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subject:"Consumer behaviour"
~institution:"American Marketing Association"
~institution:"RWTH Aachen"
~subject:"Markenimage"
~subject:"Relationship marketing"
~type_genre:"Sammelwerk"
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Consumer behaviour
Markenimage
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Konsumentenverhalten
10
Marketing
7
Marketing management
7
Marketingmanagement
7
Market research
6
Marktforschung
6
Beziehungsmarketing
3
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3
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3
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2
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2
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2
15.09.1991
1
2018
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Advertising
1
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1
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1
Beschwerdemanagement
1
Brand management
1
Complaint management
1
Customer satisfaction
1
Electronic Shopping
1
Internet marketing
1
Kundenzufriedenheit
1
Markenführung
1
Online retailing
1
Online-Handel
1
Online-Marketing
1
Product quality
1
Produktqualität
1
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1
Selling
1
Social Web
1
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Sammelwerk
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29
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11
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10
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6
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5
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1
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1
Hennig-Thurau, Thorsten
1
Hofacker, Charles F.
1
Hunter, Gary K.
1
Inman, Jeffrey
1
Laran, Juliano
1
Moorman, Christine
1
Schewe, Charles D.
1
Slotegraaf, Rebecca
1
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1
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American Marketing Association
RWTH Aachen
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10
Information Resources Management Association
7
Deutscher Dialogmarketing Verband
6
European Society for Opinion and Marketing Research
4
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4
American Council on Consumer Interests
2
Books on Demand GmbH <Norderstedt>
2
Evangelische Akademie Tutzing
2
Goethe-Universität Frankfurt am Main
2
Gottfried Wilhelm Leibniz Universität Hannover
2
Hans-Böckler-Stiftung / Arbeitsgruppe Klima, Umwelt, Zukunft
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Haufe-Lexware GmbH & Co. KG
2
Hochschule für Wirtschaft und Politik
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International Association for Research in Economic Psychology
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OECD
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Organisation for Economic Co-Operation and Development
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Runder Tisch Kommunikationsstrategien zur Einführung des Euro <1996, Brüssel>
2
School of Business <Townsville, Queensland>
2
Zentrum für Empirische Forschung
2
AMCIS <15, 2009, San Francisco, Calif.>
1
Academy of Marketing Science / Annual Conference <2012, New Orleans, La.>
1
Accenture GmbH <Kronberg im Taunus>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
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1
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Black Housewives' League of SA
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ECONIS (ZBW)
10
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Integrating paradigms in a world where marketing is everywhere : AMA educators proceedings volume 29 : New Orleans, Louisiana, USA 23-25 February 2018
Goldenberg, Jacob
(
ed.
);
Laran, Juliano
(
ed.
); …
-
Winter Marketing Academic Conference <2018, New …
;
…
-
2018
Persistent link: https://www.econbiz.de/10011900987
Saved in:
2
Better marketing for a better world : Winter Marketing Academic Conference 2017 : AMA educators proceedings volume 28 : Orlando, Florida, USA, 17-19 February 2017
Chandy, Rajesh K.
(
ed.
);
Inman, Jeffrey
(
ed.
); …
-
Winter Marketing Academic Conference <2017, Orlando, Fla.>
;
…
-
2017
Persistent link: https://www.econbiz.de/10011809219
Saved in:
3
Managing expectations : explaining and influencing post-purchase evaluations and return intentions in online retailing
Hellemann, Niklas Jan
-
2017
Persistent link: https://www.econbiz.de/10011705406
Saved in:
4
What happens in marketing, stays digital : rethinking marketing in the era of unlimited data : Winter Marketing Academic Conference 2016 : Las Vegas, Nevada, USA, 26-28 February 20...
Hennig-Thurau, Thorsten
(
ed.
);
Hofacker, Charles F.
(
ed.
)
-
Winter Marketing Academic Conference <2016, Las Vegas, Nev.>
;
…
-
2016
Persistent link: https://www.econbiz.de/10011528126
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5
Leveraging new technologies to create value ; AMA Summer Educators' Conference 2014 ; AMA educators proceedings volume 25 ; San Francisco, California, 1 - 3 August 2014
Hamilton, Rebecca W.
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011288446
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6
Innovating and collaborating in a global marketplace : AMA Summer Educators' Conference 2013 : AMA educators proceedings volume 24 : Boston, Massachussetts, USA, 9 - 11 August 2013
Slotegraaf, Rebecca
(
ed.
);
Griffith, David
(
ed.
)
-
Summer Educators' Conference <2013, Boston, Mass.>
-
2014
Persistent link: https://www.econbiz.de/10010360300
Saved in:
7
Engaging customers : AMA Winter Marketing Educators' Conference 2014 ; Orlando, Florida, USA, 21 - 23 February 2014
Hunter, Gary K.
(
contributor
); …
-
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
-
2014
Persistent link: https://www.econbiz.de/10010404712
Saved in:
8
Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; AMA educators' proceedings Volume 23 ; Ch...
Arnold, Todd J.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009790455
Saved in:
9
"Marketing in the new Europe" : the 44th ESOMAR Marketing Research Congress ; customer satisfaction and quality management ; joint session ; ESOMAR, AMA - American Management Assoc...
1991
Persistent link: https://www.econbiz.de/10000828594
Saved in:
10
The elderly market : selected readings
Schewe, Charles D.
(
contributor
)
-
1985
Persistent link: https://www.econbiz.de/10013541533
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