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subject:"Internet marketing"
~subject:"Advertising"
~type_genre:"Article in journal"
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Search: subject_exact:"Direct-to-consumer advertising"
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Internet marketing
Advertising
Direct marketing
538
Direktmarketing
538
Consumer behaviour
136
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111
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Health marketing quarterly
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International journal of pharmaceutical and healthcare marketing : IJPHM
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Journal of business research : JBR
4
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
4
Journal of marketing communications
3
Journal of marketing research : JMR
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Electronic commerce research and applications
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Information economics and policy : IEP
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International journal of advertising : the quarterly review of marketing communications
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International journal of advertising : the review of marketing communications
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International journal of industrial organization
2
International journal of internet marketing and advertising : IJIMA
2
International journal of pharmaceutical and healthcare marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of current issues and research in advertising : JCIRA
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of global marketing
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of promotion management : JPM
2
Journal of public policy & marketing
2
Journal of retailing
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing letters : a journal of research in marketing
2
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
1
Applied economics
1
Cogent business & management
1
Computers & operations research : and their applications to problems of world concern ; an international journal
1
E + M ekonomie a management
1
Frontiers of business research in China : selected publications from Chinese universities
1
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International journal of business and emerging markets : IJBEM
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International journal of business information systems : IJBIS
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International journal of health economics and management
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International journal of technology marketing : IJTMkt
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Journal of advertising : official publication of the American Academy of Advertising
1
Journal of agricultural and applied economics : JAEE
1
Journal of business economics : JBE
1
Journal of business ethics : JOBE
1
Journal of combinatorial optimization
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Journal of current issues and research in advertising
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ECONIS (ZBW)
132
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1
Direct-to-consumer prescription medication advertisements on social media : the role of social factors
Fogel, Joshua
;
Shraybman-Buynova, Jennifer
- In:
Health marketing quarterly
40
(
2023
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10014295145
Saved in:
2
The value relevance of digital marketing capabilities to firm performance
Homburg, Christian
;
Wielgos, Dominik
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 666-688
Persistent link: https://www.econbiz.de/10013389223
Saved in:
3
A "clear and conspicuous" distraction : coping with incongruent audiovisual content in direct-to-consumer advertisements
King, Jesse
;
Yencha, Christopher
;
Koppenhafer, Leslie
; …
- In:
Journal of public policy & marketing
41
(
2022
)
4
,
pp. 353-367
Persistent link: https://www.econbiz.de/10013384452
Saved in:
4
Practitioner perspectives on key challenges in pharmaceutical marketing and future research opportunities
Morgan, Carter
;
Zane, Daniel M.
- In:
Journal of public policy & marketing
41
(
2022
)
4
,
pp. 368-382
Persistent link: https://www.econbiz.de/10013384453
Saved in:
5
Aliterate consumers' processing of drug risk information indirect-to-consumer pharmaceutical advertising
Jae, Haeran
;
DelVecchio, Devon
- In:
Journal of global marketing
35
(
2022
)
2
,
pp. 115-132
Persistent link: https://www.econbiz.de/10013361590
Saved in:
6
Unique ... like everyone else : effects and mechanisms of personalization appeals in recruitment advertising
Pfiffelmann, Jean
;
Pfeuffer, Alexander
;
Dens, Nathalie
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 491-532
Persistent link: https://www.econbiz.de/10014550980
Saved in:
7
Does personalized advertising have their best interests at heart? : a quantitative study of narcissists' SNS use among Generation Z consumers
Wang, Zi
;
Yuan, Ruizhi
;
Luo, Jun
;
Liu, Martin J.
; …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014333337
Saved in:
8
Effects of online and offline advertising and their synergy on direct telephone sales
Lu, Qiang
;
Singh, Sonika
;
DeRoos, Nicolas
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
Saved in:
9
Influence of direct marketing and conventional advertisement on buying behaviour of customers of electronic home appliances
Kewat, Pooja Bai
;
Panda, Priyabrata
;
Maharana, Arjuna Kumar
- In:
International journal of business and emerging markets …
15
(
2023
)
3
,
pp. 287-306
Persistent link: https://www.econbiz.de/10014312878
Saved in:
10
Prescription drug advertising and drug utilization : the role of Medicare Part D
Alpert, Abby
;
Lakdawalla, Darius
;
Sood, Neeraj
- In:
Journal of public economics
221
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014288035
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