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subject:"Consumer behaviour"
~person:"Applequist, Janelle"
~person:"Evans, Nathaniel J."
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Consumer behaviour
Advertising
9
Advertising effects
9
Werbewirkung
9
Werbung
9
Konsumentenverhalten
8
Internet marketing
6
Online-Marketing
6
Computerspiel
4
Video game
4
Sponsoring
3
Sponsorship
3
Children
2
Eltern
2
Kinder
2
Native advertising
2
Parents
2
USA
2
United States
2
covert advertising
2
persuasion knowledge
2
Banner advertising
1
Beziehungsmarketing
1
Brand management
1
Cognition
1
Congruence
1
Deception
1
Erwartungsbildung
1
Expectancy violations
1
Expectation formation
1
Experiment
1
FTC
1
Factor analysis
1
Faktorenanalyse
1
Influencer
1
Information behaviour
1
Informationsverhalten
1
Kognition
1
Markenführung
1
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Applequist, Janelle
Evans, Nathaniel J.
Dwivedi, Yogesh Kumar
37
Usman, Osly
36
Bauer, Hans H.
23
Filieri, Raffaele
23
Ghose, Anindya
23
Liébana-Cabanillas, Francisco
22
Martínez-López, Francisco J.
21
Kukar-Kinney, Monika
20
Pavlou, Paul A.
20
Loureiro, Sandra Maria Correia
19
Rana, Nripendra P.
19
Benbasat, Izak
18
Khare, Arpita
18
Law, Chun Hung Roberts
18
Spann, Martin
18
Dennis, Charles
17
Flavián Blanco, Carlos
17
Hollebeek, Linda D.
17
Kumar, Dr. Vinay
17
Tucker, Catherine
17
Dellaert, Benedict G. C.
16
Kalia, Prateek
16
Ko, Eunju
16
Laroche, Michel
16
Pauwels, Koen
16
Wiedmann, Klaus-Peter
16
Choi, Jeonghye
15
Grewal, Dhruv
15
Lowry, Paul Benjamin
15
Quach, Sara
15
Rita, Paulo
15
Ruiz Mafe, Carla
15
Scheinbaum, Angeline Close
15
Breugelmans, Els
14
Chung, Namho
14
Jin, Ginger Zhe
14
Seo, Yuri
14
Shareef, Mahmud Akhter
14
Tan, Yong
14
Thurasamy Ramayah
14
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International journal of advertising : the review of marketing communications
4
Journal of advertising research
1
Journal of current issues and research in advertising : JCIRA
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of promotion management : innovations in planning and applied research
1
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ECONIS (ZBW)
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1
An introduction to the special issue on native and covert advertising formats : editorial
Evans, Nathaniel J.
;
Wojdynski, Bartosz W.
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10012200469
Saved in:
2
The covert advertising recognition and effects (CARE) model : processes of persuasion in native advertising and other masked formats
Wojdynski, Bartosz W.
;
Evans, Nathaniel J.
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 4-31
Persistent link: https://www.econbiz.de/10012200470
Saved in:
3
How advertising relevance and consumer-brand relationship strength limit disclosure effects of native ads on Twitter
Hayes, Jameson L.
;
Golan, Guy
;
Britt, Brian
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 131-165
Persistent link: https://www.econbiz.de/10012200475
Saved in:
4
How sponsorship transparency mitigates negative effects of advertising recognition
Evans, Nathaniel J.
;
Wojdynski, Bartosz W.
;
Hoy, Mariea …
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 364-382
Persistent link: https://www.econbiz.de/10012200262
Saved in:
5
The role of a companion banner and sponsorship transparency in recognizing and evaluating article-style native advertising
Campbell, Colin L.
;
Evans, Nathaniel J.
- In:
Journal of interactive marketing : a quarterly …
43
(
2018
),
pp. 17-32
Persistent link: https://www.econbiz.de/10011920045
Saved in:
6
How the impact of social media influencer disclosures changes over time : discounting cues and exposure level can affect consumer attitudes and purchase intention
Evans, Nathaniel J.
;
Balaban, Delia Cristina
;
Naderer, …
- In:
Journal of advertising research
62
(
2022
)
4
,
pp. 353-366
Persistent link: https://www.econbiz.de/10013531997
Saved in:
7
Extending expectancy violations theory to multiplayer online games : the structure and effects of expectations on attitude toward the advertising, attitude toward the brand, and pu...
Evans, Nathaniel J.
;
Bang, Hye Jin
- In:
Journal of promotion management : innovations in …
25
(
2019
)
4
,
pp. 589-608
Persistent link: https://www.econbiz.de/10012179047
Saved in:
8
Parents' presumed persuasion knowledge of children's advergames : the influence of advertising disclosure modality and cognitive load
Evans, Nathaniel J.
;
Hoy, Mariea Grubbs
- In:
Journal of current issues and research in advertising : …
37
(
2016
)
2
,
pp. 146-164
Persistent link: https://www.econbiz.de/10011529750
Saved in:
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