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subject:"Consumer behaviour"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of economic psychology : research in economic psychology and behavioral economics"
~isPartOf:"The journal of consumer marketing"
~isPartOf:"The journal of services marketing"
~person:"Grunert, Klaus G."
~person:"Melewar, T. C."
~person:"Phau, Ian"
~person:"Wong, IpKin Anthony"
~subject:"Brand"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Brand
Social web
Konsumentenverhalten
29
Brand management
10
Markenführung
10
Beziehungsmarketing
7
Brand image
7
Markenartikel
7
Markenimage
7
Relationship marketing
7
Luxury goods
5
Luxusgüter
5
Hotel industry
4
Hotellerie
4
Reputation
4
Corporate reputation
3
Firmenimage
3
Gambling
3
Glücksspiel
3
Brand reputation
2
China
2
Comparison
2
Consumer behavior
2
Corporate image
2
Country of origin
2
Customer equity
2
Customer loyalty
2
Customer retention
2
Customer satisfaction
2
Designation of origin
2
Einzelhandel
2
Emotion
2
Food
2
Herkunftsbezeichnung
2
Higher education institution
2
Hochschule
2
Hospital
2
Ingredient branding
2
Krankenhaus
2
Kundenbindung
2
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Online availability
All
Undetermined
17
Type of publication
All
Article
29
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
29
Language
All
English
29
Author
All
Grunert, Klaus G.
Melewar, T. C.
Phau, Ian
Wong, IpKin Anthony
Laroche, Michel
29
Ko, Eunju
22
Cleveland, Mark
16
Mattila, Anna S.
15
Diamantopoulos, Adamantios
14
Sharma, Piyush
14
Valette-Florence, Pierre
14
Richard, Marie-Odile
13
Bartikowski, Boris
12
Teng, Lefa
12
Filieri, Raffaele
11
Seo, Yuri
11
Septianto, Felix
11
Balaji, M. S.
10
Beatty, Sharon E.
10
Dwivedi, Yogesh Kumar
10
Veloutsou, Cleopatra
10
Chebat, Jean-Charles
9
Kukar-Kinney, Monika
9
Shukla, Paurav
9
Yang, Zhiyong
9
Choi, Jeonghye
8
Das, Gopal
8
Foxall, Gordon R.
8
Guzman, Francisco
8
Merchant, Altaf
8
Wang, Cheng Lu
8
Xia, Lan
8
Arslanagic-Kalajdzic, Maja
7
Geuens, Maggie
7
Gupta, Suraksha
7
Gustafsson, Anders
7
Hollebeek, Linda D.
7
Kim, Kyung Hoon
7
Klaus, Philipp
7
Liu, Martin J.
7
Martin, Drew
7
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Published in...
All
Journal of business research : JBR
Journal of economic psychology : research in economic psychology and behavioral economics
The journal of consumer marketing
The journal of services marketing
Marketing intelligence & planning
9
Journal of travel and tourism marketing
8
International journal of hospitality management
7
Journal of fashion marketing and management
7
Journal of promotion management : JPM
7
Journal of international consumer marketing
6
European journal of marketing : EJM
5
Journal of retailing and consumer services
4
The journal of brand management : an international journal
4
Australasian marketing journal
3
Food policy : economics planning and politics of food and agriculture
3
International journal of consumer studies
3
International journal of contemporary hospitality management
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
The marketing review
3
Tourism management : research, policies, practice
3
Asia-Pacific journal of business administration
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Corporate reputation review
2
Direct marketing : an international journal
2
International studies of management and organization
2
Journal of food products marketing
2
Journal of global marketing
2
Journal of marketing management : MM
2
Journal of strategic marketing
2
Journal of vacation marketing
2
Journal of vacation marketing : an international journal
2
Qualitative market research : an international journal
2
Strategic change
2
The international review of retail, distribution and consumer research
2
Tourism management perspectives : TMP
2
Young consumers : insight and ideas for responsible marketers
2
Agribusiness : an internat. journal
1
Applied economic perspectives and policy
1
Asia Pacific journal of marketing and logistics
1
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Source
All
ECONIS (ZBW)
29
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1
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10
of
29
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date (oldest first)
1
Through the looking glass : perceiving risk and emotions toward cosmetic procedure engagement
Sood, Abhinav
;
Quintal, Vanessa Ann
;
Phau, Ian
- In:
The journal of services marketing
36
(
2022
)
1
,
pp. 14-28
Persistent link: https://www.econbiz.de/10012798379
Saved in:
2
Brand love : corroborating evidence across four continents
Sajtos, Laszlo
;
Cao, Joanne T.
;
Espinosa, Jennifer A.
; …
- In:
Journal of business research : JBR
126
(
2021
),
pp. 591-604
Persistent link: https://www.econbiz.de/10012494322
Saved in:
3
The visual ecology of product packaging and its effects on consumer attention
Orquin, Jacob L.
;
Bagger, Martin P.
;
Lahm, Erik Stoltenberg
- In:
Journal of business research : JBR
111
(
2020
),
pp. 187-195
Persistent link: https://www.econbiz.de/10012237799
Saved in:
4
The role of consumption orientation in consumer food preferences in emerging markets
Salnikova, Ekaterina
;
Grunert, Klaus G.
- In:
Journal of business research : JBR
112
(
2020
),
pp. 147-159
Persistent link: https://www.econbiz.de/10012230572
Saved in:
5
Territorial brand management : beer, authenticity, and sense of place
Melewar, T. C.
;
Skinner, Heather
- In:
Journal of business research : JBR
116
(
2020
),
pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
Saved in:
6
Case-based models of customer-perceived sustainable marketing and its effect on perceived customer equity
Sun, Yang
;
Garrett, Tony C.
;
Phau, Ian
;
Zheng, Bing
- In:
Journal of business research : JBR
117
(
2020
),
pp. 615-622
Persistent link: https://www.econbiz.de/10012288061
Saved in:
7
Branding luxury hotels : evidence from the analysis of consumers' "big" visual data on TripAdvisor
Giglio, Simona
;
Pantano, Eleonora
;
Bilotta, Eleonora
; …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 495-501
Persistent link: https://www.econbiz.de/10012417034
Saved in:
8
Cues adopted by consumers in examining corporate website favorability : an empirical study of financial institutions in the UK and Russia
Ageeva, Elena
;
Melewar, T. C.
;
Foroudi, Pantea
;
Dennis, …
- In:
Journal of business research : JBR
98
(
2019
),
pp. 15-32
Persistent link: https://www.econbiz.de/10012007156
Saved in:
9
Applying consumer-based brand equity in luxury hotel branding
Liu, Matthew Tingchi
;
Wong, IpKin Anthony
;
Tseng, …
- In:
Journal of business research : JBR
81
(
2017
),
pp. 192-202
Persistent link: https://www.econbiz.de/10011771690
Saved in:
10
Exploring brand identity, meaning, image, and reputation (BIMIR) in higher education : a special section
Hemsley-Brown, Jane
;
Melewar, T. C.
;
Bang, Nguyen
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3019-3022
Persistent link: https://www.econbiz.de/10011507891
Saved in:
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