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subject:"Consumer behaviour"
~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Internet marketing"
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Consumer behaviour
Internet marketing
Konsumentenverhalten
1,413
Brand management
369
Markenführung
369
Brand image
301
Markenimage
301
Beziehungsmarketing
259
Gastronomie
259
Relationship marketing
259
Restaurant industry
259
Brand
225
Markenartikel
221
Customer satisfaction
201
Kundenzufriedenheit
201
Dienstleistungsqualität
200
Service quality
200
Hotel industry
196
Hotellerie
196
Emotion
137
Online-Marketing
101
Viral marketing
93
Virales Marketing
93
Advertising effects
86
Werbewirkung
86
Luxury goods
78
Luxusgüter
78
Social Web
77
Social web
77
USA
74
United States
74
Market research
72
Marktforschung
72
Experiment
70
Personality psychology
67
Persönlichkeitspsychologie
67
Perception
63
Wahrnehmung
63
Food
59
Lebensmittel
57
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Undetermined
796
Free
11
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Article
1,407
Book / Working Paper
6
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Article in journal
1,413
Aufsatz in Zeitschrift
1,413
Collection of articles of several authors
6
Sammelwerk
6
Conference paper
3
Festschrift
3
Konferenzbeitrag
3
Case study
1
Fallstudie
1
Konferenzschrift
1
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English
1,413
Author
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Han, Heesup
34
Jang, Soocheong
30
Mattila, Anna S.
25
Line, Nathaniel D.
12
Wu, Luorong
12
Dhar, Ravi
11
Jeong, EunHa
11
Zhang, Lu
11
Hanks, Lydia
10
Hyun, Sunghyup Sean
10
Kim, Woo Gon
10
Wei, Wei
10
Law, Chun Hung Roberts
9
Liu, Qing
9
Lu, Lu
9
Heo, Cindy Yoonjoung
8
Kim, DongHee
8
Kim, Jong-Hyeong
8
Kim, Seongseop
8
Lee, Seoki
8
Miao, Li
8
Cho, Meehee
7
Chua, Bee-Lia
7
Dahl, Darren W.
7
Gursoy, Dogan
7
Guéguen, Nicolas
7
Jacob, Céline
7
Kang, Juhee
7
Kumar, V.
7
Lynn, Michael
7
Rahman, Imran
7
Seo, Soobin
7
Song, Hanqun
7
Wong, IpKin Anthony
7
Bilgihan, Anil
6
Gao, Yixing
6
Gijsbrechts, Els
6
Hwang, Jinsoo
6
Li, Hengyun
6
Magnini, Vincent P.
6
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Institution
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Global Brand Conference <11., 2016, Bradford>
1
Published in...
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International journal of hospitality management
Journal of marketing research : JMR
The journal of brand management : an international journal
Journal of business research : JBR
1,977
Journal of retailing and consumer services
1,930
International journal of consumer studies
761
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
505
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Management science : journal of the Institute for Operations Research and the Management Sciences
329
Journal of international consumer marketing
319
Journal of travel and tourism marketing
316
Journal of marketing management : MM
307
Journal of retailing
303
Cogent business & management
297
Journal of marketing communications
295
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
Journal of marketing
290
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The international review of retail, distribution and consumer research
289
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
SpringerLink / Bücher
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
245
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ECONIS (ZBW)
1,413
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1
To tip or not to tip? : explaining tipping behavior in restaurants with service-inclusive pricing
Fernandez, Sébastien
;
Gössling, Stefan
;
Martin-Rios, …
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014457830
Saved in:
2
Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie
;
Haupt, Martin
;
Ohlwein, Martin
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
Saved in:
3
Revisiting experiential marketing : a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
4
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
5
Beware, an underdog may bite : literature review and brand management framework in the context of underdog brands
Schmidt, Holger J.
;
Steenkamp, Pieter
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 85-110
Persistent link: https://www.econbiz.de/10013170524
Saved in:
6
Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
Saved in:
7
Organizational resilience and internal branding : investigating the effects triggered by self-service technology
Biedenbach, Galina
;
Biedenbach, Thomas
;
Hultén, Peter
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 420-433
Persistent link: https://www.econbiz.de/10013270451
Saved in:
8
A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan
;
Hamlin, Robert
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
Saved in:
9
When are vivid hotel photos effective? : the moderating effects of resource scarcity and brand level
Kim, Heewon
;
Hwang, Yoo Hee
;
Gim, Jaehee
;
Cheng, Yuqiao
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014457796
Saved in:
10
The impact of partitioned pricing on hotel booking and the moderating effect of temporal distance
Zhang, Rachel Yueqian
;
Tang, Chun-hung Hugo
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014457797
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