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subject:"Consumer behaviour"
~isPartOf:"Journal of business research : JBR"
~person:"Geuens, Maggie"
~person:"Pelsmacker, Patrick de"
~subject:"Brand recall"
~subject:"Social web"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Brand recall
Social web
Konsumentenverhalten
10
Brand image
4
Markenimage
4
Advertising effects
3
Brand
3
Brand management
3
Markenartikel
3
Markenführung
3
Product Placement
3
Product placement
3
Werbewirkung
3
Cognition
2
Decision
2
Entscheidung
2
Handelsmarke
2
Kognition
2
Online retailing
2
Online-Handel
2
Store brand
2
Bekleidung
1
Beziehungsmarketing
1
Bildungspolitik
1
Brand attitude
1
Brand extension
1
Brand loyalty
1
Brand placement
1
Brand placement modality
1
Brand prototypicality
1
Brand switching
1
Branded entertainment
1
Bulgaria
1
Bulgarien
1
Category fit
1
Clothing
1
Consumer attitudes
1
Cross-cultural marketing
1
Cross-media
1
Czech Republic
1
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Undetermined
5
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Article
10
Type of publication (narrower categories)
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Article in journal
10
Aufsatz in Zeitschrift
10
Language
All
English
10
Author
All
Geuens, Maggie
Pelsmacker, Patrick de
Laroche, Michel
27
Ko, Eunju
22
Cleveland, Mark
16
Diamantopoulos, Adamantios
14
Valette-Florence, Pierre
14
Bartikowski, Boris
12
Filieri, Raffaele
11
Richard, Marie-Odile
11
Septianto, Felix
11
Teng, Lefa
11
Balaji, M. S.
10
Dwivedi, Yogesh Kumar
10
Seo, Yuri
10
Chebat, Jean-Charles
9
Kukar-Kinney, Monika
9
Shukla, Paurav
9
Veloutsou, Cleopatra
9
Beatty, Sharon E.
8
Choi, Jeonghye
8
Mattila, Anna S.
8
Merchant, Altaf
8
Yang, Zhiyong
8
Arslanagic-Kalajdzic, Maja
7
Gupta, Suraksha
7
Kim, Kyung Hoon
7
Liu, Martin J.
7
McLean, Graeme J.
7
Melewar, T. C.
7
Paul, Justin
7
Roy, Rajat
7
Roy, Sanjit
7
Sharma, Piyush
7
Wagner, Udo
7
Aiello, Gaetano
6
Balabanis, George
6
Behl, Abhishek
6
Casaló, Luis V.
6
Christodoulides, George
6
Das, Gopal
6
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Published in...
All
Journal of business research : JBR
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
13
International journal of advertising : the quarterly review of marketing communications
7
Journal of electronic commerce research : JECR
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of marketing communications
3
The journal of brand management : an international journal
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International marketing review
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business ethics : JOBE
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Electronic commerce research
1
European journal of marketing : EJM
1
International advertising and communication : current insights and empirical findings
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
International journal of electronic commerce : IJEC
1
Journal of business and psychology
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of consumer studies and home economics
1
Journal of marketing management : MM
1
Journal of marketing research : JMR
1
Journal of public policy & marketing
1
Journal of retailing and consumer services
1
Journal of service management
1
Macroeconomics and beyond : essays in honour of Wim Meeusen
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
Studiecentrum Toegepaste Economie / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
1
Sustainable consumption, ecology and fair trade
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Working paper / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
1
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ECONIS (ZBW)
10
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1
How online grocery shopping drives private label food purchases
Verstraeten, Julie
;
Heeremans, Eva
;
Geuens, Maggie
; …
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014383069
Saved in:
2
Triggering brand switching in online stores : the effectiveness of recommendations for private labels versus national brands
Kobuszewski Volles, Barbara
;
Van Kerckhove, Anneleen
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014304087
Saved in:
3
Brand placement across media : the interaction of placement modality and frequency in film versus text
Avramova, Yana R.
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of business research : JBR
128
(
2021
),
pp. 20-30
Persistent link: https://www.econbiz.de/10012494434
Saved in:
4
Arming consumers against product placement : a comparison of factual and evaluative educational interventions
Tessitore, Tina
;
Geuens, Maggie
- In:
Journal of business research : JBR
95
(
2019
),
pp. 38-48
Persistent link: https://www.econbiz.de/10011979739
Saved in:
5
Better together? : harnessing the power of brand placement through program sponsorship messages
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Verhellen, Yann
- In:
Journal of business research : JBR
83
(
2018
),
pp. 151-159
Persistent link: https://www.econbiz.de/10011802515
Saved in:
6
Brand typicality and distant novel extension acceptance : how risk-reduction counters low category fit
Goedertier, Frank
;
Dawar, Niraj
;
Geuens, Maggie
; …
- In:
Journal of business research : JBR
68
(
2015
)
1
,
pp. 157-165
Persistent link: https://www.econbiz.de/10010433154
Saved in:
7
Clothing consumption in two recent EU member states : a cross-cultural study
Millan, Elena
;
Pelsmacker, Patrick de
;
Wright, Len Tiu
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 975-982
Persistent link: https://www.econbiz.de/10009755386
Saved in:
8
The influence of mood on attitude-behavior consistency
Elen, Maarten
;
D'Heer, Evelien
;
Geuens, Maggie
; …
- In:
Journal of business research : JBR
66
(
2013
)
7
,
pp. 917-923
Persistent link: https://www.econbiz.de/10009756856
Saved in:
9
Intention superiority perspectives on preference-decision consistency
Van Kerckhove, Anneleen
;
Geuens, Maggie
;
Vermeir, Iris
- In:
Journal of business research : JBR
65
(
2012
)
5
,
pp. 692-700
Persistent link: https://www.econbiz.de/10009528782
Saved in:
10
Revising the myth of gay consumer innovativeness
Vandecasteele, Bert
;
Geuens, Maggie
- In:
Journal of business research : JBR
62
(
2009
)
1
,
pp. 134-144
Persistent link: https://www.econbiz.de/10003915865
Saved in:
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