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subject:"Consumer behaviour"
~isPartOf:"Corporate social responsibility and environmental management"
~isPartOf:"Decision"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"The journal of product & brand management"
~subject:"CSR perception"
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Search: subject_exact:"Markenarchitektur"
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Consumer behaviour
CSR perception
Brand architecture
27
Markenarchitektur
27
Brand management
24
Markenführung
24
Corporate reputation
20
Firmenimage
20
Brand image
8
Corporate Social Responsibility
8
Corporate culture
8
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8
Markenimage
8
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8
Corporate branding
7
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B-to-B-Marketing
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Business-to-business marketing
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Lieferantenmanagement
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Supplier relationship management
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Brand
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Markenartikel
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Brand identity
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Marketing management
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Work behaviour
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Advertising effects
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B2B
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Beziehungsmarketing
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Bibliometrics
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Bibliometrie
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Brand associations
2
Brand extension
2
Business ethics
2
Co-creation
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Corporate brands
2
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Al Shebil, Saleh
1
Bawa, Anupam
1
Bishop, Melissa
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Hur, Won-Moo
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Quester, Pascale G.
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1
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Corporate social responsibility and environmental management
Decision
Industrial marketing management : the international journal for industrial and high-tech firms
The journal of product & brand management
Journal of business research : JBR
7
The journal of brand management : an international journal
5
European journal of marketing : EJM
4
Asia Pacific journal of marketing and logistics
2
Corporate communications : an international journal
2
Journal of general management
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Journal of retailing and consumer services
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Asia-Pacific journal of management research and innovation
1
Brand management ; Vol. 4
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Erfurter Hefte zum angewandten Marketing
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European management review : EMR
1
Family business review : journal of the Family Firm Institute
1
Fashion branding and communication : core strategies of European luxury brands
1
Forum Mergers & Acquisitions 2014 : Beiträge aus rechts- und wirtschaftswissenschaftlicher Sicht ; [Konferenzbeiträge ... 3. Fachsymposiums "Mergers & Acquisitions im Spannungsfeld der Rechts- und Wirtschaftswissenschaften - aktuelle Erkenntnisse aus Forschung und Praxis" ; am 29.11.2013 ... in Düsseldorf]
1
Humanomics
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International journal of business
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International journal of business and globalisation : IJBG
1
International journal of entrepreneurship and small business : IJESB
1
International journal of hospitality management
1
International marketing : emerging markets
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International marketing review
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International studies of management and organization
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Inventi impact: retailing & consumer services
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Journal of Islamic marketing
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
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ECONIS (ZBW)
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1
Buyer perceptions of corporate brand extension attractiveness and fit in B2B services
Sarasvuo, Sonja
;
Liljander, Veronica
;
Haahtela, Kari
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 69-85
Persistent link: https://www.econbiz.de/10014454778
Saved in:
2
When do established CPG product brands benefit from a corporate-brand endorsement? : the moderating role of consumer needs and brand familiarity
Strebinger, Andreas
;
Otter, Thomas
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 500-516
Persistent link: https://www.econbiz.de/10014229069
Saved in:
3
How do customers' perceptions of corporate social responsibility contribute to sustainable customer citizenship behaviors? : the mediating mechanisms of corporate brand pride and s...
Jung, Chang Mo
;
Hur, Won-Moo
- In:
Corporate social responsibility and environmental management
29
(
2022
)
5
,
pp. 1676-1688
Persistent link: https://www.econbiz.de/10013407038
Saved in:
4
Strength of corporate social responsibility as a corporate brand association : general public perspective
Bawa, Anupam
;
Saha, Anirban
- In:
Decision
43
(
2016
)
4
,
pp. 313-332
Persistent link: https://www.econbiz.de/10011645680
Saved in:
5
Cognitive and emotional processing of brand logo changes
Peterson, Mark
;
Al Shebil, Saleh
;
Bishop, Melissa
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 745-757
Persistent link: https://www.econbiz.de/10011416937
Saved in:
6
Corporate brand image of financial institutions : a consumer approach
Bravo, Rafael
;
Montaner, Teresa
;
Pina, José M.
- In:
The journal of product & brand management
21
(
2012
)
4
,
pp. 232-245
Persistent link: https://www.econbiz.de/10009625139
Saved in:
7
Club Med: coping with corporate brand evolution
Quester, Pascale G.
;
Fleck, Nathalie
- In:
The journal of product & brand management
19
(
2010
)
2
,
pp. 94-102
Persistent link: https://www.econbiz.de/10003993619
Saved in:
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