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subject:"Internet marketing"
~isPartOf:"Bridging the gap between advertising academia and practice"
~isPartOf:"The journal of consumer marketing"
~subject:"Brand management"
~subject:"Consumer motivation"
~subject:"Internet usage"
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Internet marketing
Brand management
Consumer motivation
Internet usage
Kaufmotiv
11
Brand image
5
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5
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4
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4
Designation of origin
3
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1
Bishop, Melissa
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Cho, Hira
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Chongguang, Li
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Chéron, Emmanuel
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1
Goodman, Raymond
1
Ha, Hong Youl
1
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Qing, Ping
1
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1
Sakashita, Mototaka
1
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1
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1
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1
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1
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Bridging the gap between advertising academia and practice
The journal of consumer marketing
Journal of retailing and consumer services
21
Psychology & marketing
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
10
Journal of business research : JBR
9
International journal of retail & distribution management
8
European journal of marketing : EJM
6
Journal of electronic commerce research : JECR
5
Journal of fashion marketing and management
5
Research
5
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
Springer eBook Collection
5
Journal of Islamic marketing : JIMA
4
Journal of internet commerce
4
Journal of travel and tourism marketing
4
Tourism management : research, policies, practice
4
Working paper / Risk Management and Decision Processes Center, Wharton School, University of Pennsylvania
4
CUDARE working papers
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of wine business research : IJWBR
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of advertising research
3
Journal of marketing theory and practice
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Marketing letters : a journal of research in marketing
3
SpringerLink / Bücher
3
The international review of retail, distribution and consumer research
3
Business Analytics
2
Central European business review : CEBR
2
Challenges for the trade of Central and Southeast Europe
2
Conference proceedings trends in business communication 2016
2
Customer Experience : Forum Dienstleistungsmanagement
2
ERIM report series research in management
2
Focus Dienstleistungsmarketing
2
Forschungsgruppe Konsum und Verhalten
2
Global marketing strategies for the promotion of luxury goods
2
Handbook of research on retailer-consumer relationship development
2
International journal of sport management and marketing : IJSMM
2
International marketing in the fast changing world
2
International marketing review
2
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ECONIS (ZBW)
11
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11
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date (oldest first)
1
Communicating through brand websites to create unique brands
Sakashita, Mototaka
- In:
Bridging the gap between advertising academia and practice
,
(pp. 57-64)
.
2017
Persistent link: https://www.econbiz.de/10011539970
Saved in:
2
The effects of brankd-cause fit and campaign duration on consumer perception of cause-related marketing in Japan
Chéron, Emmanuel
;
Kohlbacher, Florian
;
Kusuma, Kaoru
- In:
The journal of consumer marketing
29
(
2012
)
5
,
pp. 357-368
Persistent link: https://www.econbiz.de/10009581990
Saved in:
3
Does cultural similarity matter? : extending the animosity model from a new perspective
Ma, Jun
;
Wang, Sijun
;
Hao, Wei Andrew
- In:
The journal of consumer marketing
29
(
2012
)
5
,
pp. 319-332
Persistent link: https://www.econbiz.de/10009582038
Saved in:
4
Measuring psychographics to assess purchase intention and willingness to pay
Barber, Nelson
;
Kuo, Pei-jou
;
Bishop, Melissa
;
Goodman, …
- In:
The journal of consumer marketing
29
(
2012
)
4
,
pp. 280-292
Persistent link: https://www.econbiz.de/10009582068
Saved in:
5
Who are the locavores?
Stanton, John L.
;
Wiley, James B.
;
Wirth, Ferdinand F.
- In:
The journal of consumer marketing
29
(
2012
)
4
,
pp. 248-261
Persistent link: https://www.econbiz.de/10009582085
Saved in:
6
The impact of lifestyle and ethnocentrism on consumers' purchase intentions of fresh fruit in China
Qing, Ping
;
Lobo, Antonio
;
Chongguang, Li
- In:
The journal of consumer marketing
29
(
2012
)
1
,
pp. 43-51
Persistent link: https://www.econbiz.de/10009565317
Saved in:
7
Consumer animosity and product choice : might price make a difference?
Cui, Annie Peng
;
Wajda, Theresa A.
;
Hu, Michael Y.
- In:
The journal of consumer marketing
29
(
2012
)
7
,
pp. 494-506
Persistent link: https://www.econbiz.de/10009681494
Saved in:
8
Predicting consumer intentions to purchase energy-efficient products
Ha, Hong Youl
;
Janda, Swinder
- In:
The journal of consumer marketing
29
(
2012
)
7
,
pp. 461-469
Persistent link: https://www.econbiz.de/10009681512
Saved in:
9
Relationships between desired attributes, consequences and purchase frequency
Min, Soonhong
;
Overby, Jeffrey W.
;
Im, Kun Shin
- In:
The journal of consumer marketing
29
(
2012
)
6
,
pp. 423-435
Persistent link: https://www.econbiz.de/10009681521
Saved in:
10
Consumer behavior and purchase intention for organic food
Paul, Justin
;
Rana, Jyoti
- In:
The journal of consumer marketing
29
(
2012
)
6
,
pp. 412-422
Persistent link: https://www.econbiz.de/10009681531
Saved in:
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