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subject:"Consumer behaviour"
~person:"Ko, Yong Jae"
~person:"Phau, Ian"
~person:"Teng, Lefa"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Social web
Konsumentenverhalten
128
Brand management
44
Markenführung
44
Brand image
35
Markenimage
35
Luxury goods
27
Luxusgüter
27
Brand
24
Markenartikel
24
Advertising effects
19
Werbewirkung
19
Sportmarketing
17
Sports marketing
17
Emotion
16
Australia
14
Australien
14
Beziehungsmarketing
11
Relationship marketing
11
Advertising
10
Athletes
10
Sportler
10
Werbung
10
Product counterfeiting
8
Produktpiraterie
8
Professional sports
8
Profisport
8
Social Web
8
Sport
8
Sports
8
Viral marketing
8
Virales Marketing
8
China
7
Designation of origin
7
Herkunftsbezeichnung
7
USA
7
United States
7
Brand extension
6
Cultural identity
6
more ...
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Online availability
All
Undetermined
74
Free
6
Type of publication
All
Article
128
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
128
Aufsatz im Buch
6
Book section
6
Reprint
2
Language
All
English
128
Author
All
Ko, Yong Jae
Phau, Ian
Teng, Lefa
Han, Heesup
113
Mattila, Anna S.
96
Lusk, Jayson L.
75
Gierl, Heribert
70
Khare, Arpita
68
Dwivedi, Yogesh Kumar
63
Loureiro, Sandra Maria Correia
61
Grewal, Dhruv
60
Nayga, Rodolfo M.
60
Septianto, Felix
59
Jang, Soocheong
57
Belk, Russell W.
55
Paul, Justin
54
Herrmann, Andreas
50
Ko, Eunju
49
Laroche, Michel
48
Walsh, Gianfranco
48
Bagozzi, Richard P.
47
Pelsmacker, Patrick de
45
Hollebeek, Linda D.
44
Kim, Jungkeun
44
Diamantopoulos, Adamantios
42
Sharma, Piyush
41
Bang, Nguyen
40
Thaichon, Park
40
Das, Gopal
39
Rajagopal
38
Park, Jungkun
37
Vrontis, Demetris
37
Wiedmann, Klaus-Peter
37
Kim, Seongseop
36
Verhoef, Peter C.
36
Eisend, Martin
35
Hyun, Sunghyup Sean
35
Wong, IpKin Anthony
35
Dens, Nathalie
34
Moschis, George P.
34
Wu, Luorong
34
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Published in...
All
Journal of business research : JBR
17
Marketing intelligence & planning
8
Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
Journal of fashion marketing and management
7
Journal of promotion management : JPM
7
Journal of sport management : the official journal of the North American Society of Sport Management
6
European Sport management quarterly : ESMQ
5
International journal of sports marketing & sponsorship
5
Journal of international consumer marketing
5
The journal of brand management : an international journal
4
Australasian marketing journal
3
Journal of retailing and consumer services
3
Sport management review
3
The journal of consumer marketing
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Direct marketing : an international journal
2
European journal of marketing : EJM
2
International journal of advertising : the review of marketing communications
2
Journal of business ethics : JOBE
2
Journal of travel and tourism marketing
2
Strategic change
2
The international review of retail, distribution and consumer research
2
The journal of services marketing
2
Young consumers : insight and ideas for responsible marketers
2
Asia-Pacific journal of business administration
1
Corporate reputation review
1
International journal of consumer studies
1
International journal of hospitality management
1
International journal of nonprofit & voluntary sector marketing
1
International journal of wine business research : IJWBR
1
Journal of advertising research
1
Journal of consumer behaviour
1
Journal of consumer behaviour : an international research review
1
Journal of global marketing
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality and tourism insights
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing management : MM
1
Journal of marketing theory and practice
1
Journal of nonprofit & public sector marketing
1
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Source
All
ECONIS (ZBW)
128
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1
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128
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1
Examining the mediating role of consumer desire for luxury : can perceived sustainability and natural rarity evoke willingness to pay more?
Wang, Xujia
;
Sung, Billy
;
Phau, Ian
- In:
Journal of international consumer marketing
36
(
2024
)
4
,
pp. 301-319
Persistent link: https://www.econbiz.de/10014575068
Saved in:
2
Pursuing travel calculated hedonism : scale development and validation
Soldat, Zorana
;
Quintal, Vanessa
;
Phau, Ian
- In:
Journal of travel and tourism marketing
41
(
2024
)
5
,
pp. 760-774
Persistent link: https://www.econbiz.de/10014566308
Saved in:
3
Luxury brand attachment : Predictors, moderators and consequences
Shimul, Anwar Sadat
;
Phau, Ian
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2466-2487
Persistent link: https://www.econbiz.de/10013412519
Saved in:
4
Investigating consumers' brand desirability for upcycled luxury brands
Phau, Ian
;
Akintimehin, Olamide
;
Lee, Sean
- In:
Strategic change
31
(
2022
)
5
,
pp. 523-531
Persistent link: https://www.econbiz.de/10013415705
Saved in:
5
Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
Saved in:
6
"Buy, wear, return, repeat" : investigating Chinese consumers' attitude and intentions to engage in wardrobing
Phau, Ian
;
Akintimehin, Olamide Oluwabusola
;
Shen, Bin
; …
- In:
Strategic change
31
(
2022
)
3
,
pp. 345-356
Persistent link: https://www.econbiz.de/10013275782
Saved in:
7
The impact of perceived team reputation on team identification in the context of european football league teams
Mahmoudian, Abed
;
Boroujerdi, Saeed Sadeghi
;
Ko, Yong Jae
; …
- In:
Corporate reputation review
27
(
2024
)
1
,
pp. 70-85
Persistent link: https://www.econbiz.de/10014512886
Saved in:
8
AI marketing and AI-based promotions impact on consumer behavior and the avoidance of consumer autonomy threat
Spais, George
;
Phau, Ian
;
Jain, Varsha
- In:
Journal of consumer behaviour
23
(
2024
)
3
,
pp. 1053-1056
Persistent link: https://www.econbiz.de/10014575532
Saved in:
9
Partner or servant? : the influence of robot role positioning on consumers' brand evaluations
Teng, Lefa
;
Sun, Chuluo
;
Chen, Yifei
;
Lever, Michael W.
; …
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014556466
Saved in:
10
Exploring volunteer engagement in a mega sport events : the role of functional attitudes
Yoo, Seongjin
;
Ko, Yong Jae
;
Hur, Youngjin
;
Bang, Hyejin
; …
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
5
,
pp. 1610-1629
Persistent link: https://www.econbiz.de/10014330811
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