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subject:"Consumer behaviour"
~isPartOf:"Discussion paper / Centre for Economic Policy Research"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Review of marketing research"
~subject:"Markenführung"
~subject:"Offenbarte Präferenzen"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Markenführung
Offenbarte Präferenzen
Konsumentenverhalten
389
Theorie
79
Theory
79
Brand management
52
Beziehungsmarketing
38
Relationship marketing
38
Brand image
32
Markenimage
32
USA
32
United States
32
Social Web
26
Social web
26
Customer satisfaction
25
Kundenzufriedenheit
25
Emotion
23
Brand
22
Dienstleistungsqualität
22
Einzelhandel
22
Markenartikel
22
Service quality
22
Retail trade
21
Online retailing
18
Online-Handel
18
Internet marketing
17
Luxury goods
17
Luxusgüter
17
Marketing management
17
Marketingmanagement
17
Online-Marketing
17
Preisdifferenzierung
17
Preismanagement
17
Price discrimination
17
Pricing strategy
17
Personality psychology
15
Persönlichkeitspsychologie
15
Product quality
15
Produktqualität
15
Competition
14
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305
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206
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183
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210
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210
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176
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176
Graue Literatur
170
Non-commercial literature
170
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4
Sammelwerk
4
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2
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1
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1
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English
389
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Ko, Eunju
10
Courty, Pascal
7
Kim, Kyung Hoon
7
Anderson, Simon P.
5
Eliaz, Kfir
5
Jappelli, Tullio
5
Moschis, George P.
5
Aiello, Gaetano
4
Bae, Joonheui
4
Belk, Russell W.
4
Dubois, Pierre
4
Griffith, Rachel
4
Islam, Tahir
4
Kim, Juran
4
López-Salido, José David
4
Mathur, Anil
4
Moraga-González, José Luis
4
O'Connell, Martin
4
Pistaferri, Luigi
4
Boone, Jan
3
Caminal, Ramón
3
Chung, Christina
3
Falk, Armin
3
Foros, Øystein
3
Ghaffar, Abdul
3
Hunt, James M.
3
Karlan, Dean
3
Kim, Wooyang
3
Koo, Dong-mo
3
Mattila, Pekka
3
Miravete, Eugenio J.
3
Ng, Mark
3
Pagliero, Mario
3
Park, Seong-yeon
3
Peitz, Martin
3
Propper, Carol
3
Ravn, Morten O.
3
Spiegler, Ran
3
Vescovi, Tiziano
3
Ackerman, David
2
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Discussion paper / Centre for Economic Policy Research
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Review of marketing research
Journal of business research : JBR
1,977
Journal of retailing and consumer services
1,930
International journal of consumer studies
761
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
506
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European journal of marketing : EJM
348
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
329
Journal of international consumer marketing
319
Journal of travel and tourism marketing
316
Journal of marketing management : MM
307
Journal of retailing
303
Cogent business & management
297
Journal of marketing communications
295
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The international review of retail, distribution and consumer research
289
SpringerLink / Bücher
285
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Journal of marketing
279
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
245
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ECONIS (ZBW)
389
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389
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1
Learning to be consumers of "smart" retail channels : the baby boomer experience
Robichaud, Zachary
;
Yu, Hong
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 536-560
Persistent link: https://www.econbiz.de/10014369366
Saved in:
2
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
3
Switch or continue to use? : an empirical investigation into mobile payment applications
Law, Monica
;
Ng, Mark
;
Lai, Yuk-Kwan Sarah
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 163-185
Persistent link: https://www.econbiz.de/10014511625
Saved in:
4
Beyond looks : how designer cues win over customers through social value, self-expression, and design involvement
Idemen, Elif
;
Elmadag, A. Banu
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 186-206
Persistent link: https://www.econbiz.de/10014511627
Saved in:
5
Beyond skin-deep : triple roles of salesperson attractiveness and consumer bargaining styles
Apiradee Wongkitrungrueng
;
Krittinee Nuttavuthisit
; …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 283-304
Persistent link: https://www.econbiz.de/10014511632
Saved in:
6
Being inclusive means being accessible : problems with digital media for visually impaired consumers
Raymond, Mary Anne
;
Smith, Hillary Ruth
;
Carlson, Les
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
1
,
pp. 5-18
Persistent link: https://www.econbiz.de/10014487479
Saved in:
7
Effects of empathy and egoism on CSR perceptions and consumer buycotts : lessons learned during global crisis in support of equitable business practices
Rynarzewska, Ania Izabela
;
LeMay, Stephen A.
;
Helms, …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
1
,
pp. 90-107
Persistent link: https://www.econbiz.de/10014488724
Saved in:
8
Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Zaidi, Syed …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
Saved in:
9
"From fail to prevail" : how a salesperson's communication sentiment influences consumer forgiveness in service failures focusing on the role of consumer self-construal
Luo, Jieqiong
;
Yoo, Je Eun
;
Park, Jeong Eun
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 231-252
Persistent link: https://www.econbiz.de/10014511630
Saved in:
10
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
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