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subject:"Erfolgsfaktor"
~isPartOf:"Betriebswirtschaftliche Forschung und Praxis : BFuP"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"The service industries journal"
~subject:"Markenführung"
~type_genre:"Article in journal"
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Search: subject_exact:"Small and medium-sized enterprises"
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Erfolgsfaktor
Markenführung
KMU
204
SME
204
Marketing management
39
Marketingmanagement
39
Firm performance
37
Unternehmenserfolg
37
Lieferantenmanagement
31
Supplier relationship management
31
Business start-up
29
Innovation
29
Unternehmensgründung
29
B-to-B-Marketing
23
Business network
23
Business-to-business marketing
23
SMEs
23
Unternehmensnetzwerk
23
Innovation management
22
Innovationsmanagement
22
Deutschland
20
Germany
20
Beziehungsmarketing
19
Dienstleistungssektor
19
Relationship marketing
19
Service industry
19
International market entry
18
Internationaler Markteintritt
18
E-commerce
16
Electronic Commerce
16
Entrepreneurship
16
Entrepreneurship approach
15
Großbritannien
14
United Kingdom
14
Brand management
13
Spain
11
Spanien
11
Success factor
11
Firm growth
10
Internet marketing
10
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Undetermined
12
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Article
24
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Article in journal
Aufsatz in Zeitschrift
24
Case study
1
Fallstudie
1
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English
22
German
2
Author
All
Laukkanen, Tommi
2
Merrilees, Bill
2
Reijonen, Helen
2
Ali, Imran
1
Ali, Murad
1
Anees-ur-Rehman, Muhammad
1
Arain, Ghulam Ali
1
Ben Youssef, Kamel
1
Bhatti, Zeeshan Ahmed
1
Brown, Brian
1
Bukowsky, Ilka
1
Burhan, Muhammad
1
Böhringer, Andreas W. O.
1
Cao, Guangming
1
Casidy, Riza
1
Chung, Henry F. L.
1
Deprey, Brynn
1
Eid, Riyad
1
El-Gohary, Hatem
1
Francioni, Barbara
1
Gabrielsson, Mika
1
Gorgievski, Marjan
1
Haussmann, Helmut
1
Hiroven, Saku
1
Hirvonen, Saku
1
Holtbrügge, Dirk
1
Hsiao, Shih-Hui
1
Ibeh, Kevin I. N.
1
Johnston, Wesley James
1
Kao, Ta Wei
1
Kassim, Ahmad Sabri
1
Kingshott, Russel P. J.
1
Kitchen, Philip J.
1
Komppula, Raija
1
Leicht, Thomas
1
Liu, Zhiying
1
Lloyd-Reason, Lester
1
Lye, Ashley
1
M'zungu, Simon
1
Maurer, Indre
1
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Published in...
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Betriebswirtschaftliche Forschung und Praxis : BFuP
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of strategic marketing
The service industries journal
International journal of entrepreneurship and small business
16
Journal of small business and enterprise development
14
Journal of business research : JBR
9
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
9
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
9
Qualitative market research : an international journal
9
The journal of brand management : an international journal
9
International journal of business and globalisation : IJBG
5
International journal of business information systems : IJBIS
5
International journal of globalisation and small business : IJGSB
5
International journal of management & enterprise development : IJMED
5
International journal of productivity and quality management : IJPQM
5
International journal of six sigma and competitive advantage : IJSSCA
5
Journal of research in marketing and entrepreneurship : JRME
5
The journal of high technology management research
5
The marketing review
5
Administrative Sciences : open access journal
4
European research studies
4
International business review : the official journal of the European International Business Academy
4
International entrepreneurship and management journal
4
International journal of management practice : IJMP
4
International journal of production research
4
Journal of marketing management : MM
4
Journal of research in marketing and entrepreneurship
4
Marketing intelligence & planning
4
The journal of business & industrial marketing
4
Business and Economic Research : BER
3
Cogent business & management
3
Die Betriebswirtschaft : DBW
3
European management journal
3
Global business review
3
International business and economics research journal
3
International journal of business excellence : IJBEX
3
International journal of enterprise information systems : an official publication of the Information Resources Management Association
3
International journal of entrepreneurship and innovation management
3
International marketing review
3
Inventi impact: SMEs
3
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Source
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ECONIS (ZBW)
24
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1
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
2
SME networking capabilities in export markets and contingencies related to power asymmetry and brand assets
Mitręga, Maciej
- In:
Industrial marketing management : the international …
110
(
2023
),
pp. 129-146
Persistent link: https://www.econbiz.de/10014306717
Saved in:
3
Perceived retailer innovativeness and brand equity : mediation of consumer engagement
Nor Asiah Omar
;
Kassim, Ahmad Sabri
;
Syed Shah Alam
; …
- In:
The service industries journal
41
(
2021
)
5/6
,
pp. 355-381
Persistent link: https://www.econbiz.de/10012498578
Saved in:
4
The moderating effect of brand orientation on inter-firm market orientation and performance
Tajeddini, Kayhan
;
Ratten, Vanessa
- In:
Journal of strategic marketing
28
(
2020
)
3
,
pp. 194-224
Persistent link: https://www.econbiz.de/10012202805
Saved in:
5
How international SME's vicarious learning may improve their performance? : the role of absorptive capacity, strength of ties with local SMEs, and their prior success experiences
Ali, Imran
;
Ali, Murad
;
Salam, Mohammad Asif
;
Bhatti, …
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 87-100
Persistent link: https://www.econbiz.de/10012285339
Saved in:
6
How social media shapes the fashion industry : the spillover effects between private labels and national brands
Hsiao, Shih-Hui
;
Wang, Yen-Yao
;
Wang, Tawei
;
Kao, Ta Wei
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 40-51
Persistent link: https://www.econbiz.de/10012212199
Saved in:
7
How multiple strategic orientations impact brand equity of B2B SMEs
Anees-ur-Rehman, Muhammad
;
Johnston, Wesley James
- In:
Journal of strategic marketing
27
(
2019
)
8
,
pp. 730-750
Persistent link: https://www.econbiz.de/10012202790
Saved in:
8
The importance of corporate social responsibility (CSR) for branding and business success in small and medium-sized enterprises (SME) in a business-to-distributor (B2D) context
Ben Youssef, Kamel
;
Leicht, Thomas
;
Pellicelli, Michela
; …
- In:
Journal of strategic marketing
26
(
2018
)
8
,
pp. 723-739
Persistent link: https://www.econbiz.de/10011978586
Saved in:
9
The relative influence of functional versus imagery beliefs on brand sensitivity in B2B professional services
Casidy, Riza
;
Nyadzayo, Munyaradzi W.
;
Mohan, Mayoor
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 26-36
Persistent link: https://www.econbiz.de/10011887280
Saved in:
10
The impact of relational versus technological resources on e-loyalty : a comparative study between local, national and foreign branded banks
Kingshott, Russel P. J.
;
Sharma, Piyush
;
Chung, Henry F. L.
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 48-58
Persistent link: https://www.econbiz.de/10011887283
Saved in:
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