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subject:"Konsumentenverhalten"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Beziehungsmarketing"
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Search: subject_exact:"Event-Marketing"
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Konsumentenverhalten
Beziehungsmarketing
Event marketing
14
Event-Marketing
14
Consumer behaviour
9
Holiday behaviour
6
Tourism
6
Tourismus
6
Urlaubsverhalten
6
Brand management
5
Markenführung
5
Big event
4
Großveranstaltung
4
Tourism industry
4
Tourismuswirtschaft
4
Brand image
3
Experiment
3
Markenimage
3
Tourism marketing
3
Tourismusmarketing
3
tourism experience
3
Brand
2
Customer satisfaction
2
Emotion
2
Event
2
Experiential marketing
2
Kundenzufriedenheit
2
Markenartikel
2
Veranstaltung
2
memorable experience
2
memorable tourism experiences
2
2008
1
Brand equity
1
Brand immersion
1
Brand sponsorship
1
Branding
1
China
1
Consumer experience
1
Credibility
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Delphi technique
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Article
10
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English
10
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Aitken, Rob
1
Atwal, Glyn
1
Batista-Foguet, Joan M.
1
Bojanic, David C.
1
Butcher, Luke
1
Carlson, Jamie
1
Davey, Andrew
1
Dias, Álvaro Lopes
1
Iglesias, Oriol
1
Jang, Soocheong
1
Kim, Jong-Hyeong
1
Knobloch, Uli
1
Moharana, Tapas Ranjan
1
Olivier, Lizette
1
Pina, Rita
1
Rahman, Syed Mahmudur
1
Robertson, Kirsten
1
Rosenberger, Philip J., III.
1
Roy, Debashree
1
Saxena, Garima
1
Schmitt, Bernd
1
Singh, Jatinder J.
1
Sung, Billy
1
Warnick, Rodney B.
1
Williams, Alistair
1
Zarantonello, Lia
1
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
The journal of brand management : an international journal
International journal of event and festival management
11
Journal of retailing and consumer services
10
Journal of travel and tourism marketing
10
Customer Experience : Forum Dienstleistungsmanagement
9
Journal of business research : JBR
8
Tourism management : research, policies, practice
8
International journal of hospitality management
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
SpringerLink / Bücher
6
International journal of contemporary hospitality management
5
Tourism management perspectives : TMP
5
International journal of retail & distribution management
4
Journal of marketing management : MM
4
Sport management review
4
Erlebnis- und Konsumwelten
3
European journal of marketing : EJM
3
Events im Zeitalter von Social Media : Stand und Perspektiven der Eventforschung
3
Ilmenauer Schriften zur Betriebswirtschaftslehre
3
International journal of arts management
3
International journal of sport management and marketing : IJSMM
3
Journal of advertising research
3
Journal of business economics and management
3
Journal of consumer behaviour : an international research review
3
Journal of hospitality and tourism insights
3
Journal of hospitality marketing & management
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
3
Asia Pacific journal of marketing and logistics
2
Edward Elgar E-Book Archive
2
European Sport management quarterly : ESMQ
2
Handbook on brand and experience management
2
Innovative marketing : IM
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of management and marketing research : IJMMR
2
Journal of international consumer marketing
2
Journal of promotion management : JPM
2
Markenkommunikation und Beziehungsmarketing
2
Marketing intelligence & planning
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ECONIS (ZBW)
10
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10
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10
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date (oldest first)
1
Revisiting experiential marketing : a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
2
Measuring tourist festival experience : development and validation of the PHF-TX model
Olivier, Lizette
;
Carlson, Jamie
;
Rahman, Syed Mahmudur
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
7
,
pp. 1530-1549
Persistent link: https://www.econbiz.de/10014368598
Saved in:
3
Brand sponsorship effectiveness : how self-congruity, event attachment, and subjective event knowledge matters to sponsor brands
Moharana, Tapas Ranjan
;
Roy, Debashree
;
Saxena, Garima
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 432-448
Persistent link: https://www.econbiz.de/10014372609
Saved in:
4
The influence of brand experiences on consumer-based brand equity
Pina, Rita
;
Dias, Álvaro Lopes
- In:
The journal of brand management : an international journal
28
(
2021
)
2
,
pp. 99-115
Persistent link: https://www.econbiz.de/10012487202
Saved in:
5
Experience, emotion, and eudaimonia : a consideration of tourist experiences and well-being
Knobloch, Uli
;
Robertson, Kirsten
;
Aitken, Rob
- In:
Journal of travel research : a quarterly publication of …
56
(
2017
)
5
,
pp. 651-662
Persistent link: https://www.econbiz.de/10011687319
Saved in:
6
Memory retrieval of cultural event experiences : examining internal and external influences
Kim, Jong-Hyeong
;
Jang, Soocheong
- In:
Journal of travel research : a quarterly publication of …
55
(
2016
)
3
,
pp. 322-339
Persistent link: https://www.econbiz.de/10011450702
Saved in:
7
The role of purchase decision involvement in a special event
Bojanic, David C.
;
Warnick, Rodney B.
- In:
Journal of travel research : a quarterly publication of …
51
(
2012
)
3
,
pp. 357-366
Persistent link: https://www.econbiz.de/10009547182
Saved in:
8
The role of brand experience and affective commitment in determining brand loyalty
Iglesias, Oriol
;
Singh, Jatinder J.
;
Batista-Foguet, Joan M.
- In:
The journal of brand management : an international journal
18
(
2010/11
)
8
,
pp. 570-582
Persistent link: https://www.econbiz.de/10009233003
Saved in:
9
Using the brand experience scale to profile consumers and predict consumer behaviour
Zarantonello, Lia
;
Schmitt, Bernd
- In:
The journal of brand management : an international journal
17
(
2009/10
)
7
,
pp. 532-540
Persistent link: https://www.econbiz.de/10008652664
Saved in:
10
Luxury brand marketing - the experience is everything!
Atwal, Glyn
;
Williams, Alistair
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 338-346
Persistent link: https://www.econbiz.de/10003847253
Saved in:
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