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subject:"Innovation management"
~type_genre:"Fallstudie"
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Search: subject_exact:"Customer orientation"
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Innovation management
Beziehungsmarketing
445
Relationship marketing
445
Deutschland
138
Germany
138
Theorie
63
Theory
63
Kundenmanagement
42
Marketingmanagement
41
Marketing management
38
Lieferantenmanagement
36
Supplier relationship management
36
Marketing
30
Social Web
29
Social web
29
Customer satisfaction
28
Kundenzufriedenheit
28
USA
27
United States
27
Innovationsmanagement
26
Dienstleistungsqualität
22
Kundenorientierung
22
Service quality
22
Strategisches Management
22
Beziehungsmanagement
21
Prozessmanagement
21
Business process management
20
Unternehmen
20
Consumer behaviour
19
Erfolgsfaktor
19
Konsumentenverhalten
19
Qualitätsmanagement
19
Strategic management
19
Success factor
19
Brand management
18
Markenführung
18
Quality management
18
Automotive industry
17
Electronic Commerce
17
Kfz-Industrie
17
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Undetermined
2
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Book / Working Paper
14
Article
11
Type of publication (narrower categories)
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Fallstudie
Article in journal
362
Aufsatz in Zeitschrift
362
Aufsatz im Buch
112
Book section
112
Hochschulschrift
59
Thesis
54
Case study
25
Collection of articles of several authors
21
Sammelwerk
21
Aufsatzsammlung
18
Graue Literatur
17
Non-commercial literature
17
Bibliografie enthalten
9
Bibliography included
9
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5
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5
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4
Handbook
4
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4
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4
Ratgeber
4
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2
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2
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2
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2
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2
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2
Collection of articles written by one author
1
Conference proceedings
1
Einführung
1
Fallstudiensammlung
1
Festschrift
1
Forschungsbericht
1
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1
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1
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Language
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German
15
English
10
Author
All
Ihl, Christoph
2
Piller, Frank T.
2
Reichwald, Ralf
2
Schaller, Christian
2
Seifert, Sascha
2
Steinhoff, Fee
2
Andersen, Jørn Bang
1
Biehl, Marjorie Luísa
1
Blaeser-Benfer, Andreas
1
Breuer, Henning
1
Buchner, Reinhart
1
Burkhart, Tina
1
Carù, Antonella
1
DaSilva, Carlos M.
1
Frank, Klaus
1
Geum, Youngjung
1
Hallikas, Jukka
1
Jehle, Egon
1
Jewett, William S.
1
Kang, Daekook
1
Kay, Carl
1
King, John P.
1
Klaffke, Kathrin
1
Lee, Sungjoo
1
Lindič, Jaka
1
Link, Brandon
1
Lüthje, Christian
1
Müller-Kirschbaum, Thomas
1
Ojanen, Ville
1
Park, Yongtae
1
Reinecke, Sven
1
Reitmeier, Philipp
1
Schneider, Gustavo
1
Schwarze, Jutta
1
Tollin, Karin
1
Vanti, Adolfo Alberto
1
Wecht, Christoph H.
1
Wuhrmann, Juan Carlos
1
Zernott, Christoph
1
Öberg, Christina
1
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Institution
All
Universität St. Gallen / Institut für Marketing
1
Published in...
All
Gabler Edition Wissenschaft
3
Strategy and communication for innovation
2
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
1
Betriebswirtschaftslehre für Technologie und Innovation
1
Comparative entrepreneurship initiatives : studies in China, Japan and the USA
1
DUV / Wirtschaftswissenschaft
1
E-business managerial aspects, solutions and case studies
1
Gabler-Edition Wissenschaft
1
Gabler-Lehrbuch
1
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
1
International journal of innovation management
1
International journal of technology management : IJTM
1
Kommunikation als Erfolgsfaktor im Innovationsmanagement : Strategien im Zeitalter der Open Innovation
1
Lehrbuch
1
Management decision : MD
1
Service business
1
TCW Wissenschaft und Praxis
1
Werkstattreihe / Öko-Institut Freiburg, Institut für Angewandte Ökologie
1
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Source
All
ECONIS (ZBW)
25
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25
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1
User-centered radical innovation at Telekom Innovation Laboratories : tools and methods to generate new propositions for mobile payment
Steinhoff, Fee
;
Breuer, Henning
- In:
Strategy and communication for innovation
,
(pp. 381-395)
.
2013
Persistent link: https://www.econbiz.de/10010246315
Saved in:
2
There is something forgotten about the customer in the state of Denmark's finance : the tale of Danske Bank's misaligned innovation and communication strategy
Andersen, Jørn Bang
- In:
Strategy and communication for innovation
,
(pp. 347-365)
.
2013
Persistent link: https://www.econbiz.de/10010246321
Saved in:
3
Information and technology management (ITM) : competitive advantage through customer relationship ; the case of an automobile dealership
Biehl, Marjorie Luísa
;
Link, Brandon
;
Vanti, Adolfo Alberto
- In:
E-business managerial aspects, solutions and case studies
,
(pp. 222-234)
.
2011
Persistent link: https://www.econbiz.de/10009158245
Saved in:
4
Value proposition as a catalyst for a customer focused innovation
Lindič, Jaka
;
DaSilva, Carlos M.
- In:
Management decision : MD
49
(
2011
)
10
,
pp. 1694-1708
Persistent link: https://www.econbiz.de/10009613026
Saved in:
5
Success factors in applying co-creation of the voice of the customer as a strategy of social innovation by Japanese services entrepreneurs : the case of Takayuki Nakagawa ( Take &...
Kay, Carl
- In:
Comparative entrepreneurship initiatives : studies in …
,
(pp. 247-275)
.
2011
Persistent link: https://www.econbiz.de/10009298487
Saved in:
6
The customisation framework for roadmapping product-service integration
Geum, Youngjung
;
Lee, Sungjoo
;
Kang, Daekook
;
Park, Yongtae
- In:
Service business
5
(
2011
)
3
,
pp. 213-236
Persistent link: https://www.econbiz.de/10009535238
Saved in:
7
Robustness development and reliability growth : value-adding strategies for new products and processes
King, John P.
;
Jewett, William S.
-
2010
Persistent link: https://www.econbiz.de/10003937526
Saved in:
8
Customer roles in innovation
Öberg, Christina
- In:
International journal of innovation management
14
(
2010
)
6
,
pp. 989-1011
Persistent link: https://www.econbiz.de/10008826998
Saved in:
9
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
Reinecke, Sven
(
ed.
)
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008992338
Saved in:
10
Henkel : Beziehungsmanagement und Open Innovation
Burkhart, Tina
;
Wuhrmann, Juan Carlos
; …
- In:
Best Practice in Marketing : Erfolgsbeispiele zu den …
,
(pp. 80-90)
.
2010
Persistent link: https://www.econbiz.de/10009011570
Saved in:
1
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