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subject:"Innovation management"
~subject:"Customer integration"
~subject:"Konsumentenverhalten"
~type_genre:"Fallstudie"
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Search: subject_exact:"Customer orientation"
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Innovation management
Customer integration
Konsumentenverhalten
Beziehungsmarketing
445
Relationship marketing
445
Deutschland
138
Germany
138
Theorie
63
Theory
63
Kundenmanagement
42
Marketingmanagement
41
Marketing management
38
Lieferantenmanagement
36
Supplier relationship management
36
Marketing
30
Social Web
29
Social web
29
Customer satisfaction
28
Kundenzufriedenheit
28
USA
27
United States
27
Innovationsmanagement
26
Dienstleistungsqualität
22
Kundenorientierung
22
Service quality
22
Strategisches Management
22
Beziehungsmanagement
21
Prozessmanagement
21
Business process management
20
Unternehmen
20
Consumer behaviour
19
Erfolgsfaktor
19
Qualitätsmanagement
19
Strategic management
19
Success factor
19
Brand management
18
Markenführung
18
Quality management
18
Automotive industry
17
Electronic Commerce
17
Kfz-Industrie
17
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Undetermined
2
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Article
27
Book / Working Paper
24
Type of publication (narrower categories)
All
Fallstudie
Article in journal
7,614
Aufsatz in Zeitschrift
7,614
Aufsatz im Buch
600
Book section
600
Hochschulschrift
326
Thesis
259
Graue Literatur
214
Non-commercial literature
214
Arbeitspapier
138
Working Paper
138
Collection of articles of several authors
110
Sammelwerk
110
Aufsatzsammlung
83
Conference paper
77
Konferenzbeitrag
77
Case study
51
Bibliografie enthalten
27
Bibliography included
27
Konferenzschrift
19
Handbook
18
Handbuch
18
Lehrbuch
16
Ratgeber
16
Guidebook
15
Collection of articles written by one author
14
Sammlung
14
Textbook
13
Conference proceedings
11
Reprint
9
Glossar enthalten
7
Glossary included
7
Festschrift
5
Systematic review
4
Übersichtsarbeit
4
Mikroform
3
Bibliografie
2
Fallstudiensammlung
2
Forschungsbericht
2
Interview
2
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Language
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English
32
German
22
Author
All
Ihl, Christoph
2
Piller, Frank T.
2
Reichwald, Ralf
2
Schaller, Christian
2
Seifert, Sascha
2
Steinhoff, Fee
2
Öberg, Christina
2
Altinay, Levent
1
Andersen, Jørn Bang
1
Anderson, Alistair R.
1
Arnone, Laurent
1
Backhaus, Klaus
1
Baglieri, Enzo
1
Baumgartner, Ekkehart
1
Bertini, Marco
1
Biehl, Marjorie Luísa
1
Blaeser-Benfer, Andreas
1
Breuer, Henning
1
Buchner, Reinhart
1
Burkhart, Tina
1
Carù, Antonella
1
Cook, Scott
1
DaSilva, Carlos M.
1
Ekanayake, E. M.
1
Fetscherin, Marc
1
Frank, Klaus
1
Gaddefors, Johan
1
Geerts, Angy
1
Geum, Youngjung
1
Hallikas, Jukka
1
Hiraoka, Clemens
1
Hornung, Sabine
1
Jehle, Egon
1
Jewett, William S.
1
Jham, Vimi
1
Jüngst, Johannes
1
Kang, Daekook
1
Kay, Carl
1
King, John P.
1
Klaffke, Kathrin
1
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Institution
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Universität St. Gallen / Institut für Marketing
1
Universität Stuttgart
1
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Gabler Edition Wissenschaft
3
Harvard business review : HBR
2
Strategy and communication for innovation
2
Advances in marketing, customer relationship management, and e-services book series (AMCRMES)
1
Applied Marketing Science /Angewandte Marketingforschung
1
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
1
Betriebswirtschaftslehre für Technologie und Innovation
1
Cases on ...
