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subject:"Consumer behaviour"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"The journal of brand management : an international journal"
~person:"Mueller, Barbara"
~person:"Sung, Yongjun"
~subject:"Einzelhandel"
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Consumer behaviour
Einzelhandel
Konsumentenverhalten
9
Advertising
4
Advertising effects
4
Werbewirkung
4
Werbung
4
Brand management
3
Markenführung
3
Arzneimittel
2
Cultural identity
2
International marketing
2
Internationales Marketing
2
Kulturelle Identität
2
Pharmaceutical advertising
2
Pharmaceuticals
2
Product Placement
2
Product placement
2
USA
2
United States
2
cross-cultural study
2
international advertising
2
Beziehungsmarketing
1
Brand
1
Brasilien
1
Brazil
1
Cognition
1
Construal level theory
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Cross-cultural management
1
Emotion
1
Factor analysis
1
Faktorenanalyse
1
Gesundheitspolitik
1
Health policy
1
Inter-firm cooperation
1
Interactive media
1
Interaktive Medien
1
Interkulturelles Management
1
Kognition
1
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9
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English
9
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Mueller, Barbara
Sung, Yongjun
Dens, Nathalie
9
Pelsmacker, Patrick de
9
Baxter, Stacey M.
5
Ilicic, Jasmina
5
Johnson, Lester W.
5
Kulczynski, Alicia
5
Smit, Edith G.
5
Chang, Chun-Tuan
4
Grappi, Silvia
4
Kwak, Hyokjin
4
Matthes, Jörg
4
Phau, Ian
4
Wiedmann, Klaus-Peter
4
Zarantonello, Lia
4
Abratt, Russell
3
Avramova, Yana R.
3
Baek, Tae Hyun
3
Bernritter, Stefan F.
3
Butcher, Luke
3
Diehl, Sandra
3
Dwivedi, Abhishek
3
Eisend, Martin
3
Fetscherin, Marc
3
Gabrielli, Veronica
3
Gil Saura, Irene
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Jassawalla, Avan R.
3
Kapferer, Jean-Noël
3
Kara, Selcan
3
Ko, Eunju
3
Mirzaei, Abas
3
Naderer, Brigitte
3
Reijmersdal, Eva A. van
3
Romani, Simona
3
Ross, William T.
3
Russell, Cristel Antonia
3
Sashittal, Hemant Chaitanya
3
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International journal of advertising : the quarterly review of marketing communications
The journal of brand management : an international journal
International journal of advertising : the review of marketing communications
4
Psychology & marketing
4
International Marketing Review
2
Journal of global marketing
2
Journal of marketing communications
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Corporate reputation review : an international journal
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Cutting edge international research
1
International journal of consumer studies
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
1
Journal of current issues and research in advertising
1
Journal of food products marketing
1
Journal of international consumer marketing
1
Journal of promotion management : JPM
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
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ECONIS (ZBW)
9
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1
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9
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9
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1
"Where I come from" determines, "how I construe my future" : the fit effect of culture, temporal distance, and construal level
Kim, Dong Hoo
;
Sung, Yongjun
;
Drumwright, Minette E.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 270-288
Persistent link: https://www.econbiz.de/10011859323
Saved in:
2
Exploring antecedents of attitudes and skepticism towards pharmaceutical advertising and inter-attitudinal and inter-skepticism consistency on three levels : an international study
Koinig, Isabell
;
Diehl, Sandra
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 718-748
Persistent link: https://www.econbiz.de/10012492566
Saved in:
3
Are pharmaceutical ads affording consumers a greater say in their health care? : the evaluation and self-empowerment effects of different ad appeals in Brazil
Koinig, Isabell
;
Diehl, Sandra
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
36
(
2017
)
6
,
pp. 945-974
Persistent link: https://www.econbiz.de/10011859158
Saved in:
4
Doing good matters to consumers : the effectiveness of humane-oriented CSR appeals in cross-cultural standardized advertising campaigns
Diehl, Sandra
;
Terlutter, Ralf
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 730-757
Persistent link: https://www.econbiz.de/10011585291
Saved in:
5
Brand followers : consumer motivation and attitude towards brand communications on Twitter
Kwon, Eun Sook
;
Kim, Eunice
;
Sung, Yongjun
;
Yoo, Chan Yun
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 657-680
Persistent link: https://www.econbiz.de/10010466400
Saved in:
6
A two-dimensional approach to between-partner fit in co-branding evaluations
Ahn, Hongmin
;
Sung, Yongjun
- In:
The journal of brand management : an international journal
19
(
2011/12
)
5
,
pp. 414-424
Persistent link: https://www.econbiz.de/10009511232
Saved in:
7
Non-student consumer attitudes towards product placement : implications for public policy and advertisers
Sung, Yongjun
;
De Gregorio, Federico
;
Jung, Jong-hyuok
- In:
International journal of advertising : the quarterly …
28
(
2009
)
2
,
pp. 257-185
Persistent link: https://www.econbiz.de/10003853191
Saved in:
8
Dimensions of purchase-decision involvement : affective and cognitive involvement in product and brand
Kim, Jooyoung
;
Sung, Yongjun
- In:
The journal of brand management : an international journal
16
(
2008/09
)
8
,
pp. 504-519
Persistent link: https://www.econbiz.de/10003881148
Saved in:
9
Giving a shout out to Seagram's gin : extent of and attitudes towards brands in popular songs
De Gregorio, Federico
;
Sung, Yongjun
- In:
The journal of brand management : an international journal
17
(
2009/10
)
3
,
pp. 218-235
Persistent link: https://www.econbiz.de/10003930115
Saved in:
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