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subject:"Frankreich"
~subject:"Germany"
~subject:"Media industries"
~subject:"Preismanagement"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Magazine industry"
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Frankreich
Germany
Media industries
Preismanagement
Magazine publishing
42
Zeitschriftenverlag
42
Print advertising
9
Printwerbung
9
Deutschland
8
USA
8
United States
8
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6
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6
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4
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3
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Aufsatz in Zeitschrift
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17
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17
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14
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14
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13
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12
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6
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5
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Auletta, Nunzia
1
Beermann, Thorsten
1
Binnewies, Marc
1
Böhm, Hans Jürgen
1
Dewenter, Ralf
1
Gerum, Elmar
1
Haase, Corinna
1
Heimeshoff, Ulrich
1
Hubert, Frank
1
Jain, Sanjay
1
Jüttner, Clemens
1
Kannan, P. K.
1
Klarmann, Martin
1
Knuth, Ingo
1
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1
Nienstedt, Hans-Werner
1
Pausch, Ferry
1
Pausch, Tina
1
Pelz, Richard
1
Pope, Barbara Kline
1
Seelmann, Carolin
1
Stieglitz, Nils
1
Strube, Mania
1
Ullrich, Sebastian
1
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Journal of media business studies
2
Umweltwirtschaftsforum : uwf ; die betriebswissenschaftlich-ökologisch orientierte Fachzeitschrift
2
HMD : Praxis der Wirtschaftsinformatik
1
JMM : the international journal on media management
1
Journal of business research : JBR
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Review of economics
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
1
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ECONIS (ZBW)
11
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1
Agora Magazine speaks Spanish
Auletta, Nunzia
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2527-2539
Persistent link: https://www.econbiz.de/10011399571
Saved in:
2
Media bias and advertising : evidence from a German car magazine
Dewenter, Ralf
;
Heimeshoff, Ulrich
- In:
Review of economics
65
(
2014
)
1
,
pp. 77-94
Persistent link: https://www.econbiz.de/10010392990
Saved in:
3
Is it all about the price? : decision drivers affecting ad placement of media planners in magazines
Knuth, Ingo
;
Kouki, Monia
;
Strube, Mania
- In:
Journal of media business studies
10
(
2013
)
3
,
pp. 65-85
Persistent link: https://www.econbiz.de/10010229272
Saved in:
4
The influence of the congruence between brand and consumer personality on the loyalty to print and online issues of magazine brands
Nienstedt, Hans-Werner
;
Hubert, Frank
;
Seelmann, Carolin
- In:
JMM : the international journal on media management
14
(
2012
)
1
,
pp. 3-26
Persistent link: https://www.econbiz.de/10009549276
Saved in:
5
Marketing competencies of publishers and ad sales success : an empirical analysis
Wirtz, Bernd W.
;
Pelz, Richard
;
Ullrich, Sebastian
- In:
Journal of media business studies
8
(
2011
)
1
,
pp. 23-46
Persistent link: https://www.econbiz.de/10009579037
Saved in:
6
Pflege von B2B-Stammdaten : wie der Bauverlag die Kundenadressen aktualisiert
Beermann, Thorsten
;
Binnewies, Marc
- In:
HMD : Praxis der Wirtschaftsinformatik
48
(
2011
)
279
,
pp. 74-81
Persistent link: https://www.econbiz.de/10009160506
Saved in:
7
Nachhaltigkeitsthemen der Bauer Media Group
Böhm, Hans Jürgen
- In:
Umweltwirtschaftsforum : uwf ; die …
17
(
2009
)
1
,
pp. 89-94
Persistent link: https://www.econbiz.de/10003823207
Saved in:
8
Nachhaltigkeit im Medienverband
Pausch, Ferry
- In:
Umweltwirtschaftsforum : uwf ; die …
17
(
2009
)
1
,
pp. 95-98
Persistent link: https://www.econbiz.de/10003823208
Saved in:
9
Pricing digital content product lines : a model and application for the National Academies Press
Kannan, P. K.
;
Pope, Barbara Kline
;
Jain, Sanjay
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
4
,
pp. 620-636
Persistent link: https://www.econbiz.de/10003884910
Saved in:
10
Organisation von Marketing und Vertrieb in Zeitschriftenverlagen : Status Quo und aktuelle Entwicklungen
Klarmann, Martin
- In:
Thexis : Fachzeitschrift für Marketing ; …
24
(
2007
)
1
,
pp. 38-41
Persistent link: https://www.econbiz.de/10003410439
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