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subject:"Consumer behaviour"
~isPartOf:"Qualitative market research : an international journal"
~subject:"Grounded theory"
~subject:"Markenimage"
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Consumer behaviour
Grounded theory
Markenimage
Brand management
59
Markenführung
59
Konsumentenverhalten
32
Brand image
28
Brand
20
Markenartikel
19
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9
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9
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Emerging economies
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Abimbola, Temi
2
Sarkar, Abhigyan
2
Aledin, Samil A.
1
Alpert, Frank
1
Anisimova, Tatiana
1
Atwal, Glyn
1
Baca, Granit
1
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1
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1
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1
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1
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1
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1
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1
Dalakas, Vassilis
1
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1
Dean, Dianne
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1
Dirsehan, Taşkın
1
Eren-Erdoğmuş, İrem
1
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1
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1
Felix, Reto
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Foroudi, Pantea
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1
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1
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Hong, Soonkwan
1
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1
Hultén, Peter
1
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1
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Qualitative market research : an international journal
Journal of business research : JBR
472
The journal of brand management : an international journal
355
The journal of product & brand management
340
Journal of retailing and consumer services
262
European journal of marketing : EJM
100
Psychology & marketing
95
Asia Pacific journal of marketing and logistics
91
SpringerLink / Bücher
89
Journal of marketing communications
87
International journal of hospitality management
84
Marketing intelligence & planning
79
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
76
Journal of strategic marketing
71
Journal of promotion management : innovations in planning and applied research
67
Journal of the Academy of Marketing Science
64
International journal of advertising : the review of marketing communications
62
Journal of marketing management : MM
60
Marketing letters : a journal of research in marketing
60
Journal of international consumer marketing
59
Industrial marketing management : the international journal for industrial and high-tech firms
58
International journal of internet marketing and advertising : IJIMA
58
Journal of marketing
57
The IUP journal of brand management : IJBRM
57
International marketing review
55
Journal of promotion management : JPM
55
Cogent business & management
54
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
54
Journal of global marketing
50
The journal of consumer marketing
49
International journal of consumer studies
48
Journal of marketing management : JMM ; journal of the Academy of Marketing
48
Journal of fashion marketing and management
46
Tourism management : research, policies, practice
45
European journal of marketing
44
Journal of travel and tourism marketing
44
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
40
International journal of contemporary hospitality management
39
International journal of retail & distribution management
39
Journal of international marketing
39
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ECONIS (ZBW)
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1
Promoting brand gratitude through unique emotional connection : a qualitative study
Bhattacharya, Subhajit
;
Dalal, Arunava
- In:
Qualitative market research : an international journal
26
(
2023
)
5
,
pp. 534-554
Persistent link: https://www.econbiz.de/10014430696
Saved in:
2
Developing internal marketing strategies for measuring and managing employee-based brand equity
Baca, Granit
;
Reshidi, Nail
- In:
Qualitative market research : an international journal
26
(
2023
)
5
,
pp. 687-704
Persistent link: https://www.econbiz.de/10014430706
Saved in:
3
Brands in the eye of the storm : navigating political consumerism and boycott calls on social media
Dalakas, Vassilis
;
Melancon, Joanna Phillips
; …
- In:
Qualitative market research : an international journal
26
(
2023
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014230860
Saved in:
4
Discursive interactions shaping online brand communities' social dynamics
Moura Lima, Vitor
;
Pessôa, Luís Alexandre Grubits de Paula
- In:
Qualitative market research : an international journal
26
(
2023
)
3
,
pp. 232-246
Persistent link: https://www.econbiz.de/10014292084
Saved in:
5
Brand ageing : an analysis from a Latin American perspective
Villegas, Juliana
;
Guevara, Ruben
;
Escalante, Juan Esteban
- In:
Qualitative market research : an international journal
25
(
2022
)
1
,
pp. 20-42
Persistent link: https://www.econbiz.de/10013162189
Saved in:
6
Brand bullying : from stressing to expressing
Kucuk, S. Umit
;
Aledin, Samil A.
- In:
Qualitative market research : an international journal
25
(
2022
)
1
,
pp. 60-79
Persistent link: https://www.econbiz.de/10013162191
Saved in:
7
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
8
Exploring user's experience of push notifications : a grounded theory approach
Gavilan, Diana
;
Martinez-Navarro, Gema
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 233-255
Persistent link: https://www.econbiz.de/10013380425
Saved in:
9
WhatsApp communication service : a controversial tool for luxury brands
Mrad, Mona
;
Farah, Maya
;
Mehdi, Nour
- In:
Qualitative market research : an international journal
25
(
2022
)
3
,
pp. 337-360
Persistent link: https://www.econbiz.de/10013380468
Saved in:
10
Brand adoption by BoP retailers
Sinha, P. K.
;
Gupta, Suraksha
;
Rawal, Saurabh
- In:
Qualitative market research : an international journal
20
(
2017
)
2
,
pp. 181-207
Persistent link: https://www.econbiz.de/10011714458
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