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subject:"Consumer behaviour"
~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Werbewirkung"
~type:"article"
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Consumer behaviour
Werbewirkung
Brand management
108
Markenführung
108
Konsumentenverhalten
76
Brand image
63
Markenimage
63
Brand
32
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Arli, Denni
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International journal of sports marketing & sponsorship
Journal of promotion management : JPM
Journal of business research : JBR
418
The journal of product & brand management
285
The journal of brand management : an international journal
271
Journal of retailing and consumer services
252
Psychology & marketing
94
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
78
Journal of marketing communications
77
International journal of hospitality management
75
Journal of strategic marketing
63
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
62
Marketing intelligence & planning
60
International journal of advertising : the review of marketing communications
58
Journal of international consumer marketing
58
Journal of promotion management : innovations in planning and applied research
56
International journal of internet marketing and advertising : IJIMA
54
Marketing letters : a journal of research in marketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Journal of marketing management : MM
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Journal of the Academy of Marketing Science
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International marketing review
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Journal of global marketing
47
International journal of consumer studies
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Journal of marketing
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The journal of consumer marketing
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Cogent business & management
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Journal of fashion marketing and management
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The IUP journal of brand management : IJBRM
43
Journal of marketing management : JMM ; journal of the Academy of Marketing
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
International journal of advertising : the quarterly review of marketing communications
37
Journal of international marketing
35
International journal of retail & distribution management
34
Journal of Islamic marketing
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
34
Journal of marketing research : JMR
34
Journal of advertising research
33
European journal of marketing
32
International journal of contemporary hospitality management
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ECONIS (ZBW)
83
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1
Sport team identification : a social identity perspective comparing local and distant fans
Lintumäki, Petri
;
Koll, Oliver
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10014504781
Saved in:
2
Esports fan identity toward sponsor-sponsee relationship : an understanding of the role-based identity
Calapez, André
;
Ribeiro, Tiago
;
Almeida, Victor
; …
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 42-66
Persistent link: https://www.econbiz.de/10014504792
Saved in:
3
The impact of brand attribution for an innovative sports product introduced on the fitness market in France
Mischler, Sarah
;
Pichot, Lilian
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 109-124
Persistent link: https://www.econbiz.de/10014504952
Saved in:
4
How best to measure connection to a team : team identification, brand attitude/loyalty, consumer lifestyle or interest level?
Trail, Galen
;
Bang, Hyejin
;
Dees, Windy
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
2
,
pp. 227-247
Persistent link: https://www.econbiz.de/10014505024
Saved in:
5
Online posting intention : do the social communication and brand equity of esports matter?
Wang, Xi
;
You, Xinyi
;
Xu, Yulan
;
Zheng, Jie
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 161-187
Persistent link: https://www.econbiz.de/10014504965
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6
Once upon a time : using brand stories to sell signature sneakers
Williams, Antonio
;
Heo, Yoon
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 950-966
Persistent link: https://www.econbiz.de/10014430858
Saved in:
7
Co-branding drivers between professional sport organizations and on-field sports apparel sponsors
Abdolmaleki, Hossein
;
Mohammadi, Sardar
;
Babaei, Mehdi
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 985-1001
Persistent link: https://www.econbiz.de/10014430860
Saved in:
8
Effects of in-game brand congruity on esports consumers' implicit and explicit memory
Hwang, Yongjin
;
Watanabe, Nicholas Masafumi
;
Nagel, Mark S.
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
1
,
pp. 108-128
Persistent link: https://www.econbiz.de/10014232451
Saved in:
9
Continuance intention in running apps : the moderating effect of relationship norms
Cheng, Li Keng
;
Huang, Hsien-Long
;
Lai, Ching-Chi
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
1
,
pp. 132-154
Persistent link: https://www.econbiz.de/10012797845
Saved in:
10
Sport rebranding : the effect of different degrees of sport logo redesign on brand attitude and purchase intention
Williams, Antonio S.
;
Son, Sungwook
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
1
,
pp. 155-172
Persistent link: https://www.econbiz.de/10012797847
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