1
Comparative entrepreneurship initiatives : studies in China, Japan and the USA
1
Contributions to management science
1
Customer relations
1
DUV / Wirtschaftswissenschaft
1
E-business and telecommunications : 4th international conference ; revised selected papers
1
E-business managerial aspects, solutions and case studies
1
Emerging business theories for educators and practitioners
1
European journal of marketing : EJM
1
Gabler Research / Applied Marketing Science /Angewandte Marketingforschung
1
Gabler-Edition Wissenschaft
1
Gabler-Lehrbuch
1
HMD : Praxis der Wirtschaftsinformatik
1
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
1
International journal of innovation management
1
International journal of quality and service sciences
1
International journal of services and operations management
1
International journal of technology management : IJTM
1
Journal of customer behaviour
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of international marketing and marketing research
1
Kommunikation als Erfolgsfaktor im Innovationsmanagement : Strategien im Zeitalter der Open Innovation
1
Lehrbuch
1
Management - Business for professionals
1
Management decision : MD
1
Measuring business excellence : the journal of organizational performance management
1
Mergers and acquisitions : the critical role of stakeholders
1
New forms of collaborative innovation and production on the internet : an interdisciplinary perspective
1
Redline / Wirtschaft
1
Schriftenreihe zu Arbeitswissenschaft und Technologiemanagement
1
Service business
1
Strategic market creation : a new perspective on marketing and innovation management
1
TCW Wissenschaft und Praxis
1
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ECONIS (ZBW)
51
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When you have to choose between core and new customers : an extreme sports company considers a VIP tier
Bertini, Marco
;
Tavassoli, Nader T.
- In:
Harvard business review : HBR
95
(
2017
)
5
,
pp. 143-147
Persistent link: https://www.econbiz.de/10011730477
Saved in:
2
Enhancing customer experience in the service industry : a global perspective
Altinay, Levent
(
ed.
);
Poudel, Surya
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011419571
Saved in:
3
Reifegradmodell zur digitalen Kundeninteraktion im Internet
Jüngst, Johannes
-
2016
Persistent link: https://www.econbiz.de/10011550237
Saved in:
4
Managing consumer services : factory or theater?
Baglieri, Enzo
(
ed.
)
-
2014
Persistent link: https://www.econbiz.de/10010476951
Saved in:
5
Cases on consumer-centric marketing management
Jham, Vimi
(
contributor
);
Puri, Sandeep
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10009782412
Saved in:
6
Profitable customer management : reducing costs by influencing customer behaviour
Persson, Andreas
- In:
European journal of marketing : EJM
47
(
2013
)
5/6
,
pp. 857-876
Persistent link: https://www.econbiz.de/10009763967
Saved in:
7
Role configurations in the service provision process : empirical insights into co-creation of value
Siltaloppi, Jaakko
;
Nenonen, Suvi
- In:
International journal of quality and service sciences
5
(
2013
)
2
,
pp. 155-170
Persistent link: https://www.econbiz.de/10009768460
Saved in:
8
User-centered radical innovation at Telekom Innovation Laboratories : tools and methods to generate new propositions for mobile payment
Steinhoff, Fee
;
Breuer, Henning
- In:
Strategy and communication for innovation
,
(pp. 381-395)
.
2013
Persistent link: https://www.econbiz.de/10010246315
Saved in:
9
There is something forgotten about the customer in the state of Denmark's finance : the tale of Danske Bank's misaligned innovation and communication strategy
Andersen, Jørn Bang
- In:
Strategy and communication for innovation
,
(pp. 347-365)
.
2013
Persistent link: https://www.econbiz.de/10010246321
Saved in:
10
Why do customers dissolve their business relationships with the acquired party following an acquisition?
Öberg, Christina
- In:
Mergers and acquisitions : the critical role of stakeholders
,
(pp. 185-202)
.
2013
Persistent link: https://www.econbiz.de/10009683902
Saved in:
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