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subject:"Konsumentenverhalten"
~person:"Akram, Umair"
~person:"Stephen, Andrew T."
~person:"Urban, Glen L."
~type_genre:"Article in journal"
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Konsumentenverhalten
Internet marketing
27
Online-Marketing
27
Consumer behaviour
23
Social Web
15
Social web
15
Website
11
Online retailing
8
Online-Handel
8
Viral marketing
7
Virales Marketing
7
China
6
E-commerce
6
Electronic Commerce
6
Großbritannien
5
United Kingdom
5
social media
5
Agent-based modeling
4
Agentenbasierte Modellierung
4
Mobile marketing
4
Innovation adoption
3
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3
Media usage
3
Mediennutzung
3
Mobile Business
3
Mobile Marketing
3
Mobile business
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Mobile communications
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Mobilkommunikation
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Telecommunications industry
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Telekommunikationssektor
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Advertising effects
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Dynamic programming
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Dynamische Optimierung
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Emotion
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Feldforschung
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Field research
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Marketing
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Article in journal
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23
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English
23
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Akram, Umair
Stephen, Andrew T.
Urban, Glen L.
Filieri, Raffaele
13
Dwivedi, Yogesh Kumar
11
Ko, Eunju
11
Law, Chun Hung Roberts
11
Rita, Paulo
10
Pauwels, Koen
9
Ghose, Anindya
8
Hollebeek, Linda D.
8
Okumus, Fevzi
8
Sreejesh, S.
8
Wu, Luorong
8
Dens, Nathalie
7
Grewal, Dhruv
7
Hauser, John R.
7
Kannan, P. K.
7
Liberali, Guilherme
7
Loureiro, Sandra Maria Correia
7
Michaelidou, Nina
7
Pelsmacker, Patrick de
7
Phua, Joe
7
Rahman, Zillur
7
Reijmersdal, Eva A. van
7
Vashisht, Devika
7
Wilbur, Kenneth C.
7
Ahuja, Vandana
6
Balakrishnan, Janarthanan
6
Bellman, Steven
6
Bigné Alcañiz, J. Enrique
6
Bilgihan, Anil
6
Chen, Huan
6
Flavián Blanco, Carlos
6
Hudders, Liselot
6
Jerath, Kinshuk
6
Kumar, Vikas
6
Labrecque, Lauren I.
6
Liébana-Cabanillas, Francisco
6
Mattila, Anna S.
6
Nusair, Khaldoon
6
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
International journal of information systems and change management : IJISCM
3
Journal of marketing
2
Journal of marketing research
2
Journal of retailing and consumer services
2
Eastern European economics : EEE
1
International journal of enterprise information systems : an official publication of the Information Resources Management Association
1
International journal of quality and service sciences
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research : JMR
1
MIT sloan management review
1
Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
23
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1
Utilitarian and hedonic motivation in e-commerce online purchasing intentions
Fülöp, Melinda Timea
;
Topor, Dan Ioan
;
Căpuşneanu, …
- In:
Eastern European economics : EEE
61
(
2023
)
5
,
pp. 591-613
Persistent link: https://www.econbiz.de/10014339251
Saved in:
2
Social commerce isn't the cherry on the cake, its the new cake! : ow consumers' attitudes and eWOM influence online purchase intention in China
Bilal, Muhammad
;
Akram, Umair
;
Rasool, Hassan
;
Yang, Xiaoyan
- In:
International journal of quality and service sciences
14
(
2022
)
2
,
pp. 180-196
Persistent link: https://www.econbiz.de/10013330609
Saved in:
3
Online purchase intention in Chinese social commerce platforms : being emotional or rational?
Akram, Umair
;
Junaid, Muhammad
;
Zafar, Abaid Ullah
;
Li, …
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012665831
Saved in:
4
Real-time brand reputation tracking using social media
Rust, Roland T.
;
Rand, William
;
Huang, Ming-Hui
; …
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 21-43
Persistent link: https://www.econbiz.de/10012593263
Saved in:
5
Feeling hungry? : let's order through mobile! : examining the fast food mobile commerce in China
Akram, Umair
;
Ansari, Aisha Rehman
;
Fu, Guoqun
;
Junaid, …
- In:
Journal of retailing and consumer services
56
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012389983
Saved in:
6
The role of motivational factors for determining attitude towards eWOM in social media context
Bilal, Muhammad
;
Zeng, Jianqiu
;
Akram, Umair
;
Tanveer, Yasir
- In:
International journal of enterprise information systems …
16
(
2020
)
2
,
pp. 73-91
Persistent link: https://www.econbiz.de/10012292081
Saved in:
7
When posting about products on social media backfires : the negative effects of consumer identity signaling on product interest
Grewal, Lauren
;
Stephen, Andrew T.
;
Coleman, Nicole Verrochi
- In:
Journal of marketing research
56
(
2019
)
2
,
pp. 197-210
Persistent link: https://www.econbiz.de/10012177298
Saved in:
8
In mobile we trust : the effects of mobile versus nonmobile reviews on consumer purchase intentions
Grewal, Lauren
;
Stephen, Andrew T.
- In:
Journal of marketing research
56
(
2019
)
5
,
pp. 791-808
Persistent link: https://www.econbiz.de/10012177648
Saved in:
9
Online impulse buying of organic food : a moderated (website personality) mediation (social appeal) process
Tariq, Anum
;
Wang, Changfeng
;
Tanveer, Yasir
;
Akram, Umair
- In:
International journal of information systems and change …
11
(
2019
)
1
,
pp. 3-24
Persistent link: https://www.econbiz.de/10012140216
Saved in:
10
Impact of eWOM and risk-taking in gender on purchase intentions : evidence from Chinese social media
Sohaib, Muhammad
;
Peng, Hui
;
Akram, Umair
- In:
International journal of information systems and change …
10
(
2018
)
2
,
pp. 101-122
Persistent link: https://www.econbiz.de/10011978999
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