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subject:"Consumer behaviour"
~isPartOf:"Food policy : economics planning and politics of food and agriculture"
~isPartOf:"Journal of business research : JBR"
~person:"Behl, Abhishek"
~person:"Merchant, Altaf"
~subject:"Brand image"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Brand image
Konsumentenverhalten
14
Brand management
5
Markenführung
5
Bibliometrics
4
Bibliometrie
4
Brand heritage
4
Markenimage
4
Nostalgia
4
Brand
3
Markenartikel
3
Advertising
2
Advertising effects
2
Beziehungsmarketing
2
Branding
2
Confidence
2
Cross-cultural
2
Cross-cultural management
2
Cultural heritage
2
Interkulturelles Management
2
Internet marketing
2
Kulturgüter
2
Narrative Methode
2
Narrative method
2
Online-Marketing
2
Relationship marketing
2
Scale development
2
Vertrauen
2
Werbewirkung
2
Werbung
2
Bekleidung
1
Belgien
1
Belgium
1
Brand Trust
1
Brand attachment
1
Brands
1
Business ethics
1
Charitable organization
1
China
1
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12
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14
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14
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English
14
Author
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Behl, Abhishek
Merchant, Altaf
Laroche, Michel
27
Ko, Eunju
22
Cleveland, Mark
16
Diamantopoulos, Adamantios
14
Valette-Florence, Pierre
13
Bartikowski, Boris
12
Richard, Marie-Odile
11
Balaji, M. S.
10
Dwivedi, Yogesh Kumar
10
Nayga, Rodolfo M.
10
Teng, Lefa
10
Chebat, Jean-Charles
9
Filieri, Raffaele
9
Kukar-Kinney, Monika
9
Seo, Yuri
9
Septianto, Felix
9
Beatty, Sharon E.
8
Choi, Jeonghye
8
Shukla, Paurav
8
Veloutsou, Cleopatra
8
Yang, Zhiyong
8
Arslanagic-Kalajdzic, Maja
7
Geuens, Maggie
7
Gupta, Suraksha
7
Kim, Kyung Hoon
7
Liu, Martin J.
7
Lusk, Jayson L.
7
Mattila, Anna S.
7
McLean, Graeme J.
7
Melewar, T. C.
7
Roy, Rajat
7
Roy, Sanjit
7
Sharma, Piyush
7
Wagner, Udo
7
Aiello, Gaetano
6
Balabanis, George
6
Das, Gopal
6
Dennis, Charles
6
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Published in...
All
Food policy : economics planning and politics of food and agriculture
Journal of business research : JBR
Journal of consumer marketing
2
AMS review : official publication of the Academy of Marketing Science
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of public sector performance management
1
International marketing review
1
Journal of advertising research
1
Journal of global marketing
1
Journal of marketing theory and practice
1
Management decision
1
Psychology & marketing
1
Technological forecasting & social change : an international journal
1
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ECONIS (ZBW)
14
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1
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
2
Exploring the boundaries of neuromarketing through systematic investigation
Bhardwaj, Shikha
;
Rana, Gunjan A.
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013468813
Saved in:
3
"The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali
;
Thaichon, Park
;
Quach, Sara
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014293927
Saved in:
4
Why and when is older better? : the role of brand heritage and of the product category in the evaluation of brand longevity
Pecot, Fabien
;
Merchant, Altaf
- In:
Journal of business research : JBR
140
(
2022
),
pp. 533-545
Persistent link: https://www.econbiz.de/10013040681
Saved in:
5
Consumer's response to conditional promotions in retailing : an empirical inquiry
Nigam, Achint
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 751-763
Persistent link: https://www.econbiz.de/10013185036
Saved in:
6
Mainstreaming fashion rental consumption : a systematic and thematic review of literature
Jain, Ritu
;
Jain, Kokil
;
Behl, Abhishek
;
Pereira, Vijay
; …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1525-1539
Persistent link: https://www.econbiz.de/10013194485
Saved in:
7
The development and validation of a Chinese American affiliation scale
Harrison, Kristina
;
Ford, John B.
;
Karande, Kiran
; …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 331-345
Persistent link: https://www.econbiz.de/10013194543
Saved in:
8
Effect of service transgressions on distant third-party customers : the role of moral identity and moral judgment
Sharma, Isha
;
Jain, Kokil
;
Behl, Abhishek
- In:
Journal of business research : JBR
121
(
2020
),
pp. 696-712
Persistent link: https://www.econbiz.de/10012417388
Saved in:
9
The cross-cultural scale development process : the case of brand-evoked nostalgia in Belgium and the United States
Ford, John B.
;
Merchant, Altaf
;
Bartier, Anne-Laure
; …
- In:
Journal of business research : JBR
83
(
2018
),
pp. 19-29
Persistent link: https://www.econbiz.de/10011775861
Saved in:
10
Cognitive outcomes of brand heritage : a signaling perspective
Pecot, Fabien
;
Merchant, Altaf
;
Valette-Florence, Pierre
; …
- In:
Journal of business research : JBR
85
(
2018
),
pp. 304-316
Persistent link: https://www.econbiz.de/10011815553
Saved in:
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