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subject:"Consumer behaviour"
~person:"Ko, Eunju"
~person:"Laroche, Michel"
~person:"Septianto, Felix"
~person:"Wiedmann, Klaus-Peter"
~type_genre:"Article in journal"
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Search: subject_exact:"Consumer Behaviour"
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Subject
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Consumer behaviour
Konsumentenverhalten
193
Brand management
45
Markenführung
45
Luxury goods
44
Luxusgüter
44
Emotion
32
Brand image
28
Markenimage
28
Advertising
26
Brand
26
Markenartikel
26
Advertising effects
25
Werbewirkung
25
Fashion
23
Mode
23
Werbung
23
Internet marketing
21
Online-Marketing
21
Beziehungsmarketing
20
Relationship marketing
20
Marketing management
18
Marketingmanagement
18
Cultural identity
16
Kulturelle Identität
16
Online retailing
13
Online-Handel
13
Social Web
13
Social web
13
Globalisierung
12
Globalization
12
Customer value
11
Kundenwert
11
Sustainability
11
Welt
11
World
11
International marketing
10
Internationales Marketing
10
Personality psychology
10
Persönlichkeitspsychologie
10
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Online availability
All
Undetermined
125
Free
6
Type of publication
All
Article
189
Book / Working Paper
4
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
193
Graue Literatur
18
Non-commercial literature
18
Aufsatz im Buch
13
Book section
13
research-article
9
Collection of articles of several authors
8
Sammelwerk
8
Aufsatzsammlung
5
Arbeitspapier
3
Working Paper
3
Handbook
2
Handbuch
2
Hochschulschrift
2
Case study
1
Collection of articles written by one author
1
Conference paper
1
Fallstudie
1
Konferenzbeitrag
1
Reprint
1
Sammlung
1
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Language
All
English
185
German
8
Author
All
Ko, Eunju
Laroche, Michel
Septianto, Felix
Wiedmann, Klaus-Peter
Han, Heesup
115
Mattila, Anna S.
98
Lusk, Jayson L.
75
Phau, Ian
73
Gierl, Heribert
70
Khare, Arpita
68
Dwivedi, Yogesh Kumar
63
Loureiro, Sandra Maria Correia
62
Grewal, Dhruv
60
Nayga, Rodolfo M.
60
Jang, Soocheong
57
Belk, Russell W.
56
Paul, Justin
54
Herrmann, Andreas
50
Hollebeek, Linda D.
48
Walsh, Gianfranco
48
Bagozzi, Richard P.
47
Kim, Jungkeun
45
Pelsmacker, Patrick de
45
Diamantopoulos, Adamantios
42
Sharma, Piyush
42
Bang, Nguyen
40
Thaichon, Park
40
Das, Gopal
39
Kim, Seongseop
38
Rajagopal
38
Ko, Yong Jae
37
Park, Jungkun
37
Vrontis, Demetris
37
Eisend, Martin
36
Verhoef, Peter C.
36
Wong, IpKin Anthony
36
Wu, Luorong
36
Hyun, Sunghyup Sean
35
Moschis, George P.
35
Bruwer, Johan
34
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Published in...
All
Journal of business research : JBR
65
Journal of retailing and consumer services
21
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
12
Psychology & marketing
8
Asia Pacific journal of marketing and logistics
7
International journal of advertising : the review of marketing communications
6
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
4
International marketing review
4
Journal of marketing communications
4
Marketing : ZFP ; journal of research and management
4
The journal of brand management : an international journal
4
European journal of marketing
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of consumer studies
3
Journal of business ethics : JBE
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of retail & distribution management
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of advertising
2
Journal of business ethics : JOBE
2
Journal of marketing theory and practice
2
Marketing letters : a journal of research in marketing
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
The journal of consumer marketing
2
The journal of product & brand management
2
Australasian marketing journal
1
Australian journal of management
1
Business ethics, the environment & responsibility
1
Cross-cultural buyer behavior
1
International journal of market research
1
Journal of advertising research
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of customer behaviour
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of fashion marketing and management
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of general management
1
Journal of international consumer marketing
1
Journal of promotion management : JPM
1
Journal of the Academy of Marketing Science
1
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Source
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ECONIS (ZBW)
193
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1
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10
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193
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1
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
Saved in:
2
How product information and source credibility affect consumer attitudes and intentions towards innovative food products
Walten, Levke
;
Wiedmann, Klaus-Peter
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 637-653
Persistent link: https://www.econbiz.de/10014414319
Saved in:
3
Relationship (breakup) reminders drive online advertising effectiveness
Tan, Ser Zian
;
Bandyopadhyay, Argho
;
Septianto, Felix
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1152-1161
Persistent link: https://www.econbiz.de/10014291784
Saved in:
4
The impact of socioeconomic status on preferences for sustainable luxury brands
Kim, Jungkeun
;
Park, Jooyoung
;
Septianto, Felix
- In:
Psychology & marketing
39
(
2022
)
8
,
pp. 1563-1578
Persistent link: https://www.econbiz.de/10013280167
Saved in:
5
The sources of the many faces of consumer smartphone attachment : a value-in-use perspective
Sohn, Stefanie
;
Karampournioti, Evmorfia
;
Wiedmann, …
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1399-1412
Persistent link: https://www.econbiz.de/10013329335
Saved in:
6
Advertising meat alternatives : the interactive effect of regulatory mode and positive emotion on social media engagement
Septianto, Felix
;
Mathmann, Frank
- In:
Journal of advertising
53
(
2024
)
3
,
pp. 416-433
Persistent link: https://www.econbiz.de/10014575293
Saved in:
7
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
8
Self-construals and health communications : the persuasive roles of guilt and shame
Chan, Eugene Y.
;
Septianto, Felix
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014535965
Saved in:
9
Are emotions essential for consumer ethical decision-making : a necessary condition analysis
Escadas, Marco
;
Jalali, Marjan S.
;
Septianto, Felix
; …
- In:
Business ethics, the environment & responsibility
33
(
2024
)
3
,
pp. 468-485
Persistent link: https://www.econbiz.de/10014578484
Saved in:
10
How religiosity affects attitudes toward brands that utilize LGBTQ-themed advertising
Chowdhury, Rafi M. M. I.
;
Arli, Denni
;
Septianto, Felix
- In:
Journal of business ethics : JBE
193
(
2024
)
1
,
pp. 63-88
Persistent link: https://www.econbiz.de/10014637572
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