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subject:"Konsumentenverhalten"
~isPartOf:"International journal of sports marketing & sponsorship"
~subject:"Sportmanagement"
~subject:"Sportveranstaltung"
~subject:"Sportökonomik"
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Konsumentenverhalten
Sportmanagement
Sportveranstaltung
Sportökonomik
Sport organization
48
Sportorganisation
48
Professional sports
40
Profisport
40
Sportmarketing
38
Sports marketing
38
Consumer behaviour
29
Sports
26
Sport
25
Football
20
Fußball
20
Sponsoring
11
Sponsorship
11
Arbeitsgruppe
9
Beziehungsmarketing
9
Relationship marketing
9
Sport event
9
Team
9
Brand management
7
Markenführung
7
Athletes
6
Sportler
6
Motorsport
5
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Ball game
4
Ballsport
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Personality psychology
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Persönlichkeitspsychologie
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Advertising effects
3
Brand image
3
Internet marketing
3
Markenimage
3
Motivation
3
Online-Marketing
3
Sports economics
3
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Article
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32
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English
32
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Dickson, Geoff
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Kim, Sungkyung
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Kim, Yu Kyoum
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Manoli, Argyro Elisavet
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International journal of sports marketing & sponsorship
Journal of sport management : the official journal of the North American Society of Sport Management
53
European Sport management quarterly : ESMQ
47
International journal of sport management and marketing : IJSMM
38
Sport management review
34
Sport marketing quarterly : preferred journal of the Sport Marketing Association
30
Journal of sports economics
25
International journal of sport finance
12
Sport, Business and Management : an international journal ; SBM
9
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
7
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
6
Working papers / Institute for Strategy and Business Economics, University of Zurich
6
European journal of international management : EJIM
5
Journal of business research : JBR
5
Review of industrial organization : RIO
5
The journal of brand management : an international journal
5
Journal of risk and financial management : JRFM
4
Middlebury College working paper series
4
Routledge international handbooks
4
Applied economics letters
3
Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]
3
Economics discussion paper series : EDP
3
European journal of operational research : EJOR
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of strategic marketing
3
New horizons in the economics of sport
3
Revue d'économie politique
3
Scottish journal of political economy : the journal of the Scottish Economic Society
3
Sports management as an emerging economic activity : trends and best practices
3
Springer eBook Collection
3
Who owns football? : the governance and management of the club game worldwide
3
Applied economics
2
Arbeitsbericht / Institut für Organisation und Personal der Universität Bern
2
Blickpunkt Sportmanagement
2
Computers & operations research : and their applications to problems of world concern ; an international journal
2
Corporate governance : the international journal for effective board performance
2
Corporate reputation review
2
De Gruyter eBook-Paket BWL und VWL
2
Discussion paper / Monash University, Department of Economics
2
Discussion paper series / IZA
2
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ECONIS (ZBW)
32
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1
Sport team identification : a social identity perspective comparing local and distant fans
Lintumäki, Petri
;
Koll, Oliver
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10014504781
Saved in:
2
Transforming sport consumption : exploring motivated sport fans innovativeness in the context of AR live sport streaming
Kim, Sungkyung
;
Manoli, Argyro Elisavet
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
2
,
pp. 444-463
Persistent link: https://www.econbiz.de/10014505232
Saved in:
3
Risk and psychological return : a moderating role of COVID-19 risk perception in the impact of team identification on vitality after sport spectatorship in Tokyo
Kinoshita, Keita
;
Matsuoka, Hirotaka
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
1
,
pp. 20-37
Persistent link: https://www.econbiz.de/10014232438
Saved in:
4
Distinctions in environmental attitudes between soccer and American football fans
Kellison, Timothy B.
;
Cianfrone, Beth A.
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
1
,
pp. 129-144
Persistent link: https://www.econbiz.de/10014232453
Saved in:
5
Providing a framework and guidelines for sport organizations to understand and predict sport consumer behavior
Trail, Galen
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
2
,
pp. 213-226
Persistent link: https://www.econbiz.de/10014505023
Saved in:
6
Effectiveness of sponsorship type, sport team identification, team support and congruence
Mohammadi, Sardar
;
Siani, Mojtaba Ghasemi
;
Santos, …
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 188-209
Persistent link: https://www.econbiz.de/10014504967
Saved in:
7
LGBTQ-inclusive fan codes of conduct in US athletic departments : a multilevel analysis
Melton, E. Nicole
;
Cunningham, George B.
;
MacCharles, …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
3
,
pp. 432-448
Persistent link: https://www.econbiz.de/10014331510
Saved in:
8
Inclusivity in sports : fan attitudes and behaviors towards nonbinary athletes
Elmadag, A. Banu
;
Yaoyuneyong, Gallayanee
;
Burgess, Brigitte
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
3
,
pp. 449-469
Persistent link: https://www.econbiz.de/10014331511
Saved in:
9
Which sway? : athlete activism, teammate allyship and fan patriotism
Smith, Brent
;
Tryce, Stephanie A.
;
Ferrara, Carol
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
3
,
pp. 519-537
Persistent link: https://www.econbiz.de/10014331528
Saved in:
10
Sport consumers : perceiving and enjoying danger in American football
Cornwell, T. Bettina
;
Pappu, Ravi
;
Setten, Eric
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 853-870
Persistent link: https://www.econbiz.de/10014430850
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