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subject:"Consumer behaviour"
~isPartOf:"Journal of business economics : JBE"
~isPartOf:"Journal of business research : JBR"
~person:"Geuens, Maggie"
~person:"Gierl, Heribert"
~subject:"Innovation diffusion"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Innovation diffusion
Konsumentenverhalten
14
Brand image
3
Brand management
3
Markenführung
3
Markenimage
3
Brand
2
Cognition
2
Decision
2
Decision theory
2
Deutschland
2
Entscheidung
2
Entscheidungstheorie
2
Germany
2
Handelsmarke
2
Innovation
2
Internet marketing
2
Kognition
2
Markenartikel
2
Online retailing
2
Online-Handel
2
Online-Marketing
2
Präferenztheorie
2
Store brand
2
Theorie
2
Theory
2
Theory of preferences
2
Website
2
Advertising effects
1
Attitude certainty
1
Authenticity
1
Automotive industry
1
Beziehungsmarketing
1
Bildungspolitik
1
Brand extension
1
Brand loyalty
1
Brand origin image
1
Brand prototypicality
1
Brand switching
1
Categorization
1
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14
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14
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14
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English
10
German
4
Author
All
Geuens, Maggie
Gierl, Heribert
Laroche, Michel
27
Ko, Eunju
22
Cleveland, Mark
16
Diamantopoulos, Adamantios
14
Valette-Florence, Pierre
13
Bartikowski, Boris
12
Richard, Marie-Odile
11
Balaji, M. S.
10
Dwivedi, Yogesh Kumar
10
Teng, Lefa
10
Chebat, Jean-Charles
9
Filieri, Raffaele
9
Kukar-Kinney, Monika
9
Seo, Yuri
9
Septianto, Felix
9
Wagner, Udo
9
Beatty, Sharon E.
8
Choi, Jeonghye
8
Merchant, Altaf
8
Shukla, Paurav
8
Veloutsou, Cleopatra
8
Yang, Zhiyong
8
Arslanagic-Kalajdzic, Maja
7
Gupta, Suraksha
7
Kim, Kyung Hoon
7
Liu, Martin J.
7
Mattila, Anna S.
7
McLean, Graeme J.
7
Melewar, T. C.
7
Roy, Rajat
7
Roy, Sanjit
7
Sharma, Piyush
7
Aiello, Gaetano
6
Balabanis, George
6
Behl, Abhishek
6
Das, Gopal
6
Dennis, Charles
6
Donthu, Naveen
6
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Journal of business economics : JBE
Journal of business research : JBR
Marketing : ZFP ; journal of research and management
17
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
13
Jahrbuch der Absatz- und Verbrauchsforschung
7
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
6
Der Markt : international journal of marketing
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
2
Journal of retailing and consumer services
2
Marketing : journal of research and management
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
Psychology & marketing
2
Review of managerial science
2
Transfer : Zeitschrift für Kommunikation und Markenmanagement
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Asia Pacific journal of marketing and logistics
1
Cutting edge international research
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
1
International advertising and communication : current insights and empirical findings
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of marketing : IJM ; formerly Der Markt
1
Journal of business and psychology
1
Journal of business ethics : JBE
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing research : JMR
1
Journal of public policy & marketing
1
Marketing letters : a journal of research in marketing
1
Schriften zum Marketing
1
The international review of retail, distribution and consumer research
1
Wege des Marketing : Festschrift zum 60. Geburtstag von Erwin Dichtl
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
1
Yearbook of marketing and consumer research
1
Zeitschrift für Planung & Unternehmenssteuerung
1
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ECONIS (ZBW)
14
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1
How online grocery shopping drives private label food purchases
Verstraeten, Julie
;
Heeremans, Eva
;
Geuens, Maggie
; …
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014383069
Saved in:
2
Triggering brand switching in online stores : the effectiveness of recommendations for private labels versus national brands
Kobuszewski Volles, Barbara
;
Van Kerckhove, Anneleen
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014304087
Saved in:
3
Multiple mental categorizations of culture-laden website design
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 40-49
Persistent link: https://www.econbiz.de/10013168085
Saved in:
4
Effects of "feeling right" about website cultural congruency on regular and mobile websites
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
121
(
2020
),
pp. 420-428
Persistent link: https://www.econbiz.de/10012417363
Saved in:
5
Arming consumers against product placement : a comparison of factual and evaluative educational interventions
Tessitore, Tina
;
Geuens, Maggie
- In:
Journal of business research : JBR
95
(
2019
),
pp. 38-48
Persistent link: https://www.econbiz.de/10011979739
Saved in:
6
Luxury cars Made-in-China : consequences for brand positioning
Bartikowski, Boris
;
Fastoso, Fernando
;
Gierl, Heribert
- In:
Journal of business research : JBR
102
(
2019
),
pp. 288-297
Persistent link: https://www.econbiz.de/10012104002
Saved in:
7
Brand typicality and distant novel extension acceptance : how risk-reduction counters low category fit
Goedertier, Frank
;
Dawar, Niraj
;
Geuens, Maggie
; …
- In:
Journal of business research : JBR
68
(
2015
)
1
,
pp. 157-165
Persistent link: https://www.econbiz.de/10010433154
Saved in:
8
The influence of mood on attitude-behavior consistency
Elen, Maarten
;
D'Heer, Evelien
;
Geuens, Maggie
; …
- In:
Journal of business research : JBR
66
(
2013
)
7
,
pp. 917-923
Persistent link: https://www.econbiz.de/10009756856
Saved in:
9
Intention superiority perspectives on preference-decision consistency
Van Kerckhove, Anneleen
;
Geuens, Maggie
;
Vermeir, Iris
- In:
Journal of business research : JBR
65
(
2012
)
5
,
pp. 692-700
Persistent link: https://www.econbiz.de/10009528782
Saved in:
10
Preis und Qualität als Dimensionen von Kompromissoptionen
Gierl, Heribert
;
Stiegelmayr, Karin
- In:
Journal of business economics : JBE
80
(
2010
)
5
,
pp. 495-531
Persistent link: https://www.econbiz.de/10003966093
Saved in:
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