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subject:"Corporate reputation"
~subject:"Music"
~subject:"Perception"
~subject:"United States"
~subject:"Wahrnehmung"
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Search: subject_exact:"Sound branding"
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Corporate reputation
Music
Perception
United States
Wahrnehmung
Advertising music
118
Werbemusik
118
Brand management
49
Markenführung
49
Consumer behaviour
37
Konsumentenverhalten
37
Werbewirkung
35
Advertising effects
33
Musik
20
Akustische Markenführung
19
Brand image
18
Markenimage
18
Music industry
15
Musikwirtschaft
15
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5
USA
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Kemp, Elyria
3
Allan, David
2
Anand, Sandip
2
Borders, Aberdeen Leila
2
Kopp, Steven W.
2
Natesan, Chinna
2
Raja, Md Washim
2
Abolhasani, Morteza
1
Anglada-Tort, Manuel
1
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1
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1
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1
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1
Bartholmé, Roland H.
1
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1
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1
Boumendil, Michaël
1
Bruhn, Herbert
1
Bui, M̃y
1
Calvert, Gemma Anne
1
Cho, Yoon-Na
1
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1
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1
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1
Knöferle, Klemens Michael
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Krishnan, Vijaykumar
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Verlag Dr. Kovač
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Journal of advertising research
3
International journal of advertising : the review of marketing communications
2
Journal of retailing and consumer services
2
Transnational studies in jazz
2
Asia Pacific journal of marketing and logistics
1
Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft
1
European journal of marketing
1
Journal of business research : JBR
1
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1
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1
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1
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1
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1
Schriftenreihe Schriften zur Kulturwissenschaft
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1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
The journal of brand management : an international journal
1
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The journal of product & brand management
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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ECONIS (ZBW)
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1
I've heard that brand before : the role of music recognition on consumer choice
Anglada-Tort, Manuel
;
Schofield, Kerry
;
Trahan, Tabitha
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1567-1587
Persistent link: https://www.econbiz.de/10013484607
Saved in:
2
Musical manipulation of visual scenes in video, film, and tv advertisements : a large-scale investigation into the implicit effects of sonic branding
Silas, Sebastian
;
Baker, David John
;
Müllensiefen, …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 192-212
Persistent link: https://www.econbiz.de/10014576995
Saved in:
3
Music to the ears : the role of sonic branding in advertising
Kemp, Elyria
;
Cho, Yoon-Na
;
Bui, M̃y
;
Kintzer, Alex
- In:
International journal of advertising : the review of …
43
(
2024
)
6
,
pp. 1039-1059
Persistent link: https://www.econbiz.de/10015050106
Saved in:
4
The sound of music : the effect of timbral sound quality in audio logos on brand personality perception
Melzner, Johann
;
Raghubir, Priya
- In:
Journal of marketing research
60
(
2023
)
5
,
pp. 932-949
Persistent link: https://www.econbiz.de/10014384292
Saved in:
5
Influencing brand personality with sonic logos : the role of musical timbre
Monin Techawachirakul
;
Pathak, Abhishek
;
Motoki, Kosuke
; …
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-23
Persistent link: https://www.econbiz.de/10014434783
Saved in:
6
When background music in audiovisual advertisements can boost the perceived competence of the advertised brands : an empirical study from South Korea
Hong, You Jeong
;
Choi, Beomjoon
;
Lee, Kyogu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1991-2011
Persistent link: https://www.econbiz.de/10014430197
Saved in:
7
Small sounds, big impact : sonic logos and their effect on consumer attitudes, emotions, brands and advertising placement
Scott, Shawn P.
;
Sheinin, Daniel
;
Labrecque, Lauren I.
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1091-1103
Persistent link: https://www.econbiz.de/10013429053
Saved in:
8
Disentangling effects of subjective and objective characteristics of advertising music
Liu, Gordon
;
Abolhasani, Morteza
;
Hang, Haiming
- In:
European journal of marketing
56
(
2022
)
4
,
pp. 1153-1183
Persistent link: https://www.econbiz.de/10013350955
Saved in:
9
Multi-item scale construction to measure consumers' attitude toward advertising music
Raja, Md Washim
;
Anand, Sandip
;
Kumar, Ibha
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 314-327
Persistent link: https://www.econbiz.de/10012203478
Saved in:
10
Towards a common terminology for music branding campaigns
Herzog, Martin
;
Lepa, Steffen
;
Egermann, Hauke
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
1/2
,
pp. 176-209
Persistent link: https://www.econbiz.de/10012178700
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