology & marketing"
~subject:"Werbewirkung"
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Search: subject_exact:"Markenführung"
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Consumer behaviour
Werbewirkung
Brand management
88
Markenführung
88
Konsumentenverhalten
75
Brand image
65
Markenimage
65
Brand
43
Markenartikel
43
Advertising effects
21
Beziehungsmarketing
20
Relationship marketing
20
Internet marketing
14
Online-Marketing
14
Social Web
14
Social web
14
Advertising
11
Personality psychology
11
Persönlichkeitspsychologie
11
Werbung
11
Customer satisfaction
6
Kundenzufriedenheit
6
Luxury goods
6
Luxusgüter
6
brand loyalty
6
brand personality
6
branding
6
Brand loyalty
5
Markentreue
5
Marketing management
5
Marketingmanagement
5
Celebrity endorsement
4
Celebrity-Werbung
4
Designation of origin
4
Emotion
4
Herkunftsbezeichnung
4
Motivation
4
Product Placement
4
Product placement
4
Satisfaction
4
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19
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Article
76
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76
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English
76
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Arli, Denni
3
Bauer, Brittney C.
2
DelVecchio, Devon
2
Kim, Soojin
2
Kuanr, Abhisek
2
Pradhan, Debasis
2
Aboulnasr, Khaled
1
Ahn, Sun Joo
1
Ahuvia, Aaron C.
1
Akturan, Ulun
1
Albrecht, Carmen-Maria
1
Amar, Moty
1
Anderson, Ronald
1
Ansell, Jonathan
1
Arnold, Mark J.
1
Arora, Amit
1
Arora, Anshu
1
Asante, Isaac Owusu
1
Ashill, Nicholas J.
1
Attaran, Sharmin
1
Augusto, Mário Gomes
1
Bao, Yongchuan
1
Bargoni, Augusto
1
Barnes, Liz
1
Barnes, Stuart J.
1
Bartikowski, Boris
1
Baugh, Lee A.
1
Bhat, Savita
1
Bhattacharjee, Debashree Roy
1
Bodur, H. Onur
1
Boeuf, Benjamin
1
Boisvert, Jean
1
Borel, Laurence
1
Bozbay, Zehra
1
Chakraborty, Uttam
1
Cheah, Isaac
1
Chen, Huan
1
Cheng, Li-Keng
1
Christodoulides, George
1
Cooke, Angelica
1
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Journal of promotion management : JPM
Psychology & marketing
Journal of business research : JBR
360
Journal of retailing and consumer services
221
The journal of product & brand management
186
The journal of brand management : an international journal
178
Asia Pacific journal of marketing and logistics
64
SpringerLink / Bücher
62
International journal of hospitality management
61
Journal of marketing communications
61
Journal of promotion management : innovations in planning and applied research
59
International journal of advertising : the review of marketing communications
56
Journal of strategic marketing
55
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
48
Journal of international consumer marketing
44
Marketing intelligence & planning
43
Journal of marketing management : JMM ; journal of the Academy of Marketing
42
International journal of internet marketing and advertising : IJIMA
40
International marketing review
38
European journal of marketing : EJM
37
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
36
Marketing letters : a journal of research in marketing
35
International journal of consumer studies
33
Journal of Islamic marketing
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
33
Journal of the Academy of Marketing Science
32
European journal of marketing
31
International journal of advertising : the quarterly review of marketing communications
30
Journal of fashion marketing and management
29
Journal of global marketing
29
Journal of marketing
28
International journal of market research
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
26
Journal of travel and tourism marketing
26
Industrial marketing management : the international journal for industrial and high-tech firms
25
International journal of contemporary hospitality management
25
Journal of global fashion marketing : JGfM
25
Global business review
24
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
24
Journal of hospitality marketing & management
24
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ECONIS (ZBW)
76
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1
Exploring the motivating factors for using live-streaming and their influence on consumers' hedonic well-being : the mediating effect of psychological engagement
Asante, Isaac Owusu
;
Jiang, Yushi
;
Miao, Miao
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 27-44
Persistent link: https://www.econbiz.de/10014467463
Saved in:
2
Deriving value from branded mobile apps : exploring the role of brand satisfaction, age, and value-in-use subdimensions
Santos, Susana
;
Gonc̦alves, Helena Martins
;
Mendes, Rita
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 610-627
Persistent link: https://www.econbiz.de/10014467622
Saved in:
3
From easy to known : how fluent brand processing fosters self-brand connection
DelVecchio, Devon
;
Jones, William J.
;
Baugh, Lee A.
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 754-773
Persistent link: https://www.econbiz.de/10014518825
Saved in:
4
Augmented reality marketing and consumer-brand relationships : how closeness drives brand love
Rauschnabel, Philipp A.
;
Hüttl-Maack, Verena
;
Ahuvia, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 819-837
Persistent link: https://www.econbiz.de/10014518840
Saved in:
5
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
Saved in:
6
Is this really me? : investigating brand personality self-congruity on consumer behavior in video-based social media
Bargoni, Augusto
;
Giachino, Chiara
;
Gutuleac, Rada
; …
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1115-1132
Persistent link: https://www.econbiz.de/10014530974
Saved in:
7
How brand gender affects consumer preference for sweet food : the role of the association between gender and taste
Ding, Ying
;
Liu, Yanzheng
;
Xu, Sunxu
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1242-1253
Persistent link: https://www.econbiz.de/10014531210
Saved in:
8
Effects of interaction between brand positioning and chatbot conversational style on perceived fit and brand attitudes
Cheng, Li-Keng
;
Toung, Chung-Lin
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1383-1395
Persistent link: https://www.econbiz.de/10014531222
Saved in:
9
Branding with music : how can music contour and tonality enhance perceived brand innovativeness and brand evaluations?
Zoghaib, Alice
;
Luffarelli, Jonathan
;
Feiereisen, Stéphanie
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1965-1985
Persistent link: https://www.econbiz.de/10014338451
Saved in:
10
Is brand reputation a banner for social marketing? : a social enterprise product consumption perspective
Tsai, Juin-Ming
;
Lu, Tzu-En
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2041-2059
Persistent link: https://www.econbiz.de/10014338469
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