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subject:"Consumer behaviour"
~isPartOf:"Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of economic psychology : research in economic psychology and behavioral economics"
~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"The journal of consumer marketing"
~isPartOf:"The journal of services marketing"
~person:"Phau, Ian"
~person:"Wong, IpKin Anthony"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Social web
Konsumentenverhalten
23
Brand management
9
Markenführung
9
Brand
8
Markenartikel
8
Brand image
7
Markenimage
7
Beziehungsmarketing
6
Luxury goods
6
Luxusgüter
6
Relationship marketing
6
Gambling
3
Glücksspiel
3
Hotel industry
3
Hotellerie
3
Brand extension
2
Brand personality
2
China
2
Customer equity
2
Customer loyalty
2
Customer retention
2
Customer satisfaction
2
Einzelhandel
2
Emotion
2
Hospital
2
Ingredient branding
2
Krankenhaus
2
Kundenbindung
2
Kundenzufriedenheit
2
Macau
2
Markentransfer
2
Product counterfeiting
2
Produktpiraterie
2
Retail trade
2
Willingness to pay
2
Zahlungsbereitschaftsanalyse
2
attitude
2
Adaptation
1
Affect
1
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15
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Article
23
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Article in journal
23
Language
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English
23
Author
All
Phau, Ian
Wong, IpKin Anthony
Laroche, Michel
30
Ko, Eunju
22
Cleveland, Mark
16
Mattila, Anna S.
15
Septianto, Felix
15
Diamantopoulos, Adamantios
14
Sharma, Piyush
14
Valette-Florence, Pierre
14
Richard, Marie-Odile
13
Teng, Lefa
13
Bartikowski, Boris
12
Filieri, Raffaele
11
Seo, Yuri
11
Balaji, M. S.
10
Beatty, Sharon E.
10
Dwivedi, Yogesh Kumar
10
Veloutsou, Cleopatra
10
Chebat, Jean-Charles
9
Kukar-Kinney, Monika
9
Shukla, Paurav
9
Yang, Zhiyong
9
Choi, Jeonghye
8
Das, Gopal
8
Foxall, Gordon R.
8
Guzman, Francisco
8
Melewar, T. C.
8
Merchant, Altaf
8
Paul, Justin
8
Wang, Cheng Lu
8
Xia, Lan
8
Arslanagic-Kalajdzic, Maja
7
Geuens, Maggie
7
Grunert, Klaus G.
7
Gupta, Suraksha
7
Gustafsson, Anders
7
Hollebeek, Linda D.
7
Kim, Kyung Hoon
7
Klaus, Philipp
7
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Published in...
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
Journal of business research : JBR
Journal of economic psychology : research in economic psychology and behavioral economics
Journal of promotion management : JPM
The journal of consumer marketing
The journal of services marketing
Journal of travel and tourism marketing
8
Marketing intelligence & planning
8
International journal of hospitality management
7
Journal of fashion marketing and management
7
Journal of international consumer marketing
5
The journal of brand management : an international journal
4
Australasian marketing journal
3
International journal of contemporary hospitality management
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of retailing and consumer services
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Tourism management : research, policies, practice
3
Direct marketing : an international journal
2
European journal of marketing : EJM
2
Journal of vacation marketing
2
Strategic change
2
The international review of retail, distribution and consumer research
2
Tourism management perspectives : TMP
2
Young consumers : insight and ideas for responsible marketers
2
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of business administration
1
International journal of consumer studies
1
International journal of wine business research : IJWBR
1
Journal of business ethics : JOBE
1
Journal of consumer behaviour
1
Journal of global marketing
1
Journal of hospitality and tourism insights
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing management : MM
1
Journal of strategic marketing
1
Journal of targeting, measurement and analysis for marketing
1
Journal of vacation marketing : an international journal
1
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ECONIS (ZBW)
23
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23
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1
Through the looking glass : perceiving risk and emotions toward cosmetic procedure engagement
Sood, Abhinav
;
Quintal, Vanessa Ann
;
Phau, Ian
- In:
The journal of services marketing
36
(
2022
)
1
,
pp. 14-28
Persistent link: https://www.econbiz.de/10012798379
Saved in:
2
Segmenting hedonic wine tourists using push-pull winescape attributes
Quintal, Vanessa Ann
;
Thomas, Ben
;
Phau, Ian
;
Soldat, Zorana
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
3
,
pp. 237-245
Persistent link: https://www.econbiz.de/10013384442
Saved in:
3
Is HUGO still the BOSS? : investigating the reciprocal effects of brand extensions on brand personality of luxury brands
Phau, Ian
;
Matthiesen, Insa-Mascha
;
Shimul, Anwar Sadat
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 297-305
Persistent link: https://www.econbiz.de/10012668455
Saved in:
4
Brand love : corroborating evidence across four continents
Sajtos, Laszlo
;
Cao, Joanne T.
;
Espinosa, Jennifer A.
; …
- In:
Journal of business research : JBR
126
(
2021
),
pp. 591-604
Persistent link: https://www.econbiz.de/10012494322
Saved in:
5
Case-based models of customer-perceived sustainable marketing and its effect on perceived customer equity
Sun, Yang
;
Garrett, Tony C.
;
Phau, Ian
;
Zheng, Bing
- In:
Journal of business research : JBR
117
(
2020
),
pp. 615-622
Persistent link: https://www.econbiz.de/10012288061
Saved in:
6
Development and validation of consumers' need for ingredient authenticity (CNIA scale)
Zainol, Zahirah
;
Phau, Ian
;
Cheah, Isaac
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 376-397
Persistent link: https://www.econbiz.de/10011875430
Saved in:
7
Revisiting country image : examining the determinants towards consumers' purchase intention of high technological products
Nai, Israel
;
Cheah, Isaac
;
Phau, Ian
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 420-440
Persistent link: https://www.econbiz.de/10011875435
Saved in:
8
Investigating the drivers of consumer acceptance and response of SMS advertising
Dix, Steve
;
Phau, Ian
;
Jamieson, Kyle
;
Shimul, Anwar Sadat
- In:
Journal of promotion management : JPM
23
(
2017
)
1
,
pp. 62-79
Persistent link: https://www.econbiz.de/10011729465
Saved in:
9
Keeping up with the Kardashians : consumers' intention to engage in cosmetic surgery
Sood, Abhinav
;
Quintal, Vanessa
;
Phau, Ian
- In:
Journal of promotion management : JPM
23
(
2017
)
2
,
pp. 185-206
Persistent link: https://www.econbiz.de/10011729509
Saved in:
10
Applying consumer-based brand equity in luxury hotel branding
Liu, Matthew Tingchi
;
Wong, IpKin Anthony
;
Tseng, …
- In:
Journal of business research : JBR
81
(
2017
),
pp. 192-202
Persistent link: https://www.econbiz.de/10011771690
Saved in:
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