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subject:"Consumer behaviour"
~isPartOf:"International journal of e-business research : an official publication of the Information Resources Management Association"
~isPartOf:"Psychology & marketing"
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Consumer behaviour
Konsumentenverhalten
183
Social Web
136
Social web
136
E-commerce
113
Electronic Commerce
113
Internet marketing
102
Online-Marketing
102
Online retailing
96
Online-Handel
96
Beziehungsmarketing
55
Relationship marketing
55
Viral marketing
39
Virales Marketing
39
Website
37
Customer satisfaction
36
Kundenzufriedenheit
36
Internet
33
Innovation adoption
31
Innovationsakzeptanz
31
USA
30
United States
30
Brand management
26
Markenführung
26
Advertising effects
25
Confidence
25
Vertrauen
25
Werbewirkung
25
Dienstleistungsqualität
21
Service quality
21
Advertising
19
Brand image
19
Markenimage
19
Mobile communications
19
Mobilkommunikation
19
Social Media
19
Werbung
19
Digitale Dienste
18
Einzelhandel
18
Retail trade
18
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Undetermined
83
Free
16
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Article
180
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3
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Article in journal
183
Aufsatz in Zeitschrift
183
Collection of articles of several authors
3
Sammelwerk
3
Case study
1
Fallstudie
1
Language
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English
183
Author
All
Darley, William K.
3
Filieri, Raffaele
3
Thomas, Veronica L.
3
Bigné Alcañiz, J. Enrique
2
Bozman, Carl S.
2
Cheng, T. C. E.
2
Choi, Youngkeun
2
Chung, Sorim
2
De Angelis, Matteo
2
Flavián Blanco, Carlos
2
Friesner, Dan
2
Gelbrich, Katja
2
Gupta, Sumeet
2
Gustafsson, Anders
2
Kim, Minjeong
2
Lennon, Sharron J.
2
McPherson, Matthew Q.
2
Mensah, Isaac Kofi
2
Pozharliev, Rumen
2
Ruyter, Ko de
2
Saprikis, Vaggelis
2
Sauer, Nicola E.
2
Shahrokh, Zohreh Dehdashti
2
Shaikh, Aijaz A.
2
Teng, Ching-i
2
Abdul-Hamid, Ibn Kailan
1
Aboulnasr, Khaled
1
Abu-Shamaa, Rasha
1
Abu-Shanab, Emad
1
Abu-Shanab, Emad Ahmed
1
Acikgoz, Fulya
1
Agarwal, Bhawna
1
Agarwal, James
1
Aggarwal, Praveen
1
Agozie, Divine Quase
1
Ahmad, Rizal
1
Ahn, Sun Joo
1
Aiken, Milam
1
Akdim, Khaoula
1
Al Khasawneh, Mohammad Hamdi
1
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Published in...
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International journal of e-business research : an official publication of the Information Resources Management Association
Psychology & marketing
Journal of retailing and consumer services
560
Journal of business research : JBR
473
International journal of internet marketing and advertising : IJIMA
200
Journal of internet commerce
177
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
158
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
146
International journal of electronic marketing and retailing : IJEMR
133
Electronic commerce research
120
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
113
Cogent business & management
103
International journal of consumer studies
101
International journal of hospitality management
98
Technological forecasting & social change : an international journal
98
Journal of marketing communications
96
International journal of business information systems : IJBIS
92
Journal of electronic commerce research : JECR
91
Asia Pacific journal of marketing and logistics
90
International journal of advertising : the review of marketing communications
86
Information systems research : ISR
85
Management science : journal of the Institute for Operations Research and the Management Sciences
83
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
80
International journal of electronic commerce : IJEC
79
Journal of promotion management : innovations in planning and applied research
78
The journal of product & brand management
74
International journal of retail & distribution management
66
Journal of management information systems : JMIS
65
The international review of retail, distribution and consumer research
65
Journal of fashion marketing and management
64
Journal of marketing
64
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
62
Journal of retailing
62
Tourism management : research, policies, practice
61
International journal of technology marketing : IJTMkt
60
Journal of hospitality marketing & management
57
SpringerLink / Bücher
57
International journal of contemporary hospitality management
55
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
55
Journal of the Academy of Marketing Science
54
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ECONIS (ZBW)
183
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183
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1
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
2
Research online and purchase offline : the disruptive impact of consumers' online information on offline sales interaction
Li, You
;
Geng, Lixiao
;
Chang, Yaping
;
Ning, Peng
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2642-2652
Persistent link: https://www.econbiz.de/10014432518
Saved in:
3
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
Saved in:
4
Relationship (breakup) reminders drive online advertising effectiveness
Tan, Ser Zian
;
Bandyopadhyay, Argho
;
Septianto, Felix
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1152-1161
Persistent link: https://www.econbiz.de/10014291784
Saved in:
5
Consumer response to online behavioral advertising in a social media context : the role of perceived ad complicity
Ghanbarpour, Tohid
;
Sahabeh, Easa
;
Gustafsson, Anders
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1853-1870
Persistent link: https://www.econbiz.de/10013465120
Saved in:
6
The role of well-being in consumer's responses to personalized advertising on social media
De Keyzer, Freya
;
Buzeta, Cristian
;
Lopes, Ana Isabel
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1206-1222
Persistent link: https://www.econbiz.de/10014531207
Saved in:
7
How do username and avatar affect people's engagement with native advertising on social media : from the self-disclosure perspective
Yang, Yanwu
;
Zhang, Jun
;
Gao, Ting (Lisa)
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1289-1317
Persistent link: https://www.econbiz.de/10014531221
Saved in:
8
Is this really me? : investigating brand personality self-congruity on consumer behavior in video-based social media
Bargoni, Augusto
;
Giachino, Chiara
;
Gutuleac, Rada
; …
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1115-1132
Persistent link: https://www.econbiz.de/10014530974
Saved in:
9
Social media marketing activities, customer engagement, and customer stickiness : a longitudinal investigation
So, Kevin Kam Fung
;
Li, Jing
;
King, Ceridwyn
; …
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1597-1613
Persistent link: https://www.econbiz.de/10014555633
Saved in:
10
Pawsitively powerful : why and when pet influencers boost social media effectiveness
Di Cioccio, Martina
;
Pozharliev, Rumen
;
De Angelis, Matteo
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1614-1628
Persistent link: https://www.econbiz.de/10014555635
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