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subject:"Kinder"
~isPartOf:"Faculty & research / Insead : working paper series"
~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~subject:"Markenführung"
~subject:"Marketing"
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Search: subject_exact:"Zielgruppe"
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Kinder
Markenführung
Marketing
Target group
62
Zielgruppe
62
Children
50
Consumer behaviour
31
Konsumentenverhalten
31
Jugendliche
23
Youth
23
Advertising
20
Werbung
20
Advertising effects
15
Werbewirkung
15
Internet marketing
13
Online-Marketing
13
Food
11
Lebensmittel
11
Communication media
7
Kommunikationsmedien
7
Online media
7
Social Web
7
Social web
7
Brand image
6
Consumer socialization
6
France
6
Frankreich
6
Markenimage
6
Other media and children
6
Brand management
5
Children and brands
5
Eating habit
5
Eltern
5
Ernährungsverhalten
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Media usage
5
Mediennutzung
5
Parents
5
Qualitative Methode
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Qualitative method
5
Qualitative methods
5
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English
51
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Rundle-Thiele, Sharyn
3
Gollety, Mathilde
2
Kubacki, Krzysztof
2
McAlister, Anna R.
2
Wilska, Terhi-Anna
2
Abbasi, Amir Zaib
1
Ahn, Regina
1
Aktekin, Uǧur
1
Albuquerque, Paulo
1
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1
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1
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1
Basu, Rituparna
1
Baudrin, Mathieu
1
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1
Bertolotti, Mauro
1
Bichard, Shannon
1
Brookman Amissah, Fabienne
1
Brucks, Merrie
1
Buijzen, Moniek
1
Campbell, Margaret C.
1
Cappellini, Benedetta
1
Cassia, Fabio
1
Choudhary, Sharuti
1
Cochoy, Franck
1
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1
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Daems, Kristien
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1
De Iulio, Simona
1
De Jans, Steffi
1
Den Hoed, Rebecca C.
1
Ding Hooi Ting
1
Dodd, Chris
1
Duff, Brittany R. L.
1
Elliott, Charlene
1
Ezan, Pascale
1
Ferndandez Pfizenmaier, Paula G.
1
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1
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Faculty & research / Insead : working paper series
Young consumers : insight and ideas for responsible marketers
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
19
International journal of advertising : the quarterly review of marketing communications
17
Journal of advertising : official publication of the American Academy of Advertising
15
SpringerLink / Bücher
14
International journal of consumer studies
11
Springer eBook Collection
7
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
6
International journal of advertising : the review of marketing communications
6
Research
6
Schriften zu Marketing und Management
6
European journal of marketing : EJM
5
Journal of advertising research
5
Journal of business research : JBR
5
Journal of marketing communications
5
Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
4
Harvard-Business-Manager : das Wissen der Besten
4
International journal of retail & distribution management
4
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
4
Journal of food products marketing
4
Journal of international consumer marketing
4
Journal of marketing management : MM
4
Reihe Best Ager
4
After sixty : marketing to baby boomers reaching their big transition years
3
Application of gaming in new media marketing
3
Bericht der GfK-Tagung : vom ...
3
DUV / Wirtschaftswissenschaft
3
Erfurter Hefte zum angewandten Marketing
3
Health marketing quarterly
3
Jahrbuch Marketing ... : Trendthemen und Tendenzen
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of retailing and consumer services
3
Marketing intelligence & planning
3
The journal of consumer marketing
3
Tourism management perspectives : TMP
3
Asia Pacific journal of marketing and logistics
2
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
2
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
2
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ECONIS (ZBW)
51
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1
Mothers' self-representations and representations of childhood on social media
Kallioharju, Minna
;
Wilska, Terhi-Anna
;
Vänskä, Annamari
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
4
,
pp. 485-499
Persistent link: https://www.econbiz.de/10014302778
Saved in:
2
A qualitative approach to unravel young children's advertising literacy for YouTube advertising : in-depth interviews with children and their parents
Loose, Femke
;
Hudders, Liselot
;
De Jans, Steffi
; …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
1
,
pp. 74-94
Persistent link: https://www.econbiz.de/10014246038
Saved in:
3
Childrens and young adults' generalized attitudes toward foods in unbranded mobile games
Priluck, Randi L.
;
Pirog, Stephen F., III.
;
Wisenblit, …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
2
,
pp. 219-233
Persistent link: https://www.econbiz.de/10014302605
Saved in:
4
The changing portrayal of children in Indian advertisements : a comparative study of the three decades
Choudhary, Sharuti
;
Roy, Subhadip
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
4
,
pp. 570-586
Persistent link: https://www.econbiz.de/10013454855
Saved in:
5
Willingness to purchase refurbished products sold online : a qualitative inquiry of young consumers from an emerging market
Gaur, Jighyasu
;
Srivastava, Ankur
;
Gupta, Ritu
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
4
,
pp. 627-650
Persistent link: https://www.econbiz.de/10013454862
Saved in:
6
Parents' literacy on mobile advertising aimed at children : a cross-cultural approach
Robayo-Pinzon, Oscar
;
Rojas-Berrio, Sandra
; …
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
2
,
pp. 255-281
Persistent link: https://www.econbiz.de/10013367880
Saved in:
7
Do pop-up ads in online videogames influence children’s inspired-to behavior?
Abbasi, Amir Zaib
;
Rehman, Umair
;
Ding Hooi Ting
; …
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
3
,
pp. 362-381
Persistent link: https://www.econbiz.de/10013367898
Saved in:
8
Persuading children : long-lasting influences on children’s food consideration sets, choices, and consumption
Albuquerque, Paulo
;
Brucks, Merrie
;
Campbell, Margaret C.
; …
-
2017
Persistent link: https://www.econbiz.de/10011695561
Saved in:
9
The perception of media messages by preschool children
Šramová, Blandína
;
Pavelka, Jirí
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
2
,
pp. 121-140
Persistent link: https://www.econbiz.de/10011748441
Saved in:
10
Children perceptions of emotional and rational appeals in social advertisements
Nicolini, Valentina
;
Cassia, Fabio
;
Bellotto, Massimo
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
3
,
pp. 261-277
Persistent link: https://www.econbiz.de/10011786179
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