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subject:"Consumer behaviour"
~isPartOf:"Marketing intelligence & planning"
~person:"Phau, Ian"
~person:"Usman, Osly"
~person:"Walsh, Gianfranco"
~subject:"Advertising effects"
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Consumer behaviour
Advertising effects
Konsumentenverhalten
8
Brand management
4
Markenführung
4
Australia
3
Australien
3
Brand image
2
Luxury brands
2
Luxury goods
2
Luxusgüter
2
Markenimage
2
Advertising media
1
Age group
1
Altersgruppe
1
Attitude
1
Australian brands
1
Beziehungsmarketing
1
Brand
1
Brand advocacy
1
Brand attachment
1
Brand love
1
Brand self-congruence
1
Church
1
Consumer electronics industry
1
Consumer ethnocentrism
1
Consumer motivation
1
Copyright infringement
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Country of origin
1
Designation of origin
1
Developing markets
1
Digital goods
1
Digital piracy
1
Digitale Güter
1
Emotion
1
Ethics
1
Factor analysis
1
Faktorenanalyse
1
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Article
8
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8
Aufsatz in Zeitschrift
8
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English
8
Author
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Phau, Ian
Usman, Osly
Walsh, Gianfranco
Arli, Denni
5
Sharma, Piyush
5
Bang, Nguyen
3
Casidy, Riza
3
Chan, Ricky Y. K.
3
Cheah, Isaac
3
Hollebeek, Linda D.
3
Khare, Arpita
3
Kumar, Prashant
3
Leckie, Civilai
3
Roy, Rajat
3
Shimul, Anwar Sadat
3
Sivakumaran, Bharadhwaj
3
Wang, Bo
3
Brennan, Ross
2
Custance, Paul
2
Das, Gopal
2
Deb, Madhurima
2
Fernando, Angeline Gautami
2
Grace, Debra
2
Kaushal, Vikrant
2
Kumar, Vikas
2
Ladeira, Wagner Junior
2
Lobo, Antonio
2
Merrilees, Bill
2
Perin, Marcelo Gattermann
2
Pinto, Diego Costa
2
Pradhan, Debasis
2
Ross, Mitchell
2
Santini, Fernando de Oliveira
2
Sarkar, Abhigyan
2
Sarkar, Juhi Gahlot
2
Tay, Richard
2
Thaichon, Park
2
Tjiptono, Fandy
2
Walley, Keith
2
Zameer, Hashim
2
Abdeen, Afra
1
Abhishek
1
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Published in...
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Marketing intelligence & planning
Journal of business research : JBR
10
Marketing : ZFP ; journal of research and management
9
Journal of fashion marketing and management
7
Journal of promotion management : JPM
6
Jahrbuch der Absatz- und Verbrauchsforschung
5
Journal of international consumer marketing
5
European management journal
4
The journal of brand management : an international journal
4
Australasian marketing journal
3
European journal of marketing : EJM
3
Journal of marketing management : MM
3
Journal of retailing and consumer services
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Country of origin effect : looking back and moving forward
2
Direct marketing : an international journal
2
Journal of service research : JSR
2
Journal of vacation marketing : an international journal
2
Psychology & marketing
2
Strategic change
2
The international review of retail, distribution and consumer research
2
The journal of consumer marketing
2
The journal of services marketing
2
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
2
Young consumers : insight and ideas for responsible marketers
2
Academy of Management journal : AMJ
1
Asia Pacific Journal of Marketing and Logistics Ser.
1
Asia-Pacific journal of business administration
1
Brand management ; Vol. 4
1
EFFECT OF CUSTOMER TRUST, USE EASY AND INFORMATION QUALITY ON PURCHASE DECISIONS ON LAZADA E-COMMECE
1
Electronic markets : the international journal on networked business
1
European retail research
1
Gabler Edition Wissenschaft
1
International journal of consumer studies
1
International journal of markets and business systems
1
International journal of wine business research : IJWBR
1
International marketing review
1
Inventi impact: service sector
1
Journal of business ethics : JOBE
1
Journal of consumer behaviour
1
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ECONIS (ZBW)
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1
The role of brand self-congruence, brand love and brand attachment on brand advocacy : a serial mediation model
Shimul, Anwar Sadat
;
Phau, Ian
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 649-666
Persistent link: https://www.econbiz.de/10014313079
Saved in:
2
CSR motives on situational scepticism towards luxury brands
Teah, Kevin
;
Sung, Billy
;
Phau, Ian
- In:
Marketing intelligence & planning
40
(
2022
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10013172878
Saved in:
3
Investigating the role of religiosity as a deterrent against digital piracy
Casidy, Riza
;
Lwin, Michael
;
Phau, Ian
- In:
Marketing intelligence & planning
35
(
2017
)
1
,
pp. 62-80
Persistent link: https://www.econbiz.de/10011657324
Saved in:
4
Uniqueness and status consumption in Generation Y consumers : does moderation exist?
Butcher, Luke
;
Phau, Ian
;
Shimul, Anwar Sadat
- In:
Marketing intelligence & planning
35
(
2017
)
5
,
pp. 673-687
Persistent link: https://www.econbiz.de/10011774650
Saved in:
5
Effects of "owned by" versus "made in" for willingness to buy Australian brands
Cheah, Isaac
;
Phau, Ian
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 444-468
Persistent link: https://www.econbiz.de/10011298758
Saved in:
6
Brand leaders and me-too alternatives : how do consumers choose?
Quintal, Vanessa
;
Phau, Ian
- In:
Marketing intelligence & planning
31
(
2013
)
4
,
pp. 367-387
Persistent link: https://www.econbiz.de/10009764904
Saved in:
7
Attitudes towards environmentally friendly products : the influence of ecoliteracy, interpersonal influence and value orientation
Cheah, Isaac
;
Phau, Ian
- In:
Marketing intelligence & planning
29
(
2011
)
5
,
pp. 452-472
Persistent link: https://www.econbiz.de/10009384829
Saved in:
8
Measuring situational triggers of television channel switching
Dix, Steve
;
Phau, Ian
- In:
Marketing intelligence & planning
28
(
2010
)
2/3
,
pp. 137-150
Persistent link: https://www.econbiz.de/10003989403
Saved in:
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