//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Consumer behaviour"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"The journal of brand management : an international journal"
~person:"Bernritter, Stefan F."
~person:"Sung, Yongjun"
~subject:"Einzelhandel"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Einzelhandel
Konsumentenverhalten
9
Brand management
4
Markenführung
4
Advertising effects
3
Brand
3
Markenartikel
3
Werbewirkung
3
Advertising
2
Brand image
2
Internet marketing
2
Markenimage
2
Online-Marketing
2
Product Placement
2
Product placement
2
USA
2
United States
2
Werbung
2
consumer behavior
2
Bewertung
1
Beziehungsmarketing
1
Brand loyalty
1
Cognition
1
Construal level theory
1
Cross-cultural management
1
Cultural identity
1
Data Mining
1
Data mining
1
E-commerce
1
Electronic Commerce
1
Emotion
1
Evaluation
1
Factor analysis
1
Faktorenanalyse
1
Inter-firm cooperation
1
Interactive media
1
Interaktive Medien
1
Interkulturelles Management
1
Kognition
1
Kulturelle Identität
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
9
Type of publication (narrower categories)
All
Article in journal
9
Aufsatz in Zeitschrift
9
Conference paper
2
Konferenzbeitrag
2
Language
All
English
9
Author
All
Bernritter, Stefan F.
Sung, Yongjun
Dens, Nathalie
9
Pelsmacker, Patrick de
9
Baxter, Stacey M.
5
Ilicic, Jasmina
5
Johnson, Lester W.
5
Kulczynski, Alicia
5
Smit, Edith G.
5
Chang, Chun-Tuan
4
Grappi, Silvia
4
Kwak, Hyokjin
4
Matthes, Jörg
4
Phau, Ian
4
Wiedmann, Klaus-Peter
4
Zarantonello, Lia
4
Abratt, Russell
3
Avramova, Yana R.
3
Baek, Tae Hyun
3
Butcher, Luke
3
Diehl, Sandra
3
Dwivedi, Abhishek
3
Eisend, Martin
3
Fetscherin, Marc
3
Gabrielli, Veronica
3
Gil Saura, Irene
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Jassawalla, Avan R.
3
Kapferer, Jean-Noël
3
Kara, Selcan
3
Ko, Eunju
3
Mirzaei, Abas
3
Mueller, Barbara
3
Naderer, Brigitte
3
Reijmersdal, Eva A. van
3
Romani, Simona
3
Ross, William T.
3
Russell, Cristel Antonia
3
Sashittal, Hemant Chaitanya
3
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
The journal of brand management : an international journal
International journal of advertising : the review of marketing communications
4
Psychology & marketing
4
Journal of business research : JBR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing communications
2
Corporate reputation review : an international journal
1
European journal of marketing : EJM
1
Journal of advertising
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer behaviour : an international research review
1
Journal of food products marketing
1
Journal of global marketing
1
Journal of international consumer marketing
1
Journal of promotion management : JPM
1
Journal of the Academy of Marketing Science
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
"Where I come from" determines, "how I construe my future" : the fit effect of culture, temporal distance, and construal level
Kim, Dong Hoo
;
Sung, Yongjun
;
Drumwright, Minette E.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 270-288
Persistent link: https://www.econbiz.de/10011859323
Saved in:
2
"We" are more likely to endorse than "I" : the effects of self-construal and brand symbolism on consumers' online brand endorsements
Bernritter, Stefan F.
;
Loermans, Annemijn C.
;
Verlegh, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 107-120
Persistent link: https://www.econbiz.de/10011687898
Saved in:
3
Too good to be true : the role of online reviews' features in probability to buy
Maslowska, Ewa
;
Malthouse, Edward C.
;
Bernritter, Stefan F.
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 142-163
Persistent link: https://www.econbiz.de/10011687909
Saved in:
4
Disentangling location-based advertising : the effects of location congruency and medium type on consumers' ad attention and brand choice
Ketelaar, Paul E.
;
Bernritter, Stefan F.
;
Riet, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 356-367
Persistent link: https://www.econbiz.de/10011689882
Saved in:
5
Brand followers : consumer motivation and attitude towards brand communications on Twitter
Kwon, Eun Sook
;
Kim, Eunice
;
Sung, Yongjun
;
Yoo, Chan Yun
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 657-680
Persistent link: https://www.econbiz.de/10010466400
Saved in:
6
A two-dimensional approach to between-partner fit in co-branding evaluations
Ahn, Hongmin
;
Sung, Yongjun
- In:
The journal of brand management : an international journal
19
(
2011/12
)
5
,
pp. 414-424
Persistent link: https://www.econbiz.de/10009511232
Saved in:
7
Non-student consumer attitudes towards product placement : implications for public policy and advertisers
Sung, Yongjun
;
De Gregorio, Federico
;
Jung, Jong-hyuok
- In:
International journal of advertising : the quarterly …
28
(
2009
)
2
,
pp. 257-185
Persistent link: https://www.econbiz.de/10003853191
Saved in:
8
Dimensions of purchase-decision involvement : affective and cognitive involvement in product and brand
Kim, Jooyoung
;
Sung, Yongjun
- In:
The journal of brand management : an international journal
16
(
2008/09
)
8
,
pp. 504-519
Persistent link: https://www.econbiz.de/10003881148
Saved in:
9
Giving a shout out to Seagram's gin : extent of and attitudes towards brands in popular songs
De Gregorio, Federico
;
Sung, Yongjun
- In:
The journal of brand management : an international journal
17
(
2009/10
)
3
,
pp. 218-235
Persistent link: https://www.econbiz.de/10003930115
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->