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subject:"Distribution channel"
~subject:"Kundenanalyse"
~subject:"Kundenzufriedenheit"
~type_genre:"Aufsatz im Buch"
~type_genre:"Conference proceedings"
~type_genre:"Graue Literatur"
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Search: subject_exact:"Mehrkanalsystem"
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Distribution channel
Kundenanalyse
Kundenzufriedenheit
Multichannel strategy
85
Multikanalvertrieb
85
Deutschland
25
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25
Beziehungsmarketing
23
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23
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18
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18
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Schmidt, Inga Dorothee
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1
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Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
4
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A Research Agenda for Service Marketing
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E-retailing challenges and opportunities in the global marketplace
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Global marketing strategies for the promotion of luxury goods
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Kellogg on marketing : the marketing faculty of the kellog school of management
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Multi- und Omnichannel-Management in Banken und Sparkassen : Wege in eine erfolgreiche Zukunft
1
Perspectives on consumer behaviour : theoretical aspects and practical applications
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ECONIS (ZBW)
20
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date (oldest first)
1
Omnichannel services
Dalla Pozza, Ilaria
- In:
A Research Agenda for Service Marketing
,
(pp. 45-66)
.
2024
Persistent link: https://www.econbiz.de/10014517936
Saved in:
2
Go-to-market omnichannel design
Lecinski, Jim
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 305-320)
.
2023
Persistent link: https://www.econbiz.de/10014283183
Saved in:
3
Showrooms and B&M stores : omnichannel strategies for managing customer returns
Mandal, Prasenjit
;
Basu, Preetam
;
Saha, Kushal
-
2020
Persistent link: https://www.econbiz.de/10012226240
Saved in:
4
Customer preferences of multichannel operations in the context of omnichannel world
Öztek, M. Yaman
;
Çengel, Özgür
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 43-54)
.
2021
Persistent link: https://www.econbiz.de/10012492086
Saved in:
5
Consumer behavior in omnichannel retailing
Özbük, Meltem Yetkin
;
Ünal, Duygu Aydın
;
Oktay, Büşra
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 75-95)
.
2021
Persistent link: https://www.econbiz.de/10012492210
Saved in:
6
Customer experience management in omnichannel retailing
Çakiroğlu, K. Ilgın
;
Çengel, Özgür
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 97-113)
.
2021
Persistent link: https://www.econbiz.de/10012492289
Saved in:
7
Application and integration of omnichannel decisions to customer relationship management
Karacali, Ozan
;
Salman, Gulberk Gultekin
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 153-176)
.
2021
Persistent link: https://www.econbiz.de/10012492367
Saved in:
8
New models of strategic customers in the age of omnichannel retailing
Gao, Fei
;
Su, Xuanming
- In:
Channel strategies and marketing mix in a connected world
,
(pp. 147-164)
.
2020
Persistent link: https://www.econbiz.de/10012146860
Saved in:
9
Omni-channel retailing strategy and research agenda
Abrudan, Ioana Nicoleta
;
Dabija, Dan Cristian
;
Grant, …
- In:
Perspectives on consumer behaviour : theoretical …
,
(pp. 261-280)
.
2020
Persistent link: https://www.econbiz.de/10012250641
Saved in:
10
Old and new distribution channels in the luxury sector
Mosca, Fabrizio
;
Giacosa, Elisa
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 220-243)
.
2016
Persistent link: https://www.econbiz.de/10011484698
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