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subject:"Konsumentenverhalten"
~isPartOf:"Electronic markets : EM ; the international journal of electronic commerce and business media"
~isPartOf:"Journal of marketing"
~subject:"Mobile business"
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Konsumentenverhalten
Mobile business
Mobile Anwendung
9
Mobile application
9
Consumer behaviour
5
Innovation adoption
4
Innovationsakzeptanz
4
Internet marketing
4
Mobile Business
4
Mobile communications
4
Mobilkommunikation
4
Online-Marketing
4
mobile apps
3
Innovation diffusion
2
Innovationsdiffusion
2
Mobile phone
2
Mobiltelefon
2
Online retailing
2
Online-Handel
2
Social Web
2
Social web
2
USA
2
United States
2
Viral marketing
2
Virales Marketing
2
Accessibility
1
Adoption
1
Anwendungssoftware
1
Application software
1
Communication media
1
Context and situation
1
Continuance intention
1
Decision
1
Deregulation
1
Deregulierung
1
E-commerce
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Einzelhandel
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Electronic Banking
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Electronic Commerce
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Electronic banking
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8
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8
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8
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English
8
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Arora, Sandeep
1
Chandukala, Sandeep R.
1
Forman, Christopher
1
Gill, Manpreet
1
Grewal, Rajdeep
1
Hofstede, Frenkel ter
1
Howell, Kerry
1
Ittersum, Koert van
1
Johnson, Eric J.
1
Kim, Jun B.
1
Kim, Rae Yule
1
Lee, Seoungwoo
1
Mahajan, Vijay
1
Mrkva, Kellen
1
Naeem, Muhammad
1
Ozuem, Wilson
1
Posner, Nathaniel A.
1
Ranfagni, Silvia
1
Reddy, Srinivas K.
1
Reeck, Crystal
1
Sridhar, Shrihari
1
Tan, Yong-Chin
1
Wedel, Michel
1
Xu, Jiao
1
Zhang, Jie
1
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Electronic markets : EM ; the international journal of electronic commerce and business media
Journal of marketing
Journal of retailing and consumer services
34
Journal of business research : JBR
19
Technological forecasting & social change : an international journal
13
International journal of business information systems : IJBIS
12
Information systems research : ISR
9
International journal of consumer studies
8
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
7
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
7
Marketing intelligence & planning
7
Electronic commerce research
6
International journal of retail and distribution management
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of marketing communications
6
International journal of hospitality management
5
Journal of hospitality marketing & management
5
Journal of internet commerce
5
Management information systems : mis quarterly
5
Psychology & marketing
5
SpringerLink / Bücher
5
Information systems and e-business management : ISeB
4
International journal of e-business research : an official publication of the Information Resources Management Association
4
International journal of electronic marketing and retailing : IJEMR
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
International journal of technology marketing : IJTMkt
4
Journal of electronic commerce in organizations : JECO
4
Journal of electronic commerce research : JECR
4
Journal of management information systems : JMIS
4
Journal of promotion management : innovations in planning and applied research
4
Journal of strategic marketing
4
Apps management and e-commerce transactions in real-time
3
Cogent business & management
3
Economic research
3
International journal of contemporary hospitality management
3
International journal of electronic business
3
International journal of internet marketing and advertising : IJIMA
3
Journal of global marketing
3
Journal of hospitality and tourism insights
3
Journal of organizational computing and electronic commerce
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
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ECONIS (ZBW)
8
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1
Nudging app adoption : choice architecture facilitates consumer uptake of mobile apps
Reeck, Crystal
;
Posner, Nathaniel A.
;
Mrkva, Kellen
; …
- In:
Journal of marketing
87
(
2023
)
4
,
pp. 510-527
Persistent link: https://www.econbiz.de/10014325373
Saved in:
2
Augmented reality in retail and its impact on sales
Tan, Yong-Chin
;
Chandukala, Sandeep R.
;
Reddy, Srinivas K.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 48-66
Persistent link: https://www.econbiz.de/10012794728
Saved in:
3
Understanding the process of meanings, materials, and competencies in adoption of mobile banking
Naeem, Muhammad
;
Ozuem, Wilson
;
Howell, Kerry
; …
- In:
Electronic markets : EM ; the international journal of …
32
(
2022
)
4
,
pp. 2445-2469
Persistent link: https://www.econbiz.de/10013556736
Saved in:
4
Managing the versioning decision over an app's lifetime
Lee, Seoungwoo
;
Zhang, Jie
;
Wedel, Michel
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 44-62
Persistent link: https://www.econbiz.de/10012662139
Saved in:
5
The influx of skeptics : an investigation of the diffusion cycle effect on online review
Kim, Rae Yule
- In:
Electronic markets : EM ; the international journal of …
30
(
2020
)
4
,
pp. 821-835
Persistent link: https://www.econbiz.de/10012419600
Saved in:
6
Return on engagement initiatives : a study of a business-to-business mobile app
Gill, Manpreet
;
Sridhar, Shrihari
;
Grewal, Rajdeep
- In:
Journal of marketing
81
(
2017
)
4
,
pp. 45-66
Persistent link: https://www.econbiz.de/10011734796
Saved in:
7
The implications of offering free versions for the performance of paid mobile apps
Arora, Sandeep
;
Hofstede, Frenkel ter
;
Mahajan, Vijay
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 62-78
Persistent link: https://www.econbiz.de/10011776893
Saved in:
8
News media channels : complements or substitutes? ; evidence from mobile phone usage
Xu, Jiao
;
Forman, Christopher
;
Kim, Jun B.
;
Ittersum, …
- In:
Journal of marketing
78
(
2014
)
4
,
pp. 97-112
Persistent link: https://www.econbiz.de/10010381384
Saved in:
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