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subject:"Consumer behaviour"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Psychology & marketing"
~subject:"Video game"
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Consumer behaviour
Video game
Konsumentenverhalten
159
Social Web
156
Social web
156
Internet marketing
102
Online-Marketing
102
Online retailing
64
Online-Handel
64
Viral marketing
51
Virales Marketing
51
Brand management
41
Markenführung
41
E-commerce
40
Electronic Commerce
40
Beziehungsmarketing
38
Relationship marketing
38
social media
31
Advertising effects
27
Werbewirkung
27
Customer satisfaction
25
Kundenzufriedenheit
25
Advertising
23
Werbung
23
Brand image
22
Markenimage
22
USA
21
United States
21
Virtual reality
21
Virtuelle Realität
21
Internet
20
Marketing management
17
Marketingmanagement
17
Einzelhandel
16
Großbritannien
16
Retail trade
16
Social network
16
Soziales Netzwerk
16
United Kingdom
16
Computerspiel
14
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Online availability
All
Undetermined
72
Free
17
Type of publication
All
Article
164
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
167
Aufsatz in Zeitschrift
167
Case study
4
Fallstudie
4
Collection of articles of several authors
3
Sammelwerk
3
Conference paper
2
Konferenzbeitrag
2
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Language
All
English
167
Author
All
Darley, William K.
3
Filieri, Raffaele
3
Thomas, Veronica L.
3
Bigné Alcañiz, J. Enrique
2
Broderick, Amanda J.
2
Cheah, Isaac
2
Chung, Sorim
2
De Angelis, Matteo
2
Demangeot, Catherine
2
Denegri-Knott, Janice
2
Dennis, Charles
2
Dessart, Laurence
2
Dwivedi, Yogesh Kumar
2
Flavián Blanco, Carlos
2
Gelbrich, Katja
2
Golf-Papez, Maja
2
Gupta, Sumeet
2
Gustafsson, Anders
2
Kim, Minjeong
2
Lennon, Sharron J.
2
Michaelidou, Nina
2
Molesworth, Mike
2
Pozharliev, Rumen
2
Ruyter, Ko de
2
Sauer, Nicola E.
2
Veer, Ekant
2
Veloutsou, Cleopatra
2
Aboulnasr, Khaled
1
Acikgoz, Fulya
1
Agarwal, James
1
Aggarwal, Praveen
1
Ahn, Sun Joo
1
Akdim, Khaoula
1
Al-Nabhani, Khalid
1
Alalwan, Ali A.
1
Alamanos, Eleftherios
1
Albrecht, Carmen-Maria
1
Alexander, Veronika
1
Alguezaui, Salma
1
Anaza, Nwamaka A.
1
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Published in...
All
Journal of marketing management : MM
Psychology & marketing
Journal of retailing and consumer services
563
Journal of business research : JBR
491
International journal of internet marketing and advertising : IJIMA
200
Journal of internet commerce
180
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
164
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
154
International journal of electronic marketing and retailing : IJEMR
134
Electronic commerce research
121
Technological forecasting & social change : an international journal
115
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
114
Cogent business & management
103
International journal of consumer studies
101
Journal of marketing communications
99
International journal of hospitality management
98
Information systems research : ISR
92
International journal of business information systems : IJBIS
92
Journal of electronic commerce research : JECR
91
Asia Pacific journal of marketing and logistics
90
International journal of advertising : the review of marketing communications
90
Management science : journal of the Institute for Operations Research and the Management Sciences
88
Journal of promotion management : innovations in planning and applied research
84
International journal of e-business research : an official publication of the Information Resources Management Association
81
International journal of electronic commerce : IJEC
81
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
81
The journal of product & brand management
74
Journal of management information systems : JMIS
69
Journal of marketing
67
International journal of retail & distribution management
66
The international review of retail, distribution and consumer research
66
Journal of fashion marketing and management
64
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
63
SpringerLink / Bücher
63
Tourism management : research, policies, practice
63
Journal of retailing
62
International journal of technology marketing : IJTMkt
61
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Journal of hospitality marketing & management
58
Young consumers : insight and ideas for responsible marketers
57
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Source
All
ECONIS (ZBW)
167
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1
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10
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167
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1
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
2
Research online and purchase offline : the disruptive impact of consumers' online information on offline sales interaction
Li, You
;
Geng, Lixiao
;
Chang, Yaping
;
Ning, Peng
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2642-2652
Persistent link: https://www.econbiz.de/10014432518
Saved in:
3
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
Saved in:
4
Relationship (breakup) reminders drive online advertising effectiveness
Tan, Ser Zian
;
Bandyopadhyay, Argho
;
Septianto, Felix
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1152-1161
Persistent link: https://www.econbiz.de/10014291784
Saved in:
5
Consumer response to online behavioral advertising in a social media context : the role of perceived ad complicity
Ghanbarpour, Tohid
;
Sahabeh, Easa
;
Gustafsson, Anders
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1853-1870
Persistent link: https://www.econbiz.de/10013465120
Saved in:
6
Social media marketing activities, customer engagement, and customer stickiness : a longitudinal investigation
So, Kevin Kam Fung
;
Li, Jing
;
King, Ceridwyn
; …
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1597-1613
Persistent link: https://www.econbiz.de/10014555633
Saved in:
7
Pawsitively powerful : why and when pet influencers boost social media effectiveness
Di Cioccio, Martina
;
Pozharliev, Rumen
;
De Angelis, Matteo
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1614-1628
Persistent link: https://www.econbiz.de/10014555635
Saved in:
8
Is this really me? : investigating brand personality self-congruity on consumer behavior in video-based social media
Bargoni, Augusto
;
Giachino, Chiara
;
Gutuleac, Rada
; …
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1115-1132
Persistent link: https://www.econbiz.de/10014530974
Saved in:
9
The role of well-being in consumer's responses to personalized advertising on social media
De Keyzer, Freya
;
Buzeta, Cristian
;
Lopes, Ana Isabel
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1206-1222
Persistent link: https://www.econbiz.de/10014531207
Saved in:
10
How do username and avatar affect people's engagement with native advertising on social media : from the self-disclosure perspective
Yang, Yanwu
;
Zhang, Jun
;
Gao, Ting (Lisa)
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1289-1317
Persistent link: https://www.econbiz.de/10014531221
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