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subject:"Consumer behaviour"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~person:"Grunert, Klaus G."
~person:"Ko, Eunju"
~person:"Laroche, Michel"
~subject:"Globalisierung"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Globalisierung
Konsumentenverhalten
10
Beziehungsmarketing
4
Brand management
4
Customer value
4
Fashion
4
Kundenwert
4
Markenführung
4
Mode
4
Relationship marketing
4
purchase intention
4
Luxury goods
3
Luxusgüter
3
Marketing management
3
Marketingmanagement
3
Social Web
3
Social web
3
customer equity
3
Brand
2
Internet marketing
2
Markenartikel
2
Online-Marketing
2
authenticity
2
Augmented reality marketing
1
Brand attitude
1
Brand image
1
Celebrity endorsement
1
Celebrity-Werbung
1
China
1
Corporate culture
1
Cultural identity
1
Cultural sector
1
Culture
1
Customer integration
1
Customer retention
1
Customer satisfaction
1
Digitalisierung
1
Digitization
1
Einzelhandel
1
Innovation
1
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English
10
Author
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Grunert, Klaus G.
Ko, Eunju
Laroche, Michel
Kim, Kyung Hoon
7
Moschis, George P.
5
Aiello, Gaetano
4
Bae, Joonheui
4
Islam, Tahir
4
Kim, Juran
4
Mathur, Anil
4
Chung, Christina
3
Ghaffar, Abdul
3
Hunt, James M.
3
Kim, Wooyang
3
Koo, Dong-mo
3
Mattila, Pekka
3
Ng, Mark
3
Park, Seong-yeon
3
Vescovi, Tiziano
3
Ackerman, David
2
Baker, Andrew M.
2
Belk, Russell W.
2
Caldwell, Marylouise
2
Chae, Heeju
2
Checchinato, Francesca
2
Cheung, Ronnie
2
Choi, Sunmee
2
Di Benedetto, C. Anthony
2
Disegna, Marta
2
Dixit, Saurabh Kumar
2
Donvito, Raffaele
2
Han, Sang-Lin
2
Henry, Paul Conrad
2
Jeon, Jung Ok
2
Khare, Arpita
2
Kim, Sang Jin
2
Kincl, Tomas
2
Koo, Dong-Mo
2
Lam, Aris Y. C.
2
Lau, Mei Mei
2
Law, Monica
2
Lee, Ki Hoon
2
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Published in...
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business research : JBR
52
Working paper / The Aarhus School of Business, Centre for Market Surveillance, Research and Strategy for the Food Sector
10
Journal of economic psychology : research in economic psychology and behavioral economics
5
Journal of retailing and consumer services
5
Asia Pacific journal of marketing and logistics
4
International journal of advertising : the review of marketing communications
4
International journal of consumer studies
4
Food policy : economics planning and politics of food and agriculture
3
International journal of advertising : the quarterly review of marketing communications
3
International marketing review
3
Journal of business ethics : JOBE
2
Journal of food products marketing
2
Journal of international consumer marketing
2
Journal of marketing communications
2
Marketing and multicultural diversity
2
Psychology & marketing
2
System dynamics and innovation in food networks 2009 : Proceedings of the 3rd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the EAAE (European Association of Agricultural Economists) ....
2
Advances in culture, tourism and hospitality research
1
Agribusiness : an internat. journal
1
Applied economic perspectives and policy
1
Arbeitspapier / Institut für Haushalts- und Konsumökonomik. Universität Hohenheim, Lehrstuhl für Konsumtheorie und Verbraucherpolitik
1
CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
1
Consumption culture in Europe : insight into the beverage industry
1
Cross-cultural and critical perspectives on brands
1
Cross-cultural buyer behavior
1
Emerald insight
1
European journal of marketing : EJM
1
Food Policy
1
Food, people and society : a european perspective of consumer's food choices ; with 63 tables
1
Handbook of strategic e-business management
1
Hauswirtschaft und Wissenschaft : europäische Zeitschrift für Haushaltsökonomie, Haushaltstechnik und Sozialmanagement : Jahrbuch des ... Jahrgangs ...
1
International journal of retail & distribution management
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of marketing management : MM
1
Journal of marketing theory and practice
1
Journal of promotion management : JPM
1
Journal of retailing
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
10
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1
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
2
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
3
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
4
The influence of consumers' self-concept and perceived value on sustainable fashion
Jeong, Dayun
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
4
,
pp. 511-525
Persistent link: https://www.econbiz.de/10012622603
Saved in:
5
A study of the authenticity of traditional cultural products : focus on Korean, Chinese, and Japanese consumers
Lee, Seulgi
;
Ko, Eunju
;
Chae, Heeju
;
Minami, Chieko
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
2
,
pp. 93-110
Persistent link: https://www.econbiz.de/10011710586
Saved in:
6
Influence of sustainable marketing activities on customer equity
Sun, Yang
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
3
,
pp. 270-283
Persistent link: https://www.econbiz.de/10011594183
Saved in:
7
Exploring SNS as a consumer tool for retail therapy : explicating semantic networks of "shopping makes me happy (unhappy)" as a new product development method
Ko, Eunju
;
Chun, Eunha
;
Soong, Sangah
;
Mattila, Pekka
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10010519598
Saved in:
8
How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? : focus on the SNS services of a global SPA brand
Chae, Heeju
;
Ko, Eunju
;
Han, Jinghe
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
2
,
pp. 122-141
Persistent link: https://www.econbiz.de/10011302923
Saved in:
9
SNS users' para-social relationships with celebrities : social media effects on purchase intentions
Kim, Hyojin
;
Ko, Eunju
;
Kim, Juran
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
3
,
pp. 279-294
Persistent link: https://www.econbiz.de/10011407175
Saved in:
10
Fashion collaboration effects on consumer response and customer equity in global luxury and SPA brand marketing
Kin, Kyulim
;
Ko, Eunju
;
Lee, Mi-ah
;
Mattila, Pekka
; …
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
3
,
pp. 350-364
Persistent link: https://www.econbiz.de/10010408194
Saved in:
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