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subject:"Internet marketing"
~accessRights:"restricted"
~subject:"Customer experience"
~subject:"Einzelhandel"
~subject:"Multikanalvertrieb"
~subject:"Online retailing"
~type_genre:"Aufsatz im Buch"
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Search: subject_exact:"Multichannel strategy"
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Internet marketing
Customer experience
Einzelhandel
Multikanalvertrieb
Online retailing
Multichannel strategy
31
Beziehungsmarketing
14
Relationship marketing
14
Retail trade
11
Consumer behaviour
8
Konsumentenverhalten
8
Luxury goods
8
Luxusgüter
8
Online-Handel
8
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6
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1
Karacali, Ozan
1
Kaur Ghuman, Mandeep
1
Ladwein, Richard
1
Li, Bo
1
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Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
5
Developing successful global strategies for marketing luxury brands
3
Global marketing strategies for the promotion of luxury goods
2
Handbook of research on IoT, digital transformation, and the future of global marketing
2
A Research Agenda for Service Marketing
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Channel strategies and marketing mix in a connected world
1
Controlling im Handel : innovative Ansätze und Praxisbeispiele
1
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
1
Driving transformative change in e-business through applied intelligence and emerging technologies
1
E-retailing challenges and opportunities in the global marketplace
1
Empirical research for futuristic e-commerce system : foundations and applications
1
Exploring omnichannel retailing : common expectations and diverse realities
1
Führung von Vertriebsorganisationen : Strategie - Koordination - Umsetzung
1
Innovation und Kreativität in Chinas Wirtschaft : deutsch-chinesische Kooperationen: Grundwissen, Erfahrungen und Erkenntnisse
1
Innovative supply chain optimization models with multiple uncertainty factors
1
Integrating new technologies in international business : opportunities and challenges
1
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
1
New luxury management : creating and managing sustainable value across the organization
1
Omnichannel approach to co-creating customer experiences through metaverse platforms
1
Perspectives on consumer behaviour : theoretical aspects and practical applications
1
Service systems science
1
The synergy of business theory and practice : advancing the practical application of scholarly research
1
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ECONIS (ZBW)
31
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1
Omnichannel services
Dalla Pozza, Ilaria
- In:
A Research Agenda for Service Marketing
,
(pp. 45-66)
.
2024
Persistent link: https://www.econbiz.de/10014517936
Saved in:
2
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
Saved in:
3
Omnichannel retailing : a comprehensive exploration of integration, customer engagement, and market share in today's retail
Taneja, Sanjay
;
Shukla, Rishi Prakash
- In:
Omnichannel approach to co-creating customer …
,
(pp. 60-76)
.
2024
Persistent link: https://www.econbiz.de/10014531493
Saved in:
4
Omnichannel customer journeys : fragments of a never-ending story?
Both, Alina
;
Steinmann, Sascha
;
Chrysochou, Polymeros
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-38)
.
2022
Persistent link: https://www.econbiz.de/10013281203
Saved in:
5
A review of omni-channel and advanced technologies for enhancing customer experience in the retail sector
Dandona, Menchu
;
Imran Ali, Syed
;
Jabbar, Abdul
- In:
Driving transformative change in e-business through …
,
(pp. 74-99)
.
2022
Persistent link: https://www.econbiz.de/10013384555
Saved in:
6
Delineate omnichannel retailer and consumer engagement on social networks
Mittal, Tania
;
Madan, Pankaj
;
Sharma, Kirti
;
Dhiman, Aditya
- In:
Empirical research for futuristic e-commerce system : …
,
(pp. 290-303)
.
2022
Persistent link: https://www.econbiz.de/10013384662
Saved in:
7
Multichannel banking and customer experience : a literature review of channels as a moderator
Verma, Nidhi
;
Kaur Ghuman, Mandeep
- In:
Integrating new technologies in international business …
,
(pp. 119-130)
.
2022
Persistent link: https://www.econbiz.de/10014382880
Saved in:
8
New Retail, Omnichannel, Künstliche Intelligenz : innovative Strategien im Handel in China und Deutschland
Auge, Lukas
;
Gutting, Doris
- In:
Innovation und Kreativität in Chinas Wirtschaft : …
,
(pp. 333-352)
.
2021
Persistent link: https://www.econbiz.de/10012648478
Saved in:
9
Digital transformation of luxury brands : omnichannel strategies and implementations
Polat, Volkan
- In:
Handbook of research on IoT, digital transformation, …
,
(pp. 77-96)
.
2021
Persistent link: https://www.econbiz.de/10012816044
Saved in:
10
Critical view of multiple channels retailing
Ladwein, Richard
;
Ben Achma, Thouraya
;
Mimoun, Mohamed …
- In:
Handbook of research on IoT, digital transformation, …
,
(pp. 302-313)
.
2021
Persistent link: https://www.econbiz.de/10012816095
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