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subject:"KMU"
~subject:"International market entry"
~subject:"Transnational corporation"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliografie enthalten"
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Search: subject_exact:"Auslandsmarktforschung"
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KMU
International market entry
Transnational corporation
Internationale Marktforschung
74
International marketing research
72
International marketing
16
Internationales Marketing
16
Theorie
16
Theory
16
Internationaler Markteintritt
14
Multinationales Unternehmen
8
Welt
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Cavusgil, S. Tamer
2
Petry, Ursula
2
Schwesig, Holger
2
Alessandri, Todd M.
1
Baronchelli, Gianpaolo
1
Buckley, Peter J.
1
Chintakananda, Asda
1
Chironga, Mutsa
1
Cortesi, Elena
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Descotes, Raluca Mogos
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Hult, G. Tomas M.
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Schiavo, Stefano
1
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1
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1
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1
Thompson, Megan
1
Tong, Tony W.
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1
Walliser, Björn
1
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1
Wu, Fang
1
Yeniyurt, Sengun
1
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1
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Europäische Hochschulschriften / 5
4
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
4
International marketing review
2
Betriebswirtschaftliche Abhandlungen
1
Die Betriebswirtschaft : DBW
1
Harvard business review : HBR
1
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1
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ECONIS (ZBW)
20
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1
Financial constraints and firm behavior in international markets : an introduction to the special section
Schiavo, Stefano
- In:
Industrial and corporate change
23
(
2014
)
6
,
pp. 1469-1476
Persistent link: https://www.econbiz.de/10010504199
Saved in:
2
The recognition of international opportunities among Italian SMEs : differences between European and Chinese markets
Piantoni, Mariella
;
Baronchelli, Gianpaolo
;
Cortesi, Elena
- In:
International journal of entrepreneurship and small business
17
(
2012
)
2
,
pp. 199-219
Persistent link: https://www.econbiz.de/10009616318
Saved in:
3
The anchor contraction effect in international marketing research
Langhe, Bart de
;
Puntoni, Stefano
;
Fernandes, Daniel
; …
- In:
Journal of marketing research : JMR
48
(
2011
)
2
,
pp. 366-380
Persistent link: https://www.econbiz.de/10008988435
Saved in:
4
Cracking the next growth market : Africa
Chironga, Mutsa
;
Leke, Acha
;
Lund, Susan
;
Wamelen, Arend van
- In:
Harvard business review : HBR
89
(
2011
)
5
,
pp. 117-122
Persistent link: https://www.econbiz.de/10008991298
Saved in:
5
A hybrid model for export market opportunity analysis
Sheng, Shirley Ye
;
Mullen, Michael R.
- In:
International marketing review
28
(
2011
)
2
,
pp. 163-182
Persistent link: https://www.econbiz.de/10009242897
Saved in:
6
The process of export information exploitation in French and Romanian SMEs
Descotes, Raluca Mogos
;
Walliser, Björn
- In:
Journal of small business and enterprise development
18
(
2011
)
2
,
pp. 311-330
Persistent link: https://www.econbiz.de/10009231705
Saved in:
7
Market orientation of Korean MNC subsidiaries and their performance in the Chinese and Indian markets
Kwon, Yung-chul
- In:
International marketing review
27
(
2010
)
2
,
pp. 179-199
Persistent link: https://www.econbiz.de/10003988016
Saved in:
8
A framework for implementing retail franchises internationally
Thompson, Megan
;
Stanton, John
- In:
Marketing intelligence & planning
28
(
2010
)
6
,
pp. 689-705
Persistent link: https://www.econbiz.de/10009513559
Saved in:
9
Internationalisierung junger Technologieunternehmen : Auslandsmarktwissen und Erfolgsimplikationen
Schwens, Christian
;
Kabst, Rüdiger
- In:
Die Betriebswirtschaft : DBW
70
(
2010
)
5
,
pp. 443-462
Persistent link: https://www.econbiz.de/10008661880
Saved in:
10
How much does country matter? : an analysis of firms' growth options
Tong, Tony W.
;
Alessandri, Todd M.
;
Reuer, Jeffrey J.
; …
- In:
Journal of international business studies : JIBS ; an …
39
(
2008
)
3
,
pp. 387-405
Persistent link: https://www.econbiz.de/10003706876
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