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subject:"KMU"
~isPartOf:"Journal of strategic marketing"
~subject:"Beziehungsmarketing"
~subject:"Geschäftsmodell"
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Search: subject_exact:"Value stream mapping"
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KMU
Beziehungsmarketing
Geschäftsmodell
Betriebliche Wertschöpfung
30
Value creation
30
Customer integration
17
Kundenintegration
17
Relationship marketing
16
Consumer behaviour
10
Konsumentenverhalten
10
Social Web
8
Social web
8
Customer value
7
Kundenwert
7
Marketing management
5
Marketingmanagement
5
value creation
5
Brand management
4
Markenführung
4
Dienstleistungsqualität
3
Innovation
3
Innovation management
3
Innovationsmanagement
3
Internet marketing
3
Online-Marketing
3
Service quality
3
Service-Dominant Logic
3
Service-dominant logic
3
co-creation
3
value co-creation
3
Arbeitsverhalten
2
Business network
2
Customer satisfaction
2
Kundenzufriedenheit
2
Market segmentation
2
Marketing
2
Marktsegmentierung
2
New product development
2
Online retailing
2
Online-Handel
2
Produktentwicklung
2
Strategic management
2
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17
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17
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English
17
Author
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Hajli, Nick
2
Zolfagharian, Mohammadali
2
Akaka, Melissa Archpru
1
Akter, Shahriar
1
Anderl, Eva
1
Bretonès, Daniel D.
1
Brooks, Simon
1
Dai, Bo
1
Fabrize, Robert
1
Gidhagen, Mikael
1
Gupta, Mahesh Chander
1
Gupta, Samir
1
Hofacker, Charles F.
1
Hossain, Tasnim M. Taufique
1
Hossein Zadeh, Arash
1
Iyer, Pramod
1
Ketron, Seth
1
Kolyperas, D.
1
Lazaravic, Violet
1
Lonial, Subhash C.
1
McFarlane, Donovan A.
1
McGouran, Cathy
1
März, Armin
1
Polonsky, Michael J.
1
Quinio, Bernard
1
Réveillon, Gilbert
1
Röndell, Jimmie G.
1
Sahi, Gurjeet Kaur
1
Schumann, Jan Hendrik
1
Shin, Hyunju
1
Singh, Tripti
1
Sparks, L.
1
Srivastava, Vibhava
1
Strong, Carolyn
1
Sörhammar, David
1
Thomas, Lauren Josie
1
Torkzadeh, Samaneh
1
Tran, Gina A.
1
Tran, Trang
1
Weinstein, Art T.
1
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Published in...
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Journal of strategic marketing
Journal of business research : JBR
64
Industrial marketing management : the international journal for industrial and high-tech firms
53
Technological forecasting & social change : an international journal
26
Journal of retailing and consumer services
23
The journal of business & industrial marketing
20
Working papers / ADB Institute
20
SpringerLink / Bücher
19
The journal of services marketing
18
The service industries journal
16
Journal of service management
15
California management review
13
Business horizons
12
Business strategy and the environment
12
International journal of hospitality management
12
Journal of creating value
12
Long range planning : LRP ; international journal of strategic management
12
Springer eBook Collection
12
Marketing theory
11
Journal of business models : JOBM
10
Service business
10
Tourism management : research, policies, practice
10
AMS review : official publication of the Academy of Marketing Science
9
Management decision : MD
9
Upgrading to compete : global value chains, clusters, and SMEs in Latin America
9
International journal of production economics
8
International journal of value chain management : IJVCM
8
Journal of open innovation : technology, market, and complexity
8
Journal of the Academy of Marketing Science
8
Technovation : the international journal of technological innovation, entrepreneurship and technology management
8
An SME perspective
7
International journal of entrepreneurship and innovation management
7
Journal of business-to-business marketing
7
Cogent business & management
6
European management journal
6
International journal of contemporary hospitality management
6
International journal of entrepreneurship and small business
6
International journal of innovation management
6
Journal of service research : JSR
6
Journal of service theory and practice : JSTP
6
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ECONIS (ZBW)
17
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1
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10
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17
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1
Personalization, value co-creation, and brand loyalty in branded apps : an application of TAM theory
Tran, Gina A.
;
Ketron, Seth
;
Tran, Trang
;
Fabrize, Robert
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 554-573
Persistent link: https://www.econbiz.de/10014553339
Saved in:
2
The efficacy of customer's voluntary use of self-service technology (SST) : a dual-study approach
Shin, Hyunju
;
Dai, Bo
- In:
Journal of strategic marketing
30
(
2022
)
8
,
pp. 723-745
Persistent link: https://www.econbiz.de/10013492887
Saved in:
3
Customer value co-creation behaviors and service outcomes : insights from a transformative service
Torkzadeh, Samaneh
;
Zolfagharian, Mohammadali
;
Iyer, Pramod
- In:
Journal of strategic marketing
29
(
2021
)
8
,
pp. 635-657
Persistent link: https://www.econbiz.de/10012653601
Saved in:
4
What omnichannel really means?
Akter, Shahriar
;
Hossain, Tasnim M. Taufique
;
Strong, …
- In:
Journal of strategic marketing
29
(
2021
)
7
,
pp. 567-573
Persistent link: https://www.econbiz.de/10012608878
Saved in:
5
Antecedents of value co-creation activities for online fashion brands
Thomas, Lauren Josie
;
Brooks, Simon
;
McGouran, Cathy
- In:
Journal of strategic marketing
28
(
2020
)
5
,
pp. 384-398
Persistent link: https://www.econbiz.de/10012313908
Saved in:
6
Collaborative orientation to advance value co-creation in buyer-seller relationships
Gupta, Samir
;
Polonsky, Michael J.
;
Lazaravic, Violet
- In:
Journal of strategic marketing
27
(
2019
)
3
,
pp. 191-209
Persistent link: https://www.econbiz.de/10012202453
Saved in:
7
Value co-creation strategy in the social commerce era : editorial
Hajli, Nick
- In:
Journal of strategic marketing
27
(
2019
)
4
,
pp. 281-282
Persistent link: https://www.econbiz.de/10012202462
Saved in:
8
Customer-customer value co-creation in social media : conceptualization and antecedents
Hossein Zadeh, Arash
;
Zolfagharian, Mohammadali
; …
- In:
Journal of strategic marketing
27
(
2019
)
4
,
pp. 283-302
Persistent link: https://www.econbiz.de/10012202467
Saved in:
9
Value co-creation strategy in the social commerce era
Hajli, Nick
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012202813
Saved in:
10
Relating strategic market orientation and market performance : role of customer value types
Sahi, Gurjeet Kaur
;
Gupta, Mahesh Chander
;
Lonial, …
- In:
Journal of strategic marketing
26
(
2018
)
4
,
pp. 318-338
Persistent link: https://www.econbiz.de/10011903313
Saved in:
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