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subject:"Consumer behaviour"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Fader, Peter"
~person:"Kuksov, Dmitri"
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Consumer behaviour
Konsumentenverhalten
10
Game theory
4
Spieltheorie
4
game theory
3
Advertising
2
Information costs
2
Informationskosten
2
Viral marketing
2
Virales Marketing
2
Werbung
2
search costs
2
Advertising effects
1
Aggregation
1
Auction theory
1
Auktionstheorie
1
Bayes-Statistik
1
Bayesian inference
1
Bias
1
Brand image
1
Cognition
1
Competition
1
Competitive strategy
1
Einzelhandel
1
Experiment
1
Food retailing
1
Hierarchical Bayesian estimation
1
Incomplete information
1
Information behaviour
1
Informationsverhalten
1
Internet marketing
1
Kognition
1
Ladengestaltung
1
Lebensmitteleinzelhandel
1
Markenimage
1
Market research
1
Marktforschung
1
Modellierung
1
Online-Marketing
1
Pareto efficiency
1
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English
10
Author
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Fader, Peter
Kuksov, Dmitri
Chintagunta, Pradeep K.
9
Hauser, John R.
9
Iyengar, Radha
7
Sun, Baohong
7
Braun, Michael
6
Liberali, Guilherme
6
Meyer, Robert J.
6
Urban, Glen L.
6
Van Den Bulte, Christophe
6
Bronnenberg, Bart J.
5
Chan, Tat
5
Feinberg, Fred M.
5
Salisbury, Linda Court
5
Allenby, Greg M.
4
Arora, Neeraj
4
Desai, Preyas S.
4
Narayan, Vishal
4
Che, Hai
3
Chen, Yuxin
3
Danaher, Peter J.
3
Donkers, Bas
3
Dukes, Anthony
3
Dzyabura, Daria
3
Gerstner, Eitan
3
Gopalakrishnan, Arun
3
Gordon, Brett R.
3
Iyer, Ganesh
3
Kadiyali, Vrinda
3
Lewis, Michael
3
Manchanda, Puneet
3
Mayzlin, Dina
3
Mehta, Nitin
3
Narasimhan, Om
3
Park, Young-Hoon
3
Pazgal, Amit I.
3
Purohit, Devavrat
3
Rao, Ram C.
3
Roberts, John H.
3
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Working papers / Wharton School, University of Pennsylvania / Marketing
3
Journal of marketing research : JMR
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of economics & management strategy : JEMS
1
Marketing science
1
Report / Marketing Science Institute
1
The history of marketing science
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ECONIS (ZBW)
10
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1
Opinion leaders and product variety
Kuksov, Dmitri
;
Liao, Chenxi
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
5
,
pp. 812-834
Persistent link: https://www.econbiz.de/10012120909
Saved in:
2
In-store advertising by competitors
Kuksov, Dmitri
;
Prasad, Ashutosh
;
Zia, Mohammad
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
3
,
pp. 402-425
Persistent link: https://www.econbiz.de/10011695445
Saved in:
3
Aggregation bias in sponsored search data : the curse and the cure
Abhishek, Vibhanshu
;
Hosanagar, Kartik
;
Fader, Peter
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
1
,
pp. 59-77
Persistent link: https://www.econbiz.de/10010497617
Saved in:
4
Advertising and consumers' communications
Kuksov, Dmitri
;
Shachar, Ron
;
Wang, Kangkang
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
2
,
pp. 294-309
Persistent link: https://www.econbiz.de/10009736689
Saved in:
5
Competition in consumer shopping experience
Iyer, Ganesh
;
Kuksov, Dmitri
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
6
,
pp. 913-933
Persistent link: https://www.econbiz.de/10009702523
Saved in:
6
New perspectives on customer "death" using a generalization of the Pareto/NBD model
Jerath, Kinshuk
;
Fader, Peter
;
Hardie, Bruce G. S.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
5
,
pp. 866-880
Persistent link: https://www.econbiz.de/10009384009
Saved in:
7
When more alternatives lead to less choice
Kuksov, Dmitri
;
Villas-Boas, J. Miguel
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
3
,
pp. 507-524
Persistent link: https://www.econbiz.de/10003984574
Saved in:
8
Information provision in a vertically differentiated competitive marketplace
Kuksov, Dmitri
;
Lin, Yuanfang
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
1
,
pp. 122-138
Persistent link: https://www.econbiz.de/10003973186
Saved in:
9
The traveling salesman goes shopping : the systematic deviations of grocery paths from TSP optimality
Hui, Sam K.
;
Fader, Peter
;
Bradlow, Eric T.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
3
,
pp. 566-572
Persistent link: https://www.econbiz.de/10003868058
Saved in:
10
Path data in marketing : an integrative framework and prospectus for model building
Hui, Sam K.
;
Fader, Peter
;
Bradlow, Eric T.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 320-335
Persistent link: https://www.econbiz.de/10003843333
Saved in:
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