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subject:"Internationale Betriebswirtschaftslehre"
~person:"Manrai, Ajay K."
~person:"Sheth, Jagdish N."
~subject:"Internationales Marketing"
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Search: subject_exact:"Internationaler Vertrieb"
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Internationale Betriebswirtschaftslehre
Internationales Marketing
International marketing
31
Welt
11
World
11
Consumer behaviour
8
Globalisierung
8
Globalization
8
Konsumentenverhalten
8
Cultural identity
5
Kulturelle Identität
5
Marketing theory
5
Marketingtheorie
5
Marketing management
4
Marketingmanagement
4
Cross-cultural management
3
Interkulturelles Management
3
Advertising
2
Africa
2
Afrika
2
Comparison
2
Emerging economies
2
Market research
2
Marktforschung
2
Naresh K. Malhotra
2
National culture
2
Nationalkultur
2
Schwellenländer
2
Vergleich
2
Werbung
2
cross-cultural marketing
2
African economies
1
Betriebswirtschaftsstudium
1
Beziehungsmarketing
1
Bibliometrics
1
Bibliometrie
1
Business model
1
Company characteristics
1
Country characteristics
1
Cross-cultural relations
1
Culture
1
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Undetermined
16
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Article
21
Book / Working Paper
10
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Article in journal
20
Aufsatz in Zeitschrift
20
Collection of articles of several authors
5
Sammelwerk
5
Collection of articles written by one author
3
Sammlung
3
Aufsatz im Buch
2
Book section
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Reprint
2
Arbeitspapier
1
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Language
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English
31
Author
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Manrai, Ajay K.
Sheth, Jagdish N.
Kotabe, Masaaki
29
Czinkota, Michael R.
28
Douglas, Susan P.
25
Cavusgil, S. Tamer
24
Samiee, Saeed
24
Ronkainen, Ilkka A.
23
Diamantopoulos, Adamantios
22
Sander, Matthias
19
Griffith, David A.
18
Jain, Subhash C.
18
Keegan, Warren J.
18
Meffert, Heribert
18
Zentes, Joachim
18
Ghauri, Pervez N.
17
Swoboda, Bernhard
17
Zou, Shaoming
17
Craig, C. S.
16
Fantapié Altobelli, Claudia
16
Mooij, Marieke K. de
16
Steenkamp, Jan-Benedict E. M.
16
Katsikeas, Constantine S.
15
Leonidou, Leonidas C.
15
Solberg, Carl Arthur
15
Sousa, Carlos M. P.
15
Schlegelmilch, Bodo B.
14
Westjohn, Stanford A.
14
Berndt, Ralph
13
Johansson, Johny K.
13
Kaynak, Erdener
13
Laroche, Michel
13
Cateora, Philip R.
12
Javalgi, Rajshekhar G.
12
Magnusson, Peter
12
Meissner, Hans Günther
12
Müller, Stefan
12
Usunier, Jean-Claude
12
Gabrielsson, Mika
11
Julian, Craig C.
11
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Journal of global marketing
11
Legends in marketing
6
Journal of international consumer marketing
2
Journal of macromarketing
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Best practices in international marketing
1
Faculty working paper / Bureau of Economic and Business Research, College of Commerce and Business Administration, University of Illinois
1
Faculty working papers / College of Commerce and Business Administration / Bureau of Economic and Business Research, College of Commerce and Business Administration, University of Illinois
1
Global business perspectives series
1
Handbook on cross-cultural marketing
1
International business review : the official journal of the European International Business Academy
1
International journal of business and economics
1
Journal of international marketing
1
Journal of marketing
1
Review of marketing research
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ECONIS (ZBW)
31
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11
Role of gender in global marketing
Manrai, Ajay K.
- In:
Journal of global marketing
30
(
2017
)
3
,
pp. 111-113
Persistent link: https://www.econbiz.de/10011779411
Saved in:
12
New research on designing strategies for global marketing
Manrai, Ajay K.
- In:
Journal of global marketing
30
(
2017
)
4
,
pp. 207-209
Persistent link: https://www.econbiz.de/10011779450
Saved in:
13
International and interdisciplinary perspectives in cross-national and cross-regional research
Manrai, Ajay K.
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 1-2
Persistent link: https://www.econbiz.de/10011653847
Saved in:
14
Exciting and new perspectives in cross-cultural and cross-national research in marketing
Manrai, Ajay K.
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 55-56
Persistent link: https://www.econbiz.de/10011654051
Saved in:
15
New emerging business models, frameworks, and trends in global marketing
Manrai, Ajay K.
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 171-173
Persistent link: https://www.econbiz.de/10011654371
Saved in:
16
Advancing the knowledge frontier in global marketing
Manrai, Ajay K.
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 249-250
Persistent link: https://www.econbiz.de/10011654409
Saved in:
17
Effect of globalization on multicultural consumer behavior
Manrai, Lalita A.
;
Manrai, Ajay K.
;
Mady, Tarek T.
- In:
Analyzing the cultural diversity of consumers in the …
,
(pp. 1-19)
.
2015
Persistent link: https://www.econbiz.de/10011396873
Saved in:
18
International and interdisciplinary perspectives in contemporary marketing : editorial
Manrai, Ajay K.
- In:
International journal of business and economics
14
(
2015
)
1
,
pp. 1-5
Persistent link: https://www.econbiz.de/10011316518
Saved in:
19
Global marketing
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337118
Saved in:
20
Marketing strategy
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337120
Saved in:
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