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subject:"Guerilla-Marketing"
~isPartOf:"Ambush Marketing"
~isPartOf:"International journal of sports marketing & sponsorship"
~subject:"Markenführung"
~subject:"Sponsorship"
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Guerilla-Marketing
Markenführung
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Sport event
60
Sportveranstaltung
60
Sportmarketing
32
Sports marketing
32
Sport
30
Sports
30
Consumer behaviour
23
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Professional sports
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Abdolmaleki, Hossein
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Chanavat, Nicolas
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Ambush Marketing
International journal of sports marketing & sponsorship
Sport marketing quarterly : preferred journal of the Sport Marketing Association
19
International journal of sport management and marketing : IJSMM
16
European Sport management quarterly : ESMQ
14
Journal of sport management : the official journal of the North American Society of Sport Management
13
Journal of business research : JBR
11
Sport management review
10
European journal of marketing : EJM
7
Journal of advertising research
5
Journal of promotion management : JPM
5
Reutlinger Diskussionsbeiträge zu Marketing und Management
5
International journal of advertising : the quarterly review of marketing communications
4
International journal of sport finance
4
SpringerLink / Bücher
4
Asia Pacific journal of marketing and logistics
3
International journal of enterprise network management
3
Journal of business strategy
3
Journal of strategic marketing
3
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
3
Sportmanagement : SPM
3
Strategies in sports marketing : technologies and emerging trends
3
Tourism management : research, policies, practice
3
Applied economics
2
Business horizons
2
Innovatives Markenmanagement
2
International journal of business and globalisation : IJBG
2
International journal of event and festival management
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of sports economics
2
Journal of vacation marketing
2
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
2
Marketing intelligence & planning
2
Research
2
Sport, Business and Management : an international journal ; SBM
2
Strategie, Marketing und Informationsmanagement
2
The journal of business & industrial marketing
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
African journal of business and economic research : AJBER
1
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ECONIS (ZBW)
18
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1
Co-branding drivers between professional sport organizations and on-field sports apparel sponsors
Abdolmaleki, Hossein
;
Mohammadi, Sardar
;
Babaei, Mehdi
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 985-1001
Persistent link: https://www.econbiz.de/10014430860
Saved in:
2
Sponsor and ambush marketing during the 2018 Commonwealth Games on Twitter and Instagram
Scott, Olan K. M.
;
Burton, Nicholas
;
Li, Bo
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
3
,
pp. 612-627
Persistent link: https://www.econbiz.de/10013370402
Saved in:
3
Game play and the effectiveness of sponsor signage : visual attention to brand messages in live sport broadcasts
Boronczyk, Felix
;
Rumpf, Christopher
;
Breuer, Christoph
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
5
,
pp. 950-965
Persistent link: https://www.econbiz.de/10013370519
Saved in:
4
Sponsor recall in sports events of short duration : empirical evidence from swimming competitions
Leng, Ho Keat
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
2
,
pp. 138-148
Persistent link: https://www.econbiz.de/10011709311
Saved in:
5
Content analyses of alcohol-related images during television broadcasts of major sports events in New Zealand
Gee, Sarah
;
Sam, Michael P.
;
Jackson, Steve J.
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 230-245
Persistent link: https://www.econbiz.de/10011781262
Saved in:
6
What makes an effective CSR program? : an analysis of the constructs of a cause-related participant sport sponsorship event
Sung, Minjung
;
Yi, U-yŏng
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
1
,
pp. 56-77
Persistent link: https://www.econbiz.de/10011557413
Saved in:
7
The influence of title sponsorships in sports events on stock price returns
Kudo, Masaki
;
Ko, Yong Jae
;
Walker, Matthew
; …
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
2
,
pp. 118-137
Persistent link: https://www.econbiz.de/10011289392
Saved in:
8
Soccer jersey sponsors and the world cup
Groot, Lucas Franciscus Michaël
;
Ferwerda, Joras
- In:
International journal of sports marketing & sponsorship
16
(
2014/2015
)
5
,
pp. 331-348
Persistent link: https://www.econbiz.de/10011531608
Saved in:
9
Event-specific ambush marketing legislation for mega-sporting events : an economics perspective
McKelvey, Steve
;
Longley, Neil
- In:
International journal of sports marketing & sponsorship
16
(
2014/2015
)
5
,
pp. 349-364
Persistent link: https://www.econbiz.de/10011531615
Saved in:
10
Towards the regulation and restriction of ambush marketing? : the first truly social and digital mega sports event ; Olympic Games, London 2012
Chanavat, Nicolas
;
Desbordes, Michel
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
3
,
pp. 151-160
Persistent link: https://www.econbiz.de/10010384222
